Tim Cook is the CEO of Apple Inc. and has a background in industrial engineering. He joined Apple in 1998 as senior vice president of worldwide operations and became CEO in 2011 after Steve Jobs passed away. As CEO, Cook has overseen both successes and controversies at Apple, but continues Jobs' emphasis on simplicity and focus in leadership. He maintains a rigorous schedule that includes early mornings and Sunday meetings to plan the upcoming week.

1. UNKNOWN FACTS ABOUT
TIM COOK

2. HIS FULL NAME IS
TIMOTHY DONALD
"TIM" COOK

3. TIMOTHY COOK IS THE CEO OF APPLE
INC., THE SECOND BIGGEST
TECHNOLOGICAL ORGANIZATION ON
THE PLANET. HE WAS ALREADY COO
HOWEVER GOT TO BE CEO AFTER THE
PAST CEO, STEVE JOBS PASSED AWAY
BECAUSE OF DISEASE.

4. STARTING 2012, COOK WAS
PAID US$ 378 MILLION,
MAKING HIM THE MOST
GENEROUSLY COMPENSATED
CEO ON THE PLANET.

5. TIM COOK IS FROM A HUMBLE
BACKGROUND HIS FATHER WAS A
SHIPYARD WORKER AND HIS
MOTHER WAS A HOUSEWIFE
WHO STAYED AT HOME AND LOOK
AFTER HI AND HIS BROTHER.

6. IN 1998, WHEN COOK WAS REACHED BY
AN ORGANIZATION IN REGARDS TO A
POSITION WITH APPLE, COOK RELEASED
THEIR TELEPHONE CALLS. AFTER ONLY
FIVE MINUTES OF MEETING WITH STEVE
JOBS, THE PAST APPLE CEO, COOK
ALTERED HIS OPINION QUICKLY AND
LEFT HIS OTHER EMPLOYMENT.

7. AFTER STEVE JOBS PASSED ON AND COOK
ASSUMED CONTROL AS CEO, NUMEROUS
INDIVIDUALS STARTED COMPARING HIS
WORK WITH THAT OF JOBS. TIM COOK IS NOT
UNNERVED BY THIS, SOMEWHAT HE
EXPECTED IT. HE SAYS THAT HE HAS NO
EXPECTATION OF FILLING JOB'S SHOES. STEVE
WAS GREAT AT WHAT HE DID AT APPLE, AND
COOK WILL BE GREAT AT WHAT HE DOES, IN
HIS OWN PARTICULAR MANNER.

8. IN 1996, COOK WAS MISDIAGNOSED
WITH VARIOUS SCLEROSIS. THIS
ENLIGHTENING EXPERIENCE MADE COOK
TO DEAL WITH HIMSELF AND HIS WELL
BEING. HE APPRECIATES CYCLING AND
CLIMBING, AND SUBMITS TO A FIRM REC
CENTER SCHEDULE. DESPITE THE FACT
THAT HE INVESTS A LARGE PORTION OF
HIS ENERGY WORKING, HE MAKES A
POINT TO SET ASIDE OUT TIME FOR
HIMSELF.

9. COOK JOINED APPLE AS A
SENIOR VICE
PRESIDENT(SVP) OF
WORLDWIDE OPERATION

10. COOK HAS A STRICT SCHEDULE THAT HE
TAKES AFTER. HE AWAKENS VERY EARLY
AND STARTS SENDING MESSAGES AS
AHEAD OF SCHEDULE AS 4:30 AM. HE IS
TYPICALLY THE FIRST TO GET THE
OPPORTUNITY TO WORK, AND WILL
HOLD PHONE GATHERINGS ON SUNDAY
EVENINGS TO EXAMINE PLANS FOR THE
UP AND COMING WEEK.

11. COOK IS ALSO FIRST OF THE CEO’S
OF A FORTUNE 500 COMPANY TO
PUBLICLY IDENTIFY AS GAY.

12. COOK'S NET WORTH IS US $785
MILLION. HE IS ALSO A BOARD OF
DIRECTOR OF NIKE

13. IN 2014, COOK'S SALARY WAS
US $9.22 MILLION. HE WAS
AWARDED AN HONORARY
DOCTORATE FROM GEORGE
WASHINGTON UNIVERSITY.

14. COOK ADDITIONALLY SERVES FOR THE
NATIONAL FOOTBALL FOUNDATION,
FREQUENTLY TRUNCATED AS NFF, A NON-
BENEFIT ASSOCIATION ESTABLISHED TO
"ADVANCE AND CREATE BEGINNER
AMERICAN FOOTBALL" ALL THROUGH THE
UNITED STATES. TIM COOK JOINED THE
BOARD IN FEBRUARY OF 2010, MONTHS
BEFORE HE WAS NAMED THE CHIEF
EXECUTIVE OFFICER OF APPLE INC.

15. IN THE WAKE OF MOVING ON FROM
ROBERTSDALE HIGH SCHOOL AS SALUTATORIAN,
COOK HAD AN INDUSTRIAL ENGINEERING
BACHELOR'S DEGREE FROM AUBURN UNIVERSITY
IN 1982 TOOK AFTER BY A MBA FROM THE
FUQUA SCHOOL OF BUSINESS, THE BUSINESS
COLLEGE OF NORTH CAROLINA-BASED DUKE
UNIVERSITY, IN 1988. COOK GOT THE TITLE OF
FUQUA SCHOLAR, AN ACCOMPLISHMENT
OFFERED JUST TO UNDERSTUDIES WHO
GRADUATE IN THE MAIN TEN PERCENT OF THEIR
CLASS.

16. UNDER COOK, APPLE HAS HAD WHAT'S
COMING TO ITS OF PR DEBACLES INCLUDING
ITS IOS 6 MAPS APP, WHICH COOK NEEDED TO
ACTUALLY APOLOGIZE FOR. ALLEGATIONS
ABOUT THE INNOVATION GOLIATH HELPING
THE NSA TAKE DATA DIDN'T HELP EITHER. BOTH
JOBS AND COOK ARE SAID TO BE SIMPLE,
CERTAIN, AND ACTIVITY SITUATED IN THEIR
PARTS AS REPRESENTATIONS OF APPLE.

17. THIS FEBRUARY HE ADVISED
SHAREHOLDERS TO “GET OUT OF
THE STOCK “IF THEY DIDN’T
SHARE THE COMPANY’S
ENVIRONMENTAL VIEWS.

18. THE BOOK HE REPORTEDLY
RECOMMENDS TO FRIENDS,
COLLEAGUES AND NEW HIRES?
“COMPETING AGAINST TIME,” BY
GEORGE STALK JR

19. WHILE COOK MAPPED OUT, IN HIS
20S, A QUARTER-CENTURY LIFE PLAN,
HE LATER PROVED WILLING TO
FOLLOW A HUNCH — SUCH AS
JOINING APPLE IN 1998, WHEN, AS
THE FT SAI
D IN A 2011 PROFILE THE COMPANY
“TEETERED ON THE VERGE OF
EXTINCTION.”

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