The document discusses leadership skills of Tim Cook as the CEO of Apple Inc. It provides background on Cook, noting he joined Apple in 1998 and became CEO in 2011. It discusses some of Cook's leadership qualities that have helped make Apple successful, such as making your own rules, taking risks, focusing on people, and being transparent. The document also provides a brief history of Apple, success stories of the company, skills and recommendations for Cook, and concludes by reiterating his effective leadership communication.