Pepo is a consumer app that connects you with people who share your passions. Within Pepo we have also built Pepo Campaigns, a robust and low-cost email marketing platform for AWS SES that any company can use to manage and send email campaigns, workflow automation, and transactionals. Pepo Campaigns has been recognized for its consumer-friendly UX which leverages our work on the Pepo app. We were recently asked to present in Berlin to a group at MindSpace about how we apply Consumer UX to B2B Apps.

1. Applying Consumer UX to Business Apps
Jason Goldberg & Francesco Pacella
Pepo - Pepo Campaigns

2. Your Business Customers Are All
Consumers

3. They spend much of the
day doing this…

4. and this…

5. and this…

6. and this…

7. and this…and a whole lot of this…

8. and this…So, why do we treat them like this?

9. and this…

10. and this…

11. Our company makes this…
Pepo
A consumer app

12. And this…
Pepo Campaigns
The most easy-to-use enterprise-grade email
marketing platform

13. and this…
We challenge ourselves to use
consumer UX for Business

14. Principle 1:
“User-first” vs. “functionality first.”

15. Principle 2:
“As intuitive as Insta, FB, etc.”

16. Principle 3:
“Make complex easy”

17. Principle 4:
“A joy to use”

19. Pepo Campaigns Approach to Template Builder

20. Pepo Campaigns Approach to Template Builder

21. Pepo Campaigns Approach to Template Builder

22. Pepo Campaigns Approach to Automation

23. Pepo Campaigns Approach to Segmentation

24. Pepo Campaigns Approach to Reporting

28. Thank you!
Jason Goldberg & Francesco Pacella
Pepo - Pepo Campaigns