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Blockchain x Mainstream -- OST Workshop at Betaworks Studios June, 2018

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OST CEO Jason Goldberg and Chief Blockchain Strategist Benjamin Bollen present the opportunities and challenges for mainstream adoption of Blockchain through a case study on Unsplash, the world's largest utility for high quality photography with 6 billion monthly photo views, 700 million monthly API calls, and 450 million monthly photo downloads. Unsplash is working with OST to tokenize their business and create a decentralized demand-driven economy for photography.

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Blockchain x Mainstream -- OST Workshop at Betaworks Studios June, 2018

  1. Engage Blockchain x Mainstream Jason Goldberg, Chief Executive Officer, OST @betashop Ben Bollen, Chief Blockchain Scientist, OST @benjaminbollen Q&A: Preeti Varathan, Quartz News @preeti_varathan
 Panelist: Mark Bonchek, Chief Epiphany Officer, Shift Thinking @MarkBonchek 19 June, 2018
  2. 1993 Internet: Early Stage Technology + Tons of Promise
  3. 1993 Internet — Before the 1st bubble, before the big crash, and way before the major boom
  4. 1993 Internet: Consumer Confusion
  5. 2018 Blockchain: Early Stage Technology + Hype + Uncertainty + Tons of Promise Curiosity Hype Uncertainty
  6. 2018 Blockchain: Early Stage Technology + Hype + Uncertainty + Tons of Promise
  7. 2018 Blockchain: Early Stage Technology + Hype + Uncertainty + Tons of Promise
  8. 2018 Blockchain: Early Stage Technology + Hype + Uncertainty + Tons of Promise
  9. 2018 Blockchain: Early Stage Technology + Hype + Uncertainty + Tons of Promise
  10. 2018 Blockchain: Still Early Days Crypto Wallets Twitter Users Instagram Users WeChat Payments Users WhatsApp Users Facebook Users Global Smartphone Users Globel Internet Users 16 310 700 800 1,300 2,000 2,700 3,300 25 Users in Millions Less Than 0.8% of Internet Users Have A Crypto Wallet
  11. 2018 Blockchain: Still Early Days, But Growing Steadily.
  12. 2018 Blockchain: 2017 to 2018 Ethereum — charting the programmable blockchain
  13. Cultural Phenomenon
  14. Cultural PhenomenonTechnology Phenomenon
  15. aha Awesome wave of innovation
  16. –Johnny Appleseed “Type a quote here.”
  17. 2018 Blockchain: Protocols
  18. 2018 Blockchain: Write a Smart Contract
  19. 2018 Blockchain: Deploy Contract
  20. 2018 Blockchain: Ahm
  21. 2018 Blockchain: Still Early Days Crypto Wallets Twitter Users Instagram Users WeChat Payments Users WhatsApp Users Facebook Users Global Smartphone Users Globel Internet Users 16 310 700 800 1,300 2,000 2,700 3,300 25 Users in Millions Less Than 0.8% of Internet Users Have A Crypto Wallet
  22. Blockchain: Build a Stronger & More Customer-Centric Business High user engagement New revenue streams Strong community •Target growth drivers with incentives and rewards •Incentivize desired user behaviors •Reward value creation and contributions •Immutability of every transaction on blockchain •Create a vibrant interoperable ecosystem •Loyalty reinvented = empowerment T O K E N I Z E M O N E T I Z E O P T I M I Z E •Full-loop economy •Micro interactions •Peer-to-peer transactions •B2C, C2B, B2B •Stay ahead of competitors •Build a moat around business •Reduce reliance on FB, Google and Apple •Disrupt incumbent business models
  23. Unsplash: The World’s Largest Utility for Free High Quality Photography Huge & Growing Fast
 • 6 Billion photo views per month, up from 5B earlier this year. 2323 views per second.
 • 782 Million API calls per month.
 • 450 Million photos downloaded.
 • Featured photos on Unsplash get more views than anywhere else. More than Instagram or the New York Times.
  24. Unsplash: Decentralizing Photography & Displacing the Incumbents
  25. Unsplash: Expanding & Decentralizing the Market Decentralization of Photography
  26. Unsplash: Towards a New Currency for Photography
  27. Unsplash Blockchain Opportunities
 •Fair, open, rewarding economy. Global. Trusted.
 •Incentivize high value actions.
 •Reward micro-interactions.
 •Create a full loop earn, buy, spend economy.
  28. Token Design & Economics Buy Sell Earn Spend 1! 2! 3! 4! Mass user: •  Buy more tokens to spend more on a better range of product/services •  Earn more tokens by increasing engagement on platform •  Keep low rate of selling Power user: •  Maximize token earning, allow power users to make a living selling tokens •  Increase spending to further increase user visibility, enabling more earning •  Minimize need to buy tokens
  29. But: Unsplash Can’t Just Move Onto a Public Blockchain Themselves Consumer Business An Ethereum Token could help solve this! • Disrupt incumbents • Reduce value leakage to Facebook, Google, Apple WANTS • Engagement • Growth • Monetization NEEDS CAUTION! BUT AHA! Tokenization is Hard, and not Consumer App Plug-n-Play • Incentivize users • Reward value creation • Monetize micro-transactions • Decentralize • Link value realization to value creation • Interoperability to other services • High costs: >$500K to ICO (legal, tax, advisory) • High effort & complexity: not core com- petency • High risk: legal, regulatory, tax, security, fraud • High technology constraints: No existing consumer protocols, Ethereum is not ready for high volume, high transaction costs, challenging user experiences A Blockchain Token >$1M to ICO (legal, tax, advisory) Scalability Key Management Token Rules Management Dashboards Example: Hard Problems KYC, AML, Crypto-Fiat Exchange
  30. aha!
  31. Companies Need Software & Services to Make Sense of Protocols CRM Messaging Video Payments Everything
  32. Challenges Informing the OST Tech Stack 
 — to Enable the Unsplash’s of the World to Tokenize • Scalability: Blockchain transactions at Internet grade.
 • Usability: To high expectations of business and consumer users.
 • Integration: With existing applications and services (and regulations).
 • Trust: To ensure finality of transactions, without central authorities.
 • Liquidity: Between tokens, across blockchains, with currencies.
  33. OST: Technology to take Blockchain to the Mainstream
  34. OST: Full Stack — Protocol, Middleware, Software for Tokenization Protocol solves scalability challenges of Ethereum while enabling white-label tokens. Middleware developer APIs and SDK for plug and play integration SaaS blockchain management tools.
  35. OST: Full Stack — Protocol, Middleware, Software for Tokenization Protocol solves scalability challenges of Ethereum while enabling white-label tokens. Middleware developer APIs and SDK for plug and play integration SaaS blockchain management tools.
  36. OST: Full Stack — Protocol, Middleware, Software for Tokenization Protocol solves scalability challenges of Ethereum while enabling white-label tokens. Middleware developer APIs and SDK for plug and play integration SaaS blockchain management tools.
  37. OST: Full Stack — Protocol, Middleware, Software for Tokenization Protocol solves scalability challenges of Ethereum while enabling white-label tokens. Middleware developer APIs and SDK for plug and play integration SaaS blockchain management tools.
  38. OST: Full Stack — Protocol, Middleware, Software for Tokenization Protocol solves scalability challenges of Ethereum while enabling white-label tokens. Middleware developer APIs and SDK for plug and play integration SaaS blockchain management tools.
  39. OST: Full Stack — Protocol, Middleware, Software for Tokenization dev.ost.com
  40. OST: Full Stack — Protocol, Middleware, Software for Tokenization Protocol solves scalability challenges of Ethereum while enabling white-label tokens. Middleware developer APIs and SDK for plug and play integration SaaS blockchain management tools.
  41. Just Completed OST Alpha Phase II Oct 2017 Nov 2017 Dec 2017 Mar 2018 May 2018 OpenST Protocol 0.9.0 Proof of Utility ICO OpenST Protocol 0.9.1 Mainnet OST KIT⍺ I: Public stress test, OST APIs and SDK v0, OpenST Protocol 0.9.2 OST KIT⍺ II: 140+ developer POCs OST API v1 June 2018 Q3 Q4 OST KIT OST KIT⍺ III OST KITβ OpenST Mainnet OpenST enables Branded Tokens to be minted and transferred on Ethereum-based utility blockchains, backed by staked OST on public Ethereum. OST KIT and OST APIs enable software developers to easily create, integrate and manage branded tokens on OpenST.
  42. Just Completed OST Alpha Phase II
  43. Just Completed OST Alpha Phase II
  44. Engage Blockchain x Mainstream Jason Goldberg, Chief Executive Officer, OST @betashop Ben Bollen, Chief Blockchain Scientist, OST @benjaminbollen Q&A: Preeti Varathan, Quartz News @preeti_varathan
 Panelist: Mark Bonchek, Chief Epiphany Officer, Shift Thinking @MarkBonchek 19 June, 2018

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