MOBLRN - Training built for mobile

1. Live the Brand
Reaching employees with engaging
training right in their pockets
This case was done by More Mobile Relation - the previous employer of Oscar Corsvall and
Anders Börde (founders of MOBB and MOBLRN) Anders Börde was Project Manager for this
project

2. How to engage Telenor employees to
be good brand ambassadors?
Anders Börde, Mobilized Business AB

3. Live the

4. Johanna Andrén, CMO Telenor Sweden
" To reach all our employees with key message in
our new brand platform mobile proved itself being
the most efficient channel. We got high voluntary
participation, a great engagement and majority of
employees came through the most important
learning points set for the program"

5. Purpose of training program
Increase competence on Telenor Brand
Platform
2500 Telenor Employees on appr 8 different locations
Target Group
Take “fluffy” branding language to
concrete situations for employees to
recognize
Fuel new energy into branding work -
using new, innovative and engaging
methods

6. Example: Day 6 - SMS Only
4. Answer
5. Feedback
1. Situation
2. Question
3. Alternatives

7. Day 7 - SMS mob-site video
1. Intro sms +
link to mob-
site
2. Mob-site
with intro to
video + video

8. Day 7 - SMS mob-site video

9. 65% of company participated
81% of these joined whole program

10. Very Good
Good
Not so good
Bad
0% 25% 50% 75% 100%
More than 90% happy with program
47
45
7
1

11. Much better
knowledge
Better knowledge
Some better
knowledge
None improved
knowledge
0% 25% 50% 75% 100%
95% think program gave increased insight in Brand platform
14
46
35
5

12. Mobile very useful
for training
Mobile useful for
training
Mobile not so
useful for training
Mobile not useful
for training
0% 25% 50% 75% 100%
94% think mobile is useful or very useful tool for training
64
30
1

13. Some comments from the
participants

14. “Jag tycker vi borde ha fler såna utbildningar inför
säljpitcher, nyheter, produkter etc. Billig
informationskanal för 1.700 potentiella "säljare" som
vi anställda ju faktiskt är“
“Tycker ni gjorde detta väldigt bra. Fina priser plus att
vi får friska upp minnet lite. Fler tävlingar/utbildningar
på detta sättet hade uppskattats“
“Trevligt för alla högt uppsatta som vann ipad och
statistrollen....“
Anders Börde, Mobilized Business AB