A detailed presentation on "How to Revoke Google's Manual Penalty". For more information: You can visit http://www.ezmarketingtech.com/ or email us at sales@ezmarketingtech.com

1. Created By
EZ Marketing Tech
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2. What is Google Penalty
 Google penalty basically refers to negative impacts on a website’s
search rankings/visibility due to either search algorithms or
manual review from Google.
 Google penalizes websites only when they believe a website is
engaged with some sort of practices that clearly violates their
quality guidelines.
 Google quality guideline details:
https://support.google.com/webmasters/answer/35769?hl=en#q
uality_guidelines
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3. Types of Google Penalty
 Google’s penalty can be of two types:
1. Algorithmic Penalty: This kind of penalty happens naturally
as Google updates its algorithm. This sort of penalty is usually
harder to identify as no message is sent to the GWT.
2. Manual Penalty: In addition to algorithmic penalty, Google
may apply manual penalty when they notice a website is
practicing spammy techniques breaching their quality
guidelines.
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4. Reasons for Manual Penalty
 Hacked site
 Thin content with little or no added value
 Pure spam
 User generated spam
 Cloaking and/or sneaky redirects
 Hidden text and/or keyword stuffing
 Spammy freehosts
 Spammy structured markup
 Unnatural links from your site
 Unnatural links to your site
 Unnatural links to your site – impacts links
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5. Types of Manual Penalty
Google may apply manual penalty in any of two ways:
 Partial matches: Impacts only specific URLs or sections of a
website participating in bad practices. Here only that particular
pages or URLs are penalized, not the entire website.
 Site-wide matches: In such penalty, affects the entire website.
 At final stage, Google may even de-index that website from
SERP.
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6. Manual Penalty Messages
 If your website is affected by manual
penalty, you will able to see that from the
“Manual Actions” tab from GWT account:
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7. Sample Manual Penalty Messages
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8. Sample Manual Penalty Messages
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9. How to Revoke Manual Penalty
In case of Unnatural Links to Your site:
 Identify Spammy or low quality backlinks
 Collect contact address/emails of spammy websites
 Contact with spammy/low quality websites requesting to
remove your links from their websites
 Communicate with them via email or filling contact box
from their websites
 Disavow links/sites from your GWT, whose webmasters didn’t
respond to your emails
 Submit reconsideration request
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10. Identify Low Quality Backlinks
 Create a detail backlink profile
 As premium backlink analyzer, Link Detox is really good
 You can also use couple of free tools to get an overall idea about your
backlink sources:
 https://www.google.com/webmasters/tools
 http://www.backlinkwatch.com/
 https://moz.com/researchtools/ose/
 https://ahrefs.com/
 http://www.semrush.com/
 It would be great if you synchronize backlink data of couple of free
tools to create a complete backlink profile!
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11. Collect Contact Addresses &
Communicate with Webmasters
 Collect as many email addresses of spammy websites as possible
to communicate with them.
 In case if you don’t find email address, check whether they have
any contact boxes to communicate.
 Then start communicate with them requesting to remove your
links from their websites.
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12. Disavow Backlinks Which You
Failed to Remove
 After communicating with webmasters, wait couple of days to get
reply from them.
 Webmasters who didn’t reply to your post or backlinks which you
failed to remove, add those links in a Text document and upload
via Google Webmaster Tools.
 Here’s the link to submit your disavow file:
https://www.google.com/webmasters/tools/disavow-links-
main
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13. Submit Reconsideration Request
 Once you uploaded your disavow file, start preparing your
reconsideration request.
 While writing reconsideration request, always keep in mind that
human employee from Google will read your application. So
make your writings as informative as possible to convince them
to revoke penalty from your website.
 Google usually responds within 2-6 weeks to your
reconsideration request.
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14. Thanks a Lot for Reading This
Presentation 
This Presentation is created by EZ Marketing Tech.
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