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1. Off Page SEO (Off-Page Search
Engine Optimization)
Trainer: Muhammad Abou Bakar
Lecture-13

2. Topic
What is Off-Page SEO?

3. Definition:
Off-page SEO (also called "off-site SEO") refers
to actions taken outside of your own website to
impact your rankings within search engine
results pages (SERPs).

4. Link-Related Off-page Factors

5. 1. Number of referring domains:
Not only does having more links from unique
websites (referring domains) equate to higher
rankings.
Backlinks Checker Tools:
• Ahrefs’ Site Explorer (https://ahrefs.com/site-explorer)
• Free backlink checker.(https://ahrefs.com/backlink-checker)

6. 2. Link authority:
Not all links are created equal. Quality matters.
This fact is built into the way PA works. The
higher the “authority” of the linking page, the more
authority it passes onto the pages to which it
links.

7. 3. “Dofollow” vs. nofollow
• Google doesn’t transfer DA and PA across
nofollowed links (i.e., links with a rel=“nofollow”
tag),
• so it pays to prioritize the building of followed
(“dofollow”) links.
• Extension available for no-follow, do-follow

8. 4. Anchor text:
Anchor text refers to the clickable words used to
link one web page to another.

9. 5. Relevance:
• Backlinks are effectively votes. If a site links to
you, they’re vouching for the quality of your
content or business.
• But not all of these votes are created equal.
The relevance of the linking website and web
page also matters.

10. 6. Traffic
This suggests that links from pages with lots of
organic traffic have more weight than links from
pages with little or no organic traffic.

11. Non-link-related off-page factors

12. 1. Social Media listing Content
Which also display your business name, address,
and phone number—collectively known
as NAP (Name, Address, Phone).

13. 2. Google My Business*
Google My Business (GMB) is a free business
profile from Google.
It’s these profiles that rank in Google’s “snack
pack” results that you see at the top of the search
results for queries with local search intent.

14. 3. Reviews:
Review signals are the third most important
factor for ranking in Google’s “snack pack”
results,

15. 4. Social Signals:
Google’s official stance is that social signals are
not a direct ranking factor.

16. Top off page SEO techniques

17. Off page SEO techniques
• Creating Shareable Content
• Influencer Outreach
• Contribute as Guest Author
• Social Media Engagement
• Social Bookmarking Sites
• Forum Submission
• Blog Directory Submission
• Article Submission

18. Off page SEO techniques
• Question and Answer
• Video Submission
• Image Submission
• Infographics Submission
• Document Sharing
• Web2.0 Submission
• Use Google My Business

19. Thanks