Critique the customer contact model. What are its strengths and weaknesses? Solution custome contact model describes the activities of costomer services. it includes support your customers, make them to contact us to their problems and querries, respond to the querries, oredering methods, tracking the orders, shopping features and payment methods. it is like customer centric, the benefits of this model is we can find satisfied customers and those customers will be with us for a longer period. the drawbacks are high cost and maintanance of customer database is very difficult..