• The most popular topics among young adults on Instagram are fashion/beauty, food, TV/films, hobbies, and music, according to a Facebook survey

3. Why Instagram For Fashion

5. BCG Matrix For Instagram

7. Strategy for fashion Brands on Instagram
1) Target your "existing customers“ and get referrals offers
for them.
2) Appreciate your customers by sharing their cool photos
with you “Face book Fans”, or “Twitter Followers,” especially
if they include your product, or follow your brand.
3) Increase engagement targeting your "existing customers"
by commenting on product related photos they post or even
if they speak something negative about you brand.
4) Post images with your customers in mind, in turn they may
just share it with their “Followers.” This way you can spread
you brand visibility quickly.

8. Conclusion
1) Instagram create two-way communication between
consumers
2) Fashion brands showcase their brand to consumers directly.
3) Brands achieves good responds for their promotion or
advertising
4) Consumers can share their thoughts on fashion news, trends
and events.

9. Bibliography
1) https://en.wikipedia.org/wiki/Instagram
2) Rushkoff, Douglas. CNN Opinion--‐Instagram Users Should
Wise Up. 20 December 2012. 25 February 2013
3) http://www.gadgetmech.com/apps/what--‐is--‐Instagram
4) Siegler, MG (October 6, 2010). "Instagram Launches with the
Hope of Igniting Communication Through
Images". TechCrunch. AOL. Retrieved April 8, 2017