Our new Digital Insights webcast series is focused on software engineering challenges and digital transformation. In the second webinar for the series, Exadel's VP of Software, Jonathan Fries, surveys trends in e-commerce including personalization, frictionless checkout, and community-led branding.

1. Exadel Webcast Series
July 12

2. E-commerce Trends
Webcast Series
Jonathan Fries / Vice President Engineering

3. Today’s Presentation
● Scheduled to run approximately 20 minutes
● There will be a Q&A for 5-10 minutes
● You can offer questions at any time by typing them in the
Gotowebinar panel on your right
● You can also send us a message in the chat panel
● This webinar is being recorded – every registrant will receive
a link to the recording in a follow-up email

4. Agenda
● Personalization
● Frictionless checkout - make it easy for the customer to pay
● Moving outside the browser - mobile, push-button, self-
replenishment, voice
● Integrating Third Party Services
● Community Connection
● Diversity - Selling to a global audience

5. Personalization
● Ability to track and understand individual habits and
preferences has grown
● Expect the process of seeing more refined recommendations
and more targeted marketing
● Understand your segments and refine from there as you
gather more data
● There are personalization engines out there if your platform
doesn’t support more refined personalization capabilities
● GDPR - In Effect May 25th, If you sell in Europe this applies
to you

6. Frictionless Checkout
● “Never make it hard for the customer to give you money”
● Amazon’s one-click patent expired last year so new ways to
pay are already here
● Ecommerce platforms already have this built in
● Expect simplification of checkout process
● Hope to impact mobile where there is still a high cart
abandonment rate
● “Never make it hard for the customer to give you money”

7. Outside the Browser
● Mobile - Platforms offers means to build native apps from
existing stores
● Push button services - like Amazon Dash. Amazon offers
unbranded version for customization
● Voice ordering with smart speakers
● Blockchain and IoT will open up yet more opportunities in the
near future

8. Third Party Services
● Platform + Custom Code = Unique Store
● CRM, Supply Chain, Personalization, Fulfillment, Shipping,
Tax, Social Media
● How you will integrate and who you will integrate with are
important
● Unique integration can set you apart
● Some Recent Use Cases: Tax, Paper Invoices, Custom
Native Apps, Multi-Part Shipping

9. Marketplace Diversity
● Diversity in the marketplace - understand your audience
● Expansion of internet access and global population growth
mean expanded marketplaces are available and more
accessible than ever
● Full localization Includes: Text, Images, Products, Currency,
Times, Dates, and Layout Considerations
● Localization includes understanding your audience

10. Community Connection
● Chat, Phone, Feedback, Social Media - stay connected to
customers and stay informed
● Excited fans can help get people excited about your product
or service
● Handling challenges - talking to clients shows you’re
engaged, even when there is a problem
● Fans become influencers

11. Q & A
WEBCAST SERIES

12. Exadel Webcast Series
Thank you!