3. global tourism accounting growth


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  • 3. global tourism accounting growth

    1. 1. Global Tourism Accounting for Growth of the Global Tourism Industry
    2. 2. By the end of this lesson You should be able to: 1. Account for the growth of global tourism 2. Explain with authentic examples how demand and destination factors can affect tourism at a specific place
    3. 3. Recap • What is the general trend of global tourism? • Why do you think tourism has followed such a trend for the past 50 years?
    4. 4. Factors Causing Global Tourism Growth Demand Factors 1. Increase in Disposable Income 2. Increase in leisure time 3. Changing Lifestyles Technology Destination Factors 1. Attractions 2. Investment in Infrastructure and Services 3. Access to Information/ Marketing 4. Political Stability
    5. 5. Demand Factors Demand Factors • Refers to factors that influence people’s desire and capability to travel and purchase tourism related goods and services
    6. 6. Demand Factors Disposable Income • Refers to the amount of money left for an individual to spend, or to be set aside as savings, after taxes
    7. 7. Demand Factors Describe the trend of disposable income. [4] Source: IBISWorld, 2012 per capita
    8. 8. Demand Factors Global Disposable Incomes have: • been generally increasing from 1981 to 2012 • seen from the figure where percentage change has remained positive • However, two instances where disposable income has decreased (1991 and 2009) • seen from the figure where percentage change is negative
    9. 9. Demand Factors Disposable Income • Increase in disposable income enables people to spend more on goods and activities which would improve their quality of life • Accounts for growth in tourism as people can afford to travel more frequently and to more expensive destinations
    10. 10. Demand Factors Leisure Time • Refers to time available outside of the demands of work or duty • Increasing trend where people enjoy a minimum of three weeks of paid annual leave • Increase in leisure time allows people to travel more
    11. 11. Demand Factors Leisure Time
    12. 12. Demand Factors Changing Lifestyles • Refers to the way a person lives which includes patterns of social relations, consumption and entertainment • Higher education levels propels people to travel to know more about the world • Education has also developed varied interests in people resulting in people attracted to various tourist destinations (e.g. nature lovers to ecotourism)
    13. 13. Demand Factors Changing Lifestyles • Travelling also acts as a stress-reliever for people who want respite from urban/ working life • Longer life expectancy and increasing affluence results in more people travelling the world after retirement
    14. 14. Destination Factors Destination Factors • Related to the infrastructure and services offered in tourism destinations that allow for more convenient and comfortable stay for tourists Burj Al Arab , Dubai, UAE
    15. 15. Destination Factors Attractions • Refers to the range of attractions in a tourist location • Presence of attractions which are varied in type would encourage tourists to visit the destination • Has Singapore been successful in this area?
    16. 16. Destination Factors Attractions
    17. 17. Destination Factors Investment in Infrastructure and Services • Refers to the presence of a range of largescale public systems, services, and facilities • Includes tourist accommodation, medical facilities, transport infrastructure, recreational and entertainment facilities • Destination with more investments in infrastructure and services likely to attract more tourists
    18. 18. Destination Factors Investment in Infrastructure and Services
    19. 19. Destination Factors Investment in Infrastructure and Services
    20. 20. Destination Factors Access to Information • Refers to the ease in which tourists are able to obtain information of the destination • This could be in the form of internet or print sources (e.g. Lonely Planet Guidebooks) • Tourists more inclined to visit destinations that has more information available
    21. 21. Destination Factors Access to Information
    22. 22. Destination Factors Marketing • Refers to the advertising or promotion of a good or service
    23. 23. Destination Factors Marketing • Potential visitors get access to information through the marketing of the destination by their respective countries • Prevalent use of the mass media to advertise on certain marketable traits of destinations • Destination more likely to attract visitors if marketing is done well
    24. 24. Destination Factors Marketing- New Zealand Tourism TVC • Which aspect of NZ are they trying to market?
    25. 25. Destination Factors Marketing Campaigns
    26. 26. Destination Factors Marketing Campaigns
    27. 27. Destination Factors Political Stability • Countries which are in the midst of conflicts or wars are deemed to be unsafe for tourists • E.g. Syria and Iraq are not visited currently despite having attractions Ruins of Palmyra, Syria Great Ziggurat of Ur, Iraq
    28. 28. Technology • The advent of technology and various Web 2.0 tools makes travelling to another country much easier • Can you think of technology available now which aids in increasing tourism that was not available in the past?
    29. 29. Technology Hotel Reviews and Bookings
    30. 30. Technology Travel Blogs and Online Itineraries
    31. 31. Learning Points • The growth of tourism is due to a combination of demand and destination factors • The growth of tourism is also propelled by the rise of technology which allows tourists to access information, plan their travel itinerary and book for accommodation and transport