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A Crash Course on Creativity II
Professor Tina Seelig, Stanford University
Stanford University
Esfandiar Khaleghi
Research – Design Engineer
www.esfandiar.co
Assignment 3.
Reframing Problems
Spark a Revolution.
My TEAM's challenge was to look at CHEWING GUM in a new way.
Create as much "value" as possible, with value measured in any way you
like, starting with chewing gum.
We used this as an opportunity to "reframe" chewing gum... What is the
most interesting, valuable, and creative thing we can do with it?
Sketched by Esfandiar Khaleghi
SketchedbyEsfandiarKhaleghi
The used photos are commonly used from online sources and brands official websites. All copyrights belong
to the website owners, blogger, photographers and brands intellectual property.
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Mental Power Boost

  • 1. A Crash Course on Creativity II Professor Tina Seelig, Stanford University Stanford University Esfandiar Khaleghi Research – Design Engineer www.esfandiar.co Assignment 3. Reframing Problems
  • 2. Spark a Revolution. My TEAM's challenge was to look at CHEWING GUM in a new way. Create as much "value" as possible, with value measured in any way you like, starting with chewing gum. We used this as an opportunity to "reframe" chewing gum... What is the most interesting, valuable, and creative thing we can do with it?
  • 5. The used photos are commonly used from online sources and brands official websites. All copyrights belong to the website owners, blogger, photographers and brands intellectual property. PoweredbyVentureLab