Setting up an integrated social media team with a strategic approach

1. 1
Region 11 Social Media Task Force
#PMNC18
Campaign
www.pmi.org.in/conference
12th
& 13th
. Oct 2018
Pullman Hotel , New Delhi

2. 2
Challenges
• Reinventing the wheel for each national conference. Key
observations from the formation of awards committee
• Shortage of online marketing talent among chapters
• No online marketing templates to define top level goals, best
practices to refer to ..that is relevant to PMI Chapter
• Social media is no longer a nice to have but the most important
engagement medium
• Absence of monetisation models to drive the “ Digital first “
adoption for chapters

3. 3Presentation Title

4. 4
Transformational Journey

5. 5
Analytic Reports and Corrective measures
• Making quality content
available in one place
• Measure audience
engagement
– Tweets, RT, likes
– Likes, follow, comments
and share
• Managing social media crisis
• ROI Analysis and Conversions

6. 6
Transformational Journey
Here

7. 7
Benefits
• Creating single event calendar for Region 11 that would allow
better spacing of events between chapters
• Better coordination amongst chapters (PMI Mumbai and PMI
Chennai conference on same day)
• Leverage the power of Crowdsourcing : the social media task
force to promote chapter level state conferences and workshops
• Decrease cost.
• Increase your chapter influence in the region by a Single Voice
• Focus of revenue based CTA (Call to action)

8. 8
You can be part of the action too!
• Look out for announcement on VRMS
• Contribute by joining the Social Media team
• Refer social media influencers from your chapter region