Light years
measure distance
not time
Craig Kensley
@being_ck
@pragmatweets
CxO - Pragmatics
Credibility
Internal Communications
The traditional image of the mass persuasion
process must make room for 'people' as
intervening factors between the stimul...
Social Media
The 4 Metrics that matter:
• Conversation (comments)
• Amplification (Shares / retweets)
• Applause (Likes, +1’s)
• Econom...
OKR
• Marketing Objective:
Increase Site Traffic,
Engagement, and
Customer Flow through
Site Funnel
• Key Result: Improve
...
Craig Kensley
+27 82 678 2391
@being_ck
@pragmatweets
The constructs of online conversation
The constructs of online conversation
The constructs of online conversation
The constructs of online conversation
The constructs of online conversation
The constructs of online conversation
The constructs of online conversation
The constructs of online conversation
The constructs of online conversation
The constructs of online conversation
The constructs of online conversation
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The constructs of online conversation

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We were tasked with addressing an internal communications team of a leading MICE entity in Cape Town regarding Internal Communications and social media. The slides walk through the mechanics and psychology of communication and practical considerations in optimising channels.

These slides served to guide the short and intense consultation

Published in: Marketing, Business, Technology
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  • Differentiate between Audience and Market
    SAP
    Market
    Message
    Media
    Measure

  • Authenticity
  • Evaluate your feedback mechanisms
  • Starting with why
  • Draws on
    Journalism
    Knowledge management
    Social psychology
    HR
    Wellness
  • What do you feed them?
    What is the recipe?
    Feed them that you are authentic
    Responsible
    Responsive
    listening
  • Measure – followers are vanity
  • Measure – followers are vanity
  • The constructs of online conversation

    1. 1. Light years measure distance not time Craig Kensley @being_ck @pragmatweets CxO - Pragmatics
    2. 2. Credibility
    3. 3. Internal Communications
    4. 4. The traditional image of the mass persuasion process must make room for 'people' as intervening factors between the stimuli of the media and resultant opinions, decisions, and actions.” Katz (1940)
    5. 5. Social Media
    6. 6. The 4 Metrics that matter: • Conversation (comments) • Amplification (Shares / retweets) • Applause (Likes, +1’s) • Economic value (conversion)
    7. 7. OKR • Marketing Objective: Increase Site Traffic, Engagement, and Customer Flow through Site Funnel • Key Result: Improve Non-paid traffic to the site from all sources by 25% by end of Q2 • Social roadmap: Increase engagement with community by 5% on Social channels in order to increase traffic from social by 15%
    8. 8. Craig Kensley +27 82 678 2391 @being_ck @pragmatweets

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