Web of Change 2012 & Beyond


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A presentation for alumni of the Web of Change conferences (http://webofchange.com) about re-inventing our model. Part of our community consultation process in the fall of 2011.

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  • 11 years, 12 programs, reached over 1,000 leaders Hollyhock residential event is only program; spin-off benefits for content & community also happen 1 P/T operations staff, app 25% time for 6 months; 1 P/T comms staff, app 20% time for 4 months Email list of 1,800, irregular newsletter. Site traffic of ?, irregular publishing heats up based on event Active listserv of 350 +/-
  • Digital campaigners within large progressive NGO’s Historically heavy on enviro, a little social justice Historically web team/tech, a little bit organizing, a little bit comms People with digital role within smaller NGO’s Consultants and OAN type agency heads/senior staff
  • Sell access to content captured at WOC.
  • Web of Change 2012 & Beyond

    1. 1. Web of Change 2.0 <ul><li>Re-inventing our community for 2012 & beyond </li></ul>
    2. 2. Today’s Agenda <ul><li>Process overview: drivers of change, what’s on the table, community engagement process </li></ul><ul><li>Background: WOC assets, limitations, competitors, audience, & purpose </li></ul><ul><li>Vision: Future program ideas to help meet our purpose </li></ul><ul><li>Finance: Models & ideas to support sustainability </li></ul><ul><li>Leadership: Do you want to help build this? Help find resources? Partner? </li></ul>
    3. 3. Why a new vision? <ul><li>Success has raised expectations on what WOC is </li></ul><ul><li>Founder needs to share long term ownership; current model relies too heavily on significant, temporary volunteer leadership time </li></ul><ul><li>Ongoing desire to expand programs, yet barely enough capacity to produce one main event </li></ul><ul><li>Is WOC a community or conference? What is our commitment to movement organizing & leadership? What is our new sustainable model? </li></ul>
    4. 4. What’s on the table? <ul><li>Programs : Continue w/ Hollyhock core offering? Move to diff location? Expand geographic reach? Reach new audiences? Invest more in content or community? </li></ul><ul><li>Financial Model : What new model will better support stronger programs? How do we find more resources? Should we merge or partner? </li></ul><ul><li>Leadership : Who is needed to co-own this? To manage it, while continuing to engage volunteers in running it? Who wants to step up? </li></ul>
    5. 5. Web of Change Offering
    6. 6. Assets & strengths <ul><li>Hollyhock event has outsized impacts on sector & participants. Transformation happens! </li></ul><ul><li>Recognized brand in target communities </li></ul><ul><li>Social tech space continues to drive sectoral change </li></ul><ul><li>Strong, vital, generative community of alumni </li></ul><ul><li>Consistent support from sponsors, some large biz </li></ul><ul><li>In 2010 started relationships w funders (not for 2011) </li></ul>
    7. 7. Limitations <ul><li>WOC needs more than one leader to drive vision into future; 2012 event needs new event anchor team </li></ul><ul><li>Too much to ask volunteers to do given expectations for quality, diversity, + community </li></ul><ul><li>Hollyhock logistics = substantial effort + costs (travel) </li></ul><ul><li>Need more $ to pay for core staff + new programs </li></ul><ul><li>Lack of structure/mysterious power dynamics; are we Jason’s, property of 6 firms, or movement-owned? </li></ul>
    8. 8. Core challenge: WOC needs new Funding. WOC needs new Leaders.
    9. 9. Audience: A tribe of fearless leaders pioneering new strategies of digital engagement to improve the world.
    10. 10. Opportunities <ul><li>Deepen trust network, more intentionality </li></ul><ul><li>Define campaigns that work; document solutions to the biggest sector wide issues </li></ul><ul><li>Shift NGO cultures; inspire senior leaders to change </li></ul><ul><li>Greater support for internal change agents; longer term training </li></ul><ul><li>Drive more movement diversity + unity </li></ul><ul><li>Help develop leaders to fill staffing gaps </li></ul>
    11. 11. Purpose: Leadership development for a networked world.
    12. 12. Possible program options <ul><li>Hollyhock anchor event / event not at Hollyhock </li></ul><ul><li>Local, distributed events (WOCx) </li></ul><ul><li>Deepen community connections </li></ul><ul><li>Stronger content play </li></ul><ul><li>Executive track event for senior leaders </li></ul><ul><li>Enterprising non-profit helping others do open events </li></ul><ul><li>Leadership corps for rising digital campaign stars </li></ul>
    13. 13. Possible financial models <ul><li>Ask current sponsors to dig deeper </li></ul><ul><li>Find foundations who support networks, digital, organizing, innovation </li></ul><ul><li>Tiered pricing: higher costs for large NGO’s </li></ul><ul><li>Choose more accessible location, lowering costs </li></ul><ul><li>Ask for modest annual membership fee; intensify fundraising amongst alumni </li></ul><ul><li>Partner with an established NGO w/funding </li></ul>
    14. 14. Questions <ul><li>Break into groups of 4-6, talk about your choice of: </li></ul><ul><li>What is the greatest value WOC can provide? </li></ul><ul><li>What support is needed for the movement? </li></ul><ul><li>What support is needed for you as a change agent? </li></ul><ul><li>How can our model adapt to meet those needs? </li></ul><ul><li>Who can we hire, partner with, or engage as leaders to build Web of Change? Who will fund it? </li></ul>
    15. 15. Next Steps <ul><li>Gather ideas + feedback from these consultations </li></ul><ul><li>Take inputs back to transition council; pattern & structure opportunities & challenges </li></ul><ul><li>Create online idea platform for further feedback </li></ul><ul><li>New directions decided in early 2012 </li></ul>