Session Eight of the USF Digital Media (part of ZAP) discusses the intricacies of Email Marketing. Includes best practices and examples
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20. USFDigitalMedia.com
aneffectiveemail
‣ Company Address In Sender.
‣ Effective Subject Line - Action Phrase &
Incentive.
‣ Don’t Use All Caps.
‣ Avoid Spammy Words.
‣ Early Call To Action In Email.
‣ Be Brief And To The Point.
‣ Use Short Paragraphs.
23. USFDigitalMedia.com
“What I would like to
have is a one-on-
one relationship with
seven billion people
in the world and be
able to customize
offerings for those
seven billion people.
Digital allows that
relationship.”
- Bob McDonald, CEO of Procter & Gamble
24. USFDigitalMedia.com
“What I would like to
have is a one-on-
one relationship with
seven billion people
in the world and be
able to customize
offerings for those
seven billion people.
Digital allows that
relationship.”
- Bob McDonald, CEO of Procter & Gamble
25. USFDigitalMedia.com
timelinessguidelines
‣ Target At Work: Send 9-5.
‣ Recreational: Send In The Evening Or
Weekend.
‣ Monday: Fuggedaboutit.
‣ Friday: I’m Distracted...
‣ Optimal Time:
‣ Tuesday Or Wednesday 9-10:30 Or 1-2:30.