Social media for business best practices.

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learn the social media best practices for business.

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  • Now you know the main social media channels, to separate your audience based on their technological profile. so now the question is: what can you do? what are the next steps?\n
  • listen.\n interact.\n build relationships.\n
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  • set goals. \nhave a plan. \nchoose the right tools.\ndecide what to measure. \ncommit. \n add it to all collateral. \n
  • set goals. \nhave a plan. \nchoose the right tools.\ndecide what to measure. \ncommit. \n add it to all collateral. \n
  • set goals. \nhave a plan. \nchoose the right tools.\ndecide what to measure. \ncommit. \n add it to all collateral. \n
  • set goals. \nhave a plan. \nchoose the right tools.\ndecide what to measure. \ncommit. \n add it to all collateral. \n
  • set goals. \nhave a plan. \nchoose the right tools.\ndecide what to measure. \ncommit. \n add it to all collateral. \n
  • claim your name.\n set up google alerts (www.google.com/alerts).\n set up google analytics (www.google.com/analytics).\n create social media guidelines.\n start a blog (www.blogger.com) or at least start to think of how you will generate content - newsletter?\n
  • claim your name.\n set up google alerts (www.google.com/alerts).\n set up google analytics (www.google.com/analytics).\n create social media guidelines.\n start a blog (www.blogger.com) or at least start to think of how you will generate content - newsletter?\n
  • claim your name.\n set up google alerts (www.google.com/alerts).\n set up google analytics (www.google.com/analytics).\n create social media guidelines.\n start a blog (www.blogger.com) or at least start to think of how you will generate content - newsletter?\n
  • claim your name.\n set up google alerts (www.google.com/alerts).\n set up google analytics (www.google.com/analytics).\n create social media guidelines.\n start a blog (www.blogger.com) or at least start to think of how you will generate content - newsletter?\n
  • claim your name.\n set up google alerts (www.google.com/alerts).\n set up google analytics (www.google.com/analytics).\n create social media guidelines.\n start a blog (www.blogger.com) or at least start to think of how you will generate content - newsletter?\n
  • claim your name.\n set up google alerts (www.google.com/alerts).\n set up google analytics (www.google.com/analytics).\n create social media guidelines.\n start a blog (www.blogger.com) or at least start to think of how you will generate content - newsletter?\n
  • actively participate.\nit only takes 20 people to bring an online community to a significant level of activity and connectivity.\ncreate a conversation. Ask questions. \nshow your personality. Have a tone in mind or tone guide. \nencourage sharing.\ndon’t spam - authenticity is key.\n
  • actively participate.\nit only takes 20 people to bring an online community to a significant level of activity and connectivity.\ncreate a conversation. Ask questions. \nshow your personality. Have a tone in mind or tone guide. \nencourage sharing.\ndon’t spam - authenticity is key.\n
  • actively participate.\nit only takes 20 people to bring an online community to a significant level of activity and connectivity.\ncreate a conversation. Ask questions. \nshow your personality. Have a tone in mind or tone guide. \nencourage sharing.\ndon’t spam - authenticity is key.\n
  • actively participate.\nit only takes 20 people to bring an online community to a significant level of activity and connectivity.\ncreate a conversation. Ask questions. \nshow your personality. Have a tone in mind or tone guide. \nencourage sharing.\ndon’t spam - authenticity is key.\n
  • actively participate.\nit only takes 20 people to bring an online community to a significant level of activity and connectivity.\ncreate a conversation. Ask questions. \nshow your personality. Have a tone in mind or tone guide. \nencourage sharing.\ndon’t spam - authenticity is key.\n
  • actively participate.\nit only takes 20 people to bring an online community to a significant level of activity and connectivity.\ncreate a conversation. Ask questions. \nshow your personality. Have a tone in mind or tone guide. \nencourage sharing.\ndon’t spam - authenticity is key.\n
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  • questions?\n
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  • Social media for business best practices.

    1. 1. SOCIAL MEDIA FORBUSINESS BEST PRACTICES. // eric ritter.
    2. 2. SOCIAL MEDIA FORBUSINESS BEST PRACTICES. // eric ritter.
    3. 3. SOCIAL MEDIA FORBUSINESS BEST PRACTICES. // eric ritter.
    4. 4. WHAT CAN YOU DO?
    5. 5. SOCIAL BEST PRACTICES.
    6. 6. SOCIAL BEST PRACTICES.
    7. 7. SOCIAL BEST PRACTICES.where to begin.
    8. 8. SOCIAL BEST PRACTICES. where to begin.‣ research your social media options.
    9. 9. SOCIAL BEST PRACTICES. where to begin.‣ research your social media options.‣ where is your audience.
    10. 10. SOCIAL BEST PRACTICES. where to begin.‣ research your social media options.‣ where is your audience.‣ select the most important channels.
    11. 11. GETTING STARTED.
    12. 12. GETTING STARTED.‣ set goals.
    13. 13. GETTING STARTED.‣ set goals.‣ have a plan.
    14. 14. GETTING STARTED.‣ set goals.‣ have a plan.‣ choose the right tools.
    15. 15. GETTING STARTED.‣ set goals.‣ have a plan.‣ choose the right tools.‣ decide what to measure.
    16. 16. GETTING STARTED.‣ set goals.‣ have a plan.‣ choose the right tools.‣ decide what to measure.‣ commit.
    17. 17. GETTING STARTED.
    18. 18. GETTING STARTED.‣ claim your name.
    19. 19. GETTING STARTED.‣ claim your name.‣ set up google alerts.
    20. 20. GETTING STARTED.‣ claim your name.‣ set up google alerts.‣ set up google analytics.
    21. 21. GETTING STARTED.‣ claim your name.‣ set up google alerts.‣ set up google analytics.‣ create social media guidelines.
    22. 22. GETTING STARTED.‣ claim your name.‣ set up google alerts.‣ set up google analytics.‣ create social media guidelines.‣ start a blog.
    23. 23. SOCIAL BEST PRACTICES.
    24. 24. SOCIAL BEST PRACTICES.
    25. 25. SOCIAL BEST PRACTICES.‣ actively participate.
    26. 26. SOCIAL BEST PRACTICES.‣ actively participate.‣ create a conversation.
    27. 27. SOCIAL BEST PRACTICES.‣ actively participate.‣ create a conversation.‣ show your personality.
    28. 28. SOCIAL BEST PRACTICES.‣ actively participate.‣ create a conversation.‣ show your personality.‣ encourage sharing.
    29. 29. SOCIAL BEST PRACTICES.‣ actively participate.‣ create a conversation.‣ show your personality.‣ encourage sharing.‣ don’t spam - authenticity is key.
    30. 30. HOW TO MEASURE SUCCESS.
    31. 31. HOW TO MEASURE SUCCESS.
    32. 32. HOW TO MEASURE SUCCESS.basic.
    33. 33. HOW TO MEASURE SUCCESS.basic.‣ increase in fans / followers
    34. 34. HOW TO MEASURE SUCCESS.basic.‣ increase in fans / followers‣ traffic to your website.
    35. 35. HOW TO MEASURE SUCCESS.basic.‣ increase in fans / followers‣ traffic to your website.‣ new contacts.
    36. 36. HOW TO MEASURE SUCCESS.
    37. 37. HOW TO MEASURE SUCCESS.
    38. 38. HOW TO MEASURE SUCCESS.advanced.
    39. 39. HOW TO MEASURE SUCCESS.advanced.‣ interaction.
    40. 40. HOW TO MEASURE SUCCESS.advanced.‣ interaction.‣ social mentions.
    41. 41. HOW TO MEASURE SUCCESS.advanced.‣ interaction.‣ social mentions.‣ non-bottom line items.
    42. 42. SUMMARY.‣ communication has shifted.‣ choose your channel.‣ have a plan.‣ execute.‣ measure.‣ seek advice.
    43. 43. BONUS: DON’T FORGET ABOUTONLINE PUBLIC RELATIONS. provide content to websites to promote favorable mentions on third- party sites which are likely to be visited by your target audience. what is it for?‣ extending reach and awareness.‣ generating traffic to your website.‣ generating links to your website.‣ supporting other marketing campaigns.
    44. 44. EXAMPLES OF CONTENTDISTRIBUTION SITES.‣ Business Wire‣ Global Newswire‣ Google News‣ Marketwire‣ Newsvine‣ PR Newswire‣ PRWeb‣ Stumbleupon
    45. 45. FINAL THOUGHT.
    46. 46. THE GOALS OF SOCIALMEDIA.
    47. 47. THE GOALS OF SOCIALMEDIA.1. create an audience.
    48. 48. THE GOALS OF SOCIALMEDIA.1. create an audience.2. turn your audience into a community.
    49. 49. THANK YOU.eric ritter@ericritter (on twitter)www.connectedmarketer.com
    50. 50. THANK YOU.eric ritter@ericritter (on twitter)www.connectedmarketer.com
    51. 51. THANK YOU.eric ritter@ericritter (on twitter)www.connectedmarketer.com
    52. 52. RESOURCES.‣ mashable.com‣ insidefacebook.com‣ socialfresh.com‣ socialtimes.com‣ chrisbrogan.com‣ usccb.org/comm/social-media-guidelines.shtml‣ seomoz.org/blog/the-noob-guide-to-online-marketing-with-giant- infographic-11928
    53. 53. TOOLS.‣ hootsuite.com‣ apps.google.com‣ google.com/analytics‣ google.com/alerts‣ blogger.com
    54. 54. GREAT EXAMPLES.‣ youtube.com. ‣ zappos, BBCWorldwide.‣ facebook.com. ‣ sears, walgreens.‣ twitter.com. ‣ wholefoods, dunkindonuts, zappos.

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