Gender and the media


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  • I think gender means not only male and female but also the LFBTI groups so it would be better if you have include that because i was seeking that. Thankyou
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Gender and the media

  1. 1. A Presentation by Felicia Noyes
  2. 2. Those pictures are the BEFOREpictures…
  3. 3.  Her stomach has been thinned. Cellulite Removed Her butt was made smaller and raised. Her legs were thinned and lengthened. Her arms were thinned. Her breasts were enlarged, slightly
  4. 4.  Her stomach was thinned. Her arms and shoulders were thinned slightly. Her face and jaw was thinned out. Her butt was made significantly smaller.
  5. 5.  Stomach and side were thinned. Front arm was significantly thinned out (into a pencil, in my opinion) Second arm added to give depth effect. Laugh lines and bags under eyes, softened or eliminated. Shoulder bones, eliminated.
  6. 6. Why do they need to bephotoshopped??
  7. 7.  Victoria Pruin DeFrancisco and Catherine Helen Palczewski, authors of Communicating Gender Diversity, talk about the power of media. ◦ “Female beauty is one example of media power over gender. Beauty norms change, and a driving force in that change is media representations of beauty…” (P. 238) It’s no doubt that our idea of beauty has changed over the years. However, our view of beauty is starting to become almost unrealistic.
  8. 8.  I was shocked and amazed at this photo.  For one thing the little girl looks beautiful and adorable in the original photo.  Secondly, the doctored photo looks completely It is an ad for a digital fake and makes the girl retouching company, look like she is much, specifically for junior much older. pageants.
  9. 9. You must look FAKE, in orderto be REALly beautiful?
  10. 10.  Men are over sexualized and given examples of an unattainable image, just as much as women are. Men are told to be thin, muscular, and very masculine.
  11. 11.  An interesting fact about these images and how they are marketed towards us is that: ◦ “…women tend to overestimate the degree of thinness men find attractive. Why? One explanation is that the ideal of extreme thinness is most prominent in magazines targeting women, not in men’s magazines. Similarly, men tend to overestimate the degree of muscularity attractive to women. Why? Same dynamic.” (DeFrancisco and Palczewski, p. 242)
  12. 12. But in reality these images donot reflect the preferences ofthe opposite sex.
  13. 13. One example is the depictionof rape in the media andpopular entertainment.
  14. 14.  When rape is portrayed on television there are usually certain gender roles that each of the characters are portrayed as. Almost always women are viewed as the victims of rape. While there are examples of male victims, they fall into the minority. These women are usually viewed as weak and though they might try to fight back, they are always defeated in the end. Or in some cases, the male protagonist saves them at the last minute. Men are usually viewed as being strong and powering, no matter if they are the perpetrator or the savior.
  15. 15.  There is a good example in the movie, Watchmen. There is a scene where one of the main female protagonists is beaten down and almost raped, by a male “hero”. While she does fight back at first, she ends up losing the fight and is pinned down on a pool table. She is saved by another male “hero” who walks in and stops the act. (I was going to get a clip of the scene to show, but I couldn’t find a good clip of the entire scene.)
  16. 16.  Do the “ideal” images that are portrayed in our magazines and media help create and form the different gender roles and ideals? ◦ If men are portrayed as being muscular and strong as being the ideal, then male characters in movies and TV will be portrayed the same way.  Whether they are portrayed as being strong in a good, heroic sense, or strong in a bad, villain sense. ◦ And if women are portrayed as being skinny, sexual objects, without much muscles, then their characters will be viewed as being somewhat weaker and always the victims of sexual acts.
  17. 17.  The authors talk about the idea of the “Gaze”, aka. The way a woman is looked at and viewed in the eye of the audience, film, etc. “The way the camera, the audience, and the male character (with whom all spectators – male and female- identitfy) look at women reinforces the male as active and the female as passive.” (p. 250)
  18. 18.  The way men and women are portrayed in the media physically, has a great effect on how their gender roles are portrayed . The power of media has a great influence on how gender roles are formed because the media is where we, sadly, get most of our information. The barrage of images of the “ideal” male and female bodies create not only unrealistic expectations for what a man and woman are supposed to look like, but it also creates a sense of how women and men are to act with one another. (Aka. Men are supposed to protect women from other men.) Women are viewed almost as property to men.