1. Brief<br />To design a book of fashion editorials containing images and text, with a variety of non models raging in shape, size and race, that can be used as a feature in fashion magazines or in advertising. The editorial piece will appeal to as broad a range of women as possible in order to maximize on sales productivity, while promoting a healthy attitude towards body image.<br />Advertising affects us all with the average person being exposed to an average of 2000 advertisements every day. A lot of the time we are exposed not just to the advertising of products but a great deal more. We are sold images, attitudes and ideas of success, worth, love, sexuality and popularity. The purpose of mass media is to deliver an audience to advertisers, making advertising the lifeblood of mass media. Young people are particularly vulnerable which makes them prime targets and the area most in need of change is the media’s portrayal of women. Women are constantly exhorted to fit a ridiculously unrealistic ideal and made feel shameful and guilty if they fail. They are made feel that success in every aspect of their lives depends on physical perfection.<br />These types of ideals are causing huge pressures on women in society, as they are always being made feel they need to be younger, prettier and thinner. With the new wave of super skinny models overtaking the fashion world, weight is becoming a huge issue with many women and children as young as 5years adapting unhealthy methods of weight control in order to fit a perfect ideal. This is leading to a huge increase in eating disorders with the number of children under 10years being hospitalised for eating disorders having doubled in the past two years.<br />The editorial publication must address the issue of body image pressures in society while appealing to a broad readership and in turn boosting magazine sales. The piece must focus on a number of women and capture their personalities through photography while giving an insight into their own experiences with mass media influences and body image issues through text.<br />The finished book will contain a number of stylized photo shoots to be featured in a high end fashion magazine. <br /> <br />