SEO Analytics
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A search engine optimization analytics training session provided to 312 Digital event attendees.
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SEO Analytics
- 3. 312digital312digital Learning SEO & SEO Analytics Blogs • SEOmoz.org/Blog • Distilled.net/Blog • ConversionXL.com • Portent.com/Blog • SeerInteractive.com/Blog Books • Search Engine Marketing, Inc (Moran & Hunt) • The Art of SEO • Avinash Kaushik’s books • Search Engine Optimization Secrets Other • Eli Pariser’s Filter Bubbles TED Talk • Mozcon • Google Webmaster Help Videos • Distilled’s Videos • SEOmoz Webinars • Whiteboard Friday Videos
- 5. 312digital312digital How PageRank, Page Authority, and “Juice” flows 100 pts 34 19 56 73 16 16 16 16 16 88 pts 4192 2323 45 8 37 99 pts 37 999 27
- 6. 312digital WHERE SEO ANALYTICS FITS
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- 12. 312digital312digital Standard SEO Reporting 1. Outreach attempts/responses – By type 2. Links built – By quality 3. Traffic – By source 4. Keyword changes – By type 5. Rankings 6. Social media
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- 33. 312digital COMPETITIVE RESEARCH MDA.org – Muscular Dystrophy Association
- 34. 312digital Spyfu
- 36. 312digital312digital Crawl Address H1-len-2 Content H2-1 Status Code H2-len-1 Status H2-2 Title 1 H2-len-2 Title 1 Length Meta Data 1 Title 2 Meta Refresh 1 Title 2 Length Canonical 1 Meta Description 1 Size Meta Description Length1 Word Count Meta Keyword 1 Level Meta Keywords Length1 Inlinks H1-1 Outlinks H1-len-1 External Outlinks H1-2 Hash Address H1-len-2 Content H2-1 Status Code H2-len-1 Status H2-2 Title 1 H2-len-2 Title 1 Length Meta Data 1 Title 2 Meta Refresh 1 Title 2 Length Canonical 1 Meta Description 1 Size Meta Description Length1 Word Count Meta Keyword 1 Level Meta Keywords Length1 Inlinks H1-1 Outlinks H1-len-1 External Outlinks H1-2 Hash Address H1-len-2 Content H2-1 Status Code H2-len-1 Status H2-2 Title 1 H2-len-2 Title 1 Length Meta Data 1 Title 2 Meta Refresh 1 Title 2 Length Canonical 1 Meta Description 1 Size Meta Description Length1 Word Count Meta Keyword 1 Level Meta Keywords Length1 Inlinks H1-1 Outlinks H1-len-1 External Outlinks H1-2 Hash
- 41. 312digital Title, Meta, etc Length
- 42. 312digital312digital Length Details 1. http://www.seomoz.org/blog/title-tags-is- 70-characters-the-best-practice- whiteboard-friday 2. http://www.seomoz.org/learn-seo/meta- description 3. http://www.mattcutts.com/blog/avoid- keyword-stuffing/
- 43. 312digital312digital Inbound Links URL Number of Domains Linking to Domain Title Followable Anchor Text 301 Page Authority Origin Domain Authority Target URL Number of Domains Linking to this Page URL Number of Domains Linking to Domain Title Followable Anchor Text 301 Page Authority Origin Domain Authority Target URL Number of Domains Linking to this Page
- 44. 312digital Inbound Links - 5,000 10,000 15,000 20,000 25,000 30,000 CureDuchenne.org MDA.org Muscular-Dystrophy.org ParentProjectMD.org
- 46. 312digital Average Page Authority of Linking Pages 20.5 21.0 21.5 22.0 22.5 ParentProjectMD.org Muscular-Dystrophy.org MDA.org CureDuchenne.org
- 47. 312digital Average Domain Authority of Linking Domains 33.0 34.0 35.0 36.0 37.0 38.0 39.0 40.0 ParentProjectMD.org Muscular-Dystrophy.org MDA.org CureDuchenne.org
- 48. 312digital Grouping Page Authority 0% 10% 20% 30% 40% 50% 60% 70% 0-20 20-40 40-60 60-80 80-100 CureDuchenne.org MDA.org Muscular-Dystrophy.org ParentProjectMD.org
- 49. 312digital Grouping Domain Authority 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 0-20 20-40 40-60 60-80 80-100 CureDuchenne.org MDA.org Muscular-Dystrophy.org ParentProjectMD.org
- 50. 312digital312digital New Links to Go After Domains Links to # of Competitors martinpetrasek.cz/ 3 cnn.com/ 2 rarediseases.info.nih.gov/ 2 diigo.com/ 2 goodsearch.com/ 2 specialchildren.about.com/ 2 marketwire.com/ 2 health.yahoo.net/ 2 thepetitionsite.com/ 2 www2.massgeneral.org/ 2 bvsms.saude.gov.br/ 2 firstgiving.com/ 2 kumc.edu/ 2 ptct.client.shareholder.com/ 2 disabilityresources.org/ 2 duchenne.freeblog.hu/ 2 absoluteastronomy.com/ 2 42explore.com/ 2 aanem.org/ 2 Domains Links to # of Competitors Domain Authority cnn.com/ 2 100 rarediseases.info.nih.gov/ 2 100 abclocal.go.com/ 1 100 abcnews.go.com/ 1 100 bbc.co.uk/ 1 100 espanol.ninds.nih.gov/ 1 100 news.bbc.co.uk/ 1 100 un.org/ 1 100 apps.cheshirewestandchester.gov.uk/ 1 99 guardian.co.uk/ 1 99 leics.gov.uk/ 1 99 thetimes.co.uk/ 1 99 westminster.gov.uk/ 1 99 www-03.ibm.com/ 1 99 npr.org/ 1 98 studiopress.com/ 1 97 usatoday30.usatoday.com/ 1 97 diigo.com/ 2 96 corporate.discovery.com/ 1 96 Domains Links to # of Competitors Domain Authority Priority cnn.com/ 2 100 200 rarediseases.info.nih.gov/ 2 100 200 diigo.com/ 2 96 192 goodsearch.com/ 2 94 188 specialchildren.about.com/ 2 93 186 marketwire.com/ 2 89 178 health.yahoo.net/ 2 88 176 thepetitionsite.com/ 2 85 170 www2.massgeneral.org/ 2 85 170 bvsms.saude.gov.br/ 2 84 168 firstgiving.com/ 2 83 166 kumc.edu/ 2 81 162 ptct.client.shareholder.com/ 2 80 160 disabilityresources.org/ 2 79 158 duchenne.freeblog.hu/ 2 70 140 absoluteastronomy.com/ 2 69 138 42explore.com/ 2 62 124 aanem.org/ 2 61 122 beta.aanem.org/ 2 61 122
- 51. 312digital Broken Links to Go After Target URL Source URL Page Authority http://www.parentprojectmd.org/site/MessageViewer ?em_id=16862.0 http://en.wikipedia.org/wiki/Ryan_Lochte 81 http://www.parentprojectmd.org/site/DocServer/PTC 124_PRESS_RELEASE.pdf?docID=1601 http://en.wikipedia.org/wiki/Duchenne_muscular_dys trophy 80 http://www.muscular- dystrophy.org/information_resources/factsheets/medi cal_conditions_factsheets/duchenne.html http://en.wikipedia.org/wiki/Muscular_dystrophy 79 http://www.parentprojectmd.org/site/DocServer/dmd _us_familyguide_june2010.pdf?docID=10781 http://www.nlm.nih.gov/medlineplus/musculardystrop hy.html 77 http://community.parentprojectmd.org/profile/PatFurl ong http://michaelnielsen.org/blog/ 71 http://www.muscular- dystrophy.org/how_we_help_you/care_and_support? gclid=CNL5n6GA0Z0CFZoU4wodW2zFrw http://www.nhs.uk/conditions/Muscular- dystrophy/Pages/Introduction.aspx 67 http://blog.parentprojectmd.org/archives/2006/08/op en_access.html http://www.earlham.edu/%7Epeters/fos/2006_08_20 _fosblogarchive.html 65 http://www.parentprojectmd.org/site/DocServer/dmd _us_familyguide_june2010.pdf?docID=10781 http://www.cdc.gov/ncbddd/musculardystrophy/index .html 60 http://www.parentprojectmd.org/site/PageServer?pa gename=how_index_fundraising http://blog.beliefnet.com/theirbadmother/2010/01/10 0-miles-for-tanner.html 60
- 54. 312digital312digital Followerwonk Export Screen name Last tweet Full name Bio Location URL Followers % tweets w/ URLs Friends % retweets in timeline Created % tweets w @contacts Tweets Social Authority Screen name Last tweet Full name Bio Location URL Followers % tweets w/ URLs Friends % retweets in timeline Created % tweets w @contacts Tweets Social Authority Screen name Last tweet Full name Bio Location URL Followers % tweets w/ URLs Friends % retweets in timeline Created % tweets w @contacts Tweets Social Authority
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- 56. 312digital Easy Links Screen name URL Links to # of Competitors ActionAlerts thepetitionsite.com/ 2 Tweet50KForALS firstgiving.com/ 2 curetheprocess CureTheProcess.org/ 2 DrJonHastie alifeworthlivingfilm.com/ 2 anne_barbano livingtheautismmaze.com/ 1 CharityNav charitynavigator.org/ 1 SheaRacing shearacing.com/ 1 DHorizons disabilityhorizons.com/ 1 BigDuckSarah bigducknyc.com/ 1 musclewarrior musclehelp.com/ 1 nicolaholic muscular-dystrophy- nottingham.org.uk/ 1 Daniel___BSc bullsworld.net/ 1 cpfamilies cpfamilynetwork.org/ 1 duchennepp duchenne.nl/ 1 WEAUKulig weau.com/ 1 JANatJAN AskJAN.org/ 1 Kids_Charity festivalofchildren.org/ 1 Melissa_Lynn_x justgiving.com/ 1 MatthewLanham nmcentre.com/ 1 Screen name URL Links to # of Competitors Authority anne_barbano livingtheautismmaze.com / 1 52.5 CharityNav charitynavigator.org/ 1 49.4 ActionAlerts thepetitionsite.com/ 2 41.0 SheaRacing shearacing.com/ 1 40.4 DHorizons disabilityhorizons.com/ 1 40.3 BigDuckSarah bigducknyc.com/ 1 31.4 musclewarrior musclehelp.com/ 1 30.6 nicolaholic muscular-dystrophy- nottingham.org.uk/ 1 29.4 Daniel___BSc bullsworld.net/ 1 28.7 cpfamilies cpfamilynetwork.org/ 1 28.4 duchennepp duchenne.nl/ 1 26.5 WEAUKulig weau.com/ 1 23.4 JANatJAN AskJAN.org/ 1 22.7 Kids_Charity festivalofchildren.org/ 1 21.7 Melissa_Lynn_x justgiving.com/ 1 16.9 MatthewLanham nmcentre.com/ 1 13.3 CMTUnitedKdom cmt.org.uk/ 1 8.6 karen_ammann 3BLMedia.com/ 1 5.6 Tweet50KForALS firstgiving.com/ 2 3.7 Screen name URL Links to # of Competitors Authority Domain Authority CharityNav charitynavigator.org/ 1 49.4 90 Melissa_Lynn_x justgiving.com/ 1 16.9 90 JANatJAN AskJAN.org/ 1 22.7 87 paulinemacco ncl.ac.uk/ 1 1.0 87 ActionAlerts thepetitionsite.com/ 2 41.0 85 Tweet50KForALS firstgiving.com/ 2 3.7 83 WEAUKulig weau.com/ 1 23.4 66 karen_ammann 3BLMedia.com/ 1 5.6 65 duchennepp duchenne.nl/ 1 26.5 50 BigDuckSarah bigducknyc.com/ 1 31.4 49 DHorizons disabilityhorizons.com/ 1 40.3 46 CMTUnitedKdom cmt.org.uk/ 1 8.6 45 DuchenneFSG dfsg.org.uk/ 1 1.0 44 _ENMC enmc.org/ 1 1.0 43 musclewarrior musclehelp.com/ 1 30.6 41 cpfamilies cpfamilynetwork.org/ 1 28.4 41 Kids_Charity festivalofchildren.org/ 1 21.7 40 CharleysFund charleysfund.org/ 1 2.3 38 Jesses_Journey jessesjourney.com/ 1 1.0 38 Screen name URL Links to # of Competitors Authority Domain Authority Priority ActionAlerts thepetitionsite.com/ 2 41.0 85 6,970.0 CharityNav charitynavigator.org/ 1 49.4 90 4,446.0 JANatJAN AskJAN.org/ 1 22.7 87 1,974.9 DHorizons disabilityhorizons.com/ 1 40.3 46 1,853.8 WEAUKulig weau.com/ 1 23.4 66 1,544.4 BigDuckSarah bigducknyc.com/ 1 31.4 49 1,538.6 Melissa_Lynn_x justgiving.com/ 1 16.9 90 1,521.0 anne_barbano livingtheautismmaze.com / 1 52.5 28 1,470.0 duchennepp duchenne.nl/ 1 26.5 50 1,325.0 musclewarrior musclehelp.com/ 1 30.6 41 1,254.6 SheaRacing shearacing.com/ 1 40.4 31 1,252.4 cpfamilies cpfamilynetwork.org/ 1 28.4 41 1,164.4 Kids_Charity festivalofchildren.org/ 1 21.7 40 868.0 Daniel___BSc bullsworld.net/ 1 28.7 25 717.5 Tweet50KForALS firstgiving.com/ 2 3.7 83 614.2 MatthewLanham nmcentre.com/ 1 13.3 36 478.8 CMTUnitedKdom cmt.org.uk/ 1 8.6 45 387.0 karen_ammann 3BLMedia.com/ 1 5.6 65 364.0 nicolaholic muscular-dystrophy- nottingham.org.uk/ 1 29.4 8 235.2
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- 70. 312digital312digital Using Google Analytics to Check Onsite SEO 1. Number of keywords 2. By search engine 3. Branded vs unbranded terms 4. Referring sources
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