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London seo master - feb 2020

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London seo master - feb 2020

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London seo master - feb 2020

  1. 1. @LondonSEOMeetup LondonSEOMeetup.comwww.
  2. 2. Fraser Willcox - Member Relations Manager
  3. 3. VICTORIA OLSINA Basic SEO Bitch @victoria_olsina linkedin.com/in/victoriaolsina/
  4. 4. Basic SEO Bitch: 3 basic techniques I applied to outrank IBM Victoria Olsina: SEO Manager EMEA for Consensys
  5. 5. It’s britney bitch Basic SEO
  6. 6. Basic SEO Bitch: 3 basic techniques I applied this year to outrank IBM ● Topical authority ● Content length ● Featured snippets optimisation
  7. 7. No huge budgets, technical implementations or expensive SEO software.
  8. 8. Considerations ● Consensys: Blockchain solutions ● IBM: Main competitor in the enterprise blockchain vertical ● Most of the long form content on consensys.net was hosted on a Medium blog (media.consensys.net), there was very little content on the actual domain.
  9. 9. What should we be talking about?
  10. 10. Crawling competitor’s website + Keyword research
  11. 11. What should we be talking about? Blockchain use cases:
  12. 12. Intent: What are the benefits of blockchain for different industries? Why should you implement blockchain for your business?
  13. 13. How should we be talking about blockchain use cases? ● Topical authority ● Content length ● Featured snippets
  14. 14. 1. Topical authority: Google isn’t going to give you authority based on keywords alone anymore. Now you need to show Google that you can holistically cover a topic as an expert. EAT & quality rater guidelines.
  15. 15. The poor state of Consensys.net in Dec 2018
  16. 16. Topical Authority: 28 pages about “blockchain use cases”
  17. 17. Topical Authority: 28 pages about “Blockchain use cases”
  18. 18. 2. Content Length: From “300–500 words are best,” to “2,000 words should be the minimum”. In depth text = better content.
  19. 19. What should our content look like? Use the SEMRush writing assistant (Chrome plugin)
  20. 20. Featured snippets training + content brief:
  21. 21. Featured snippets training + content brief:
  22. 22. ● No redirects ● No canonicals for old post. (Up to Nov 2019) +400 blog posts on media.consensys.net Original post on Medium New page on Consensys.net
  23. 23. When pretending to be an SEO expert on Twitter goes wrong:
  24. 24. A experiment about content length: keyword “blockchain use cases” Medium: https://media.consensys.net/enterprise-ethereum-blockchain-use-case s-and-applications-by-industry-3914d1210049 Consensys.net: https://consensys.net/enterprise-ethereum/use-cases/ # of words 473 (originally +1300 words) 1156 Backlinks 86 32 Follow 56 30 No Follow 31 2 Linking domains 43 9 External links 33 25 Internal links 24 40 GSC external links 3035 731 GSC external sites 956 374 DA 61 61 PA 41 35 Page Score 57 20 Trust Score 56 3 Featured snippets 0 2 Bounce rate organic (01/03/19-01/09/2019) 58.54% 64.64% Time on site (01/03/19-01/09/2019) 0:01:55 0:04:13
  25. 25. Most of the pages have FS on this vertical also have the longest content in the top 1o.
  26. 26. 3. Featured Snippets:
  27. 27. Paragraph: List: Table:
  28. 28. Optimising content for Featured Snippets: ● Ask questions from “People also Ask” in your article using subheadings: H2-H5 tag. These will help Google bots to identify your information fast. Most snippets are being pulled from questions. ● To target the paragraph snippet: Immediately follow the question with a one-paragraph answer within an optimal word count for a snippet (40-58 words). ● To target the table and lists snippet: Use a table and lists of facts for quick summarization. ● Make sure one article answers many similar questions on the same page. ● Add a relevant image along with the snippet query you are answering. Otherwise Google will show someone else's image.
  29. 29. Headings as questions in “People also Ask” Answer with a short paragraph Answer using a list
  30. 30. Answer similar questions on the same page: Answer using a list
  31. 31. Results
  32. 32. IBM is paying on average USD 10 per click.
  33. 33. Featured Snippets for the main keyword: “Blockchain use cases” (outranking Medium)
  34. 34. Exponential increase in organic traffic: +50% Q on Q First FS appears
  35. 35. Double CTR for pages with Featured Snippet: Energy
  36. 36. Double Impressions & CTR for pages with Featured Snippets:
  37. 37. From zero to 33% organic visibility on the enterprise blockchain vertical in a year
  38. 38. Findings, Observations & Guesses
  39. 39. Observations on Feature Snippets: ● Most of the pages have FS on this vertical also have the longest content in the top 10. ● Answer questions that address benefits or advantages. For example: What are the the benefits of Blockchain for [industry]? ● Once the first featured snippet for a page is triggered, many others for the same page are triggered in a short span of time. ● Generally, one page is ranking for several snippets at the same time.
  40. 40. We rank for snippets that address benefits or advantages:
  41. 41. Once the first FS for a page is triggered, many others for the same page are triggered in a short span of time.
  42. 42. One page ranking for several FS snippets at the same time:
  43. 43. Take away: Basic SEO Bitches get the basics right. ● Topical authority ● Content length ● Featured snippets optimisation
  44. 44. Thank you. I’m on Twitter but I don’t talk about SEO: @victoria_olsina
  45. 45. ENRICO CHIODINO Post-Aristosomething representation of reality, and websites linkedin.com/in/enricochiodino/
  46. 46. Post-Aristosomething representation of reality, and websites /in/enricochiodino/
  47. 47. SEO director @bluearrayseo /in/enricochiodino/
  48. 48. Mark Rothko Untitled (Red and Burgundy Over Blue) 1969 walking the thin blue line
  49. 49. René Magritte La Trahison des images 1929 defining the perceived
  50. 50. M. C. Escher Relativity 1953 information architecture
  51. 51. Morris Louis Claustral (detail) 1961 categorising
  52. 52. Edvard Munch The Apple Tree 1921 trunk, branch, and leaf
  53. 53. Raffaello Sanzio Scuola di Atene (detail) 1511 aristotelian splits
  54. 54. questioning the shape of reality Gilles Deleuze - Félix Guattari 1980
  55. 55. Yayoi Kusama Infinity-Nets (BBT) 2005 a net
  56. 56. Susan Rothenberg Red Bamboo 1991 the rhizome
  57. 57. the rhizome 1 and 2. principles of connection and heterogeneity: "...any point of a rhizome can be connected to any other, and must be"; 3. principle of multiplicity: it is only when the multiple is effectively treated as a substantive, "multiplicity", that it ceases to have any relation to the One; 4. principle of asignifying rupture: a rhizome may be broken, but it will start up again on one of its old lines, or on new lines; 5 and 6. principle of cartography and decalcomania: a rhizome is not amenable to any structural or generative model; it is a "map and not a tracing" A Thousand Plateaus, Gilles Deleuze and Félix Guattari, 1980
  58. 58. Woman in Thought Gabriele Münter 1917 the brain is a net
  59. 59. the machine is a net Obvious (collective) Edmond de Belamy 2018
  60. 60. thank you @bluearrayseo /in/enricochiodino/
  61. 61. DOM HODGSON “The Knowledge Panel” Game Show @TheHodge linkedin.com/in/domhodgson/
  62. 62. The KNOWLEDGE PANEL Hosted by Dom Hodgson
  63. 63. PATRICK LANGRIDGE Dealing with Rejection (From Google News) @patlangridge linkedin.com/in/patrick-langridge
  64. 64. Dealing With Rejection (from Google News) Patrick Langridge Screaming Frog @patlangridge
  65. 65. Dealing With Rejection (from Google News) – LondonSEOMeetup 67 @patlangridge
  66. 66. Dealing With Rejection (from Google News) – LondonSEOMeetup 68 @patlangridge
  67. 67. Dealing With Rejection (from Google News) – LondonSEOMeetup 69 @patlangridge
  68. 68. Dealing With Rejection (from Google News) – LondonSEOMeetup 70 @patlangridge
  69. 69. Dealing With Rejection (from Google News) – LondonSEOMeetup 71 @patlangridge
  70. 70. Dealing With Rejection (from Google News) – LondonSEOMeetup 72 @patlangridge
  71. 71. Dealing With Rejection (from Google News) – LondonSEOMeetup 73 @patlangridge
  72. 72. Dealing With Rejection (from Google News) – LondonSEOMeetup 74 @patlangridge
  73. 73. Dealing With Rejection (from Google News) – LondonSEOMeetup 75 @patlangridge
  74. 74. Dealing With Rejection (from Google News) – LondonSEOMeetup 76 @patlangridge
  75. 75. Dealing With Rejection (from Google News) – LondonSEOMeetup 77 @patlangridge
  76. 76. Dealing With Rejection (from Google News) – LondonSEOMeetup 78 @patlangridge
  77. 77. Dealing With Rejection (from Google News) – LondonSEOMeetup 79 @patlangridge
  78. 78. Dealing With Rejection (from Google News) – LondonSEOMeetup 80 @patlangridge
  79. 79. Dealing With Rejection (from Google News) – LondonSEOMeetup 81 @patlangridge
  80. 80. Dealing With Rejection (from Google News) – LondonSEOMeetup 82 @patlangridge September 2018
  81. 81. Dealing With Rejection (from Google News) – LondonSEOMeetup 83 @patlangridge September 2018
  82. 82. Dealing With Rejection (from Google News) – LondonSEOMeetup 84 @patlangridge
  83. 83. Dealing With Rejection (from Google News) – LondonSEOMeetup 85 @patlangridge
  84. 84. Dealing With Rejection (from Google News) – LondonSEOMeetup 86 @patlangridge
  85. 85. Dealing With Rejection (from Google News) – LondonSEOMeetup 87 @patlangridge 588 Words!
  86. 86. Dealing With Rejection (from Google News) – LondonSEOMeetup 88 @patlangridge
  87. 87. Dealing With Rejection (from Google News) – LondonSEOMeetup 89 @patlangridge
  88. 88. Dealing With Rejection (from Google News) – LondonSEOMeetup 90 @patlangridge
  89. 89. Dealing With Rejection (from Google News) – LondonSEOMeetup 91 @patlangridge @danielcartland @pagesauce
  90. 90. Dealing With Rejection (from Google News) – LondonSEOMeetup 92 @patlangridge
  91. 91. Dealing With Rejection (from Google News) – LondonSEOMeetup 93 @patlangridge • Create a separate Google News XML Sitemap for news articles published in the last 48 hours. • Utilise ‘News-Article’, ‘Author’ and ‘Date-Published’ structured data markup on news articles (was previously only ‘Article’). • Reconsider page layout and structure of news articles to distinguish them from non-news articles. • Unblock /news/author* and remove noindex in robots.txt. • Improve transparency of company and expertise of writers by improving Authors, About Us and Contact Us pages.
  92. 92. Dealing With Rejection (from Google News) – LondonSEOMeetup 94 @patlangridge • Create a separate Google News XML Sitemap for news articles published in the last 48 hours. • Utilise ‘News-Article’, ‘Author’ and ‘Date-Published’ structured data markup on news articles (was previously only ‘Article’). • Reconsider page layout and structure of news articles to distinguish them from non-news articles. • Unblock /news/author* and remove noindex in robots.txt. • Improve transparency of company and expertise of writers by improving Authors, About Us and Contact Us pages.
  93. 93. Dealing With Rejection (from Google News) – LondonSEOMeetup 95 @patlangridge • Create a separate Google News XML Sitemap for news articles published in the last 48 hours. • Utilise ‘News-Article’, ‘Author’ and ‘Date-Published’ structured data markup on news articles (was previously only ‘Article’). • Reconsider page layout and structure of news articles to distinguish them from non-news articles. • Unblock /news/author* and remove noindex in robots.txt. • Improve transparency of company and expertise of writers by improving Authors, About Us and Contact Us pages.
  94. 94. Dealing With Rejection (from Google News) – LondonSEOMeetup 96 @patlangridge • Create a separate Google News XML Sitemap for news articles published in the last 48 hours. • Utilise ‘News-Article’, ‘Author’ and ‘Date-Published’ structured data markup on news articles (was previously only ‘Article’). • Reconsider page layout and structure of news articles to distinguish them from non-news articles. • Unblock /news/author* and remove noindex in robots.txt. • Improve transparency of company and expertise of writers by improving Authors, About Us and Contact Us pages.
  95. 95. Dealing With Rejection (from Google News) – LondonSEOMeetup 97 @patlangridge • Create a separate Google News XML Sitemap for news articles published in the last 48 hours. • Utilise ‘News-Article’, ‘Author’ and ‘Date-Published’ structured data markup on news articles (was previously only ‘Article’). • Reconsider page layout and structure of news articles to distinguish them from non-news articles. • Unblock /news/author* and remove noindex in robots.txt. • Improve transparency of company and expertise of writers by improving Authors, About Us and Contact Us pages.
  96. 96. Dealing With Rejection (from Google News) – LondonSEOMeetup 98 @patlangridge
  97. 97. Dealing With Rejection (from Google News) – LondonSEOMeetup 99 @patlangridge Submitted – 15th November
  98. 98. Dealing With Rejection (from Google News) – LondonSEOMeetup 100 @patlangridge Submitted – 15th November
  99. 99. Dealing With Rejection (from Google News) – LondonSEOMeetup 101 @patlangridge Submitted – 15th November “After your inclusion request has been submitted, 'Inclusion request submitted' is displayed and your site is reviewed by the Google News team within the next 1–3 weeks. Website owners can check the Publisher Centre for updates on their inclusion requests.”
  100. 100. Dealing With Rejection (from Google News) – LondonSEOMeetup 102 @patlangridge Rejected – 3rd December “We’re concerned about accountability on your site. Users tell us they like to know who is writing the content they read, so they look for news sites with author biographies and clearly accessible contact information. Please improve this aspect of your site before re-applying for inclusion
  101. 101. Dealing With Rejection (from Google News) – LondonSEOMeetup 103 @patlangridge
  102. 102. Dealing With Rejection (from Google News) – LondonSEOMeetup 104 @patlangridge
  103. 103. Dealing With Rejection (from Google News) – LondonSEOMeetup 105 @patlangridge
  104. 104. Dealing With Rejection (from Google News) – LondonSEOMeetup 106 @patlangridge
  105. 105. Dealing With Rejection (from Google News) – LondonSEOMeetup 107 @patlangridge
  106. 106. Dealing With Rejection (from Google News) – LondonSEOMeetup 108 @patlangridge
  107. 107. Dealing With Rejection (from Google News) – LondonSEOMeetup 109 @patlangridge
  108. 108. Dealing With Rejection (from Google News) – LondonSEOMeetup 110 @patlangridge
  109. 109. Dealing With Rejection (from Google News) – LondonSEOMeetup 111 @patlangridge https://support.google.com/googlenews/forum/AAAAKvAM41IRGgJNUfkR0U/
  110. 110. Dealing With Rejection (from Google News) – LondonSEOMeetup 112 @patlangridge https://support.google.com/googlenews/forum/AAAAKvAM41IRGgJNUfkR0U/
  111. 111. Dealing With Rejection (from Google News) – LondonSEOMeetup 113 @patlangridge https://support.google.com/googlenews/forum/AAAAKvAM41IRGgJNUfkR0U/
  112. 112. Dealing With Rejection (from Google News) – LondonSEOMeetup 114 @patlangridge https://thesolesupplier.co.uk/news/25-festive-sneakers-you-can-cop-now-to-rock-around-the-christmas-tree/
  113. 113. Dealing With Rejection (from Google News) – LondonSEOMeetup 115 @patlangridge https://thesolesupplier.co.uk/news/25-festive-sneakers-you-can-cop-now-to-rock-around-the-christmas-tree/
  114. 114. Dealing With Rejection (from Google News) – LondonSEOMeetup 116 @patlangridge https://support.google.com/news/publisher-center/thread/11658082?hl=en
  115. 115. Dealing With Rejection (from Google News) – LondonSEOMeetup 117 @patlangridge https://support.google.com/news/publisher-center/thread/11658082?hl=en
  116. 116. Dealing With Rejection (from Google News) – LondonSEOMeetup 118 @patlangridge https://support.google.com/googlenews/forum/AAAAKvAM41IuH1XoONE9g4/
  117. 117. Dealing With Rejection (from Google News) – LondonSEOMeetup 119 @patlangridge https://support.google.com/googlenews/forum/AAAAKvAM41IuH1XoONE9g4/
  118. 118. Dealing With Rejection (from Google News) – LondonSEOMeetup 120 @patlangridge https://www.blog.google/outreach-initiatives/google-news-initiative/announcing-google-news-initiat ive/
  119. 119. Dealing With Rejection (from Google News) – LondonSEOMeetup 121 @patlangridge People come to Google looking for information they can trust, and that information often comes from the reporting of journalists and news organizations around the world. After all, our mission to build a more informed world is inherently tied to the reporting of journalists and news organizations. The GNI will build on these efforts and deepen our commitment to a news industry facing dramatic shifts in how journalism is created, consumed, and paid for. Over the past few years, we’ve worked with publishers to elevate accurate, quality content and stem the flow of misinformation and disinformation. The commitments we’re making through the Google News Initiative demonstrate that news and quality journalism is a top priority for Google.
  120. 120. Dealing With Rejection (from Google News) – LondonSEOMeetup 122 @patlangridge 588 Words!
  121. 121. Dealing With Rejection (from Google News) – LondonSEOMeetup 123 @patlangridge Rejected – 3rd December “We’re concerned about accountability on your site. Users tell us they like to know who is writing the content they read, so they look for news sites with author biographies and clearly accessible contact information. Please improve this aspect of your site before re-applying for inclusion
  122. 122. Dealing With Rejection (from Google News) – LondonSEOMeetup 124 @patlangridge • Improve author bios further – education, qualifications, writing experience, portfolio, contact details, headshots, social media profiles. • Add author bios to each article, with job title, contact details, and link to full author page. • Consistency between AMP and non-AMP versions of pages. • Add an editorial policy outlining editorial principles, process and credentials. • Improve contact information – inconsistent address and phone number information (office address, registered address, shared WeWork address). • Review newsworthiness of content. • Migrate all genuine news content to a /news/ subfolder. Old /article/ content to revert to ‘Article’ structured data. • Produce more original content – original investigations, fresh news, new quotes, breaking stories.
  123. 123. Dealing With Rejection (from Google News) – LondonSEOMeetup 125 @patlangridge • Improve author bios further – education, qualifications, writing experience, portfolio, contact details, headshots, social media profiles. • Add author bios to each article, with job title, contact details, and link to full author page. • Consistency between AMP and non-AMP versions of pages. • Add an editorial policy outlining editorial principles, process and credentials. • Improve contact information – inconsistent address and phone number information (office address, registered address, shared WeWork address). • Review newsworthiness of content. • Migrate all genuine news content to a /news/ subfolder. Old /article/ content to revert to ‘Article’ structured data. • Produce more original content – original investigations, fresh news, new quotes, breaking stories.
  124. 124. Dealing With Rejection (from Google News) – LondonSEOMeetup 126 @patlangridge • Improve author bios further – education, qualifications, writing experience, portfolio, contact details, headshots, social media profiles. • Add author bios to each article, with job title, contact details, and link to full author page. • Consistency between AMP and non-AMP versions of pages. • Add an editorial policy outlining editorial principles, process and credentials. • Improve contact information – inconsistent address and phone number information (office address, registered address, shared WeWork address). • Review newsworthiness of content. • Migrate all genuine news content to a /news/ subfolder. Old /article/ content to revert to ‘Article’ structured data. • Produce more original content – original investigations, fresh news, new quotes, breaking stories.
  125. 125. Dealing With Rejection (from Google News) – LondonSEOMeetup 127 @patlangridge • Improve author bios further – education, qualifications, writing experience, portfolio, contact details, headshots, social media profiles. • Add author bios to each article, with job title, contact details, and link to full author page. • Consistency between AMP and non-AMP versions of pages. • Add an editorial policy outlining editorial principles, process and credentials. • Improve contact information – inconsistent address and phone number information (office address, registered address, shared WeWork address). • Review newsworthiness of content. • Migrate all genuine news content to a /news/ subfolder. Old /article/ content to revert to ‘Article’ structured data. • Produce more original content – original investigations, fresh news, new quotes, breaking stories.
  126. 126. Dealing With Rejection (from Google News) – LondonSEOMeetup 128 @patlangridge • Improve author bios further – education, qualifications, writing experience, portfolio, contact details, headshots, social media profiles. • Add author bios to each article, with job title, contact details, and link to full author page. • Consistency between AMP and non-AMP versions of pages. • Add an editorial policy outlining editorial principles, process and credentials. • Improve contact information – inconsistent address and phone number information (office address, registered address, shared WeWork address). • Review newsworthiness of content. • Migrate all genuine news content to a /news/ subfolder. Old /article/ content to revert to ‘Article’ structured data. • Produce more original content – original investigations, fresh news, new quotes, breaking stories.
  127. 127. Dealing With Rejection (from Google News) – LondonSEOMeetup 129 @patlangridge • Improve author bios further – education, qualifications, writing experience, portfolio, contact details, headshots, social media profiles. • Add author bios to each article, with job title, contact details, and link to full author page. • Consistency between AMP and non-AMP versions of pages. • Add an editorial policy outlining editorial principles, process and credentials. • Improve contact information – inconsistent address and phone number information (office address, registered address, shared WeWork address). • Review newsworthiness of content. • Migrate all genuine news content to a /news/ subfolder. Old /article/ content to revert to ‘Article’ structured data. • Produce more original content – original investigations, fresh news, new quotes, breaking stories.
  128. 128. Dealing With Rejection (from Google News) – LondonSEOMeetup 130 @patlangridge • Improve author bios further – education, qualifications, writing experience, portfolio, contact details, headshots, social media profiles. • Add author bios to each article, with job title, contact details, and link to full author page. • Consistency between AMP and non-AMP versions of pages. • Add an editorial policy outlining editorial principles, process and credentials. • Improve contact information – inconsistent address and phone number information (office address, registered address, shared WeWork address). • Review newsworthiness of content. • Migrate all genuine news content to a /news/ subfolder. Old /article/ content to revert to ‘Article’ structured data. • Produce more original content – original investigations, fresh news, new quotes, breaking stories.
  129. 129. Dealing With Rejection (from Google News) – LondonSEOMeetup 131 @patlangridge • Improve author bios further – education, qualifications, writing experience, portfolio, contact details, headshots, social media profiles. • Add author bios to each article, with job title, contact details, and link to full author page. • Consistency between AMP and non-AMP versions of pages. • Add an editorial policy outlining editorial principles, process and credentials. • Improve contact information – inconsistent address and phone number information (office address, registered address, shared WeWork address). • Review newsworthiness of content. • Migrate all genuine news content to a /news/ subfolder. Old /article/ content to revert to ‘Article’ structured data. • Produce more original content – original investigations, fresh news, new quotes, breaking stories.
  130. 130. Dealing With Rejection (from Google News) – LondonSEOMeetup 132 @patlangridge
  131. 131. Dealing With Rejection (from Google News) – LondonSEOMeetup 133 @patlangridge
  132. 132. Dealing With Rejection (from Google News) – LondonSEOMeetup 134 @patlangridge
  133. 133. Dealing With Rejection (from Google News) – LondonSEOMeetup 135 @patlangridge
  134. 134. Dealing With Rejection (from Google News) – LondonSEOMeetup 136 @patlangridge 18th March 2019
  135. 135. Dealing With Rejection (from Google News) – LondonSEOMeetup 137 @patlangridge
  136. 136. Dealing With Rejection (from Google News) – LondonSEOMeetup 138 @patlangridge 3rd April 2019
  137. 137. Dealing With Rejection (from Google News) – LondonSEOMeetup 139 @patlangridge 3rd April 2019
  138. 138. Dealing With Rejection (from Google News) – LondonSEOMeetup 140 @patlangridge “Google have given exactly the same reason as last time around, which I find very surprising given how much we’ve improved the level of accountability and transparency. It’s now very clear who is writing the news content, and the author bios are much improved with direct contact information too. I can’t understand how the site has failed on these measures.” “The rejection leads me to believe that there is a deeper underlying reason, perhaps that Google simply doesn’t see the Sole Supplier as a ‘proper’ news site? It’s hard to say at this point. For instance, if the homepage was more focused on news (than release dates/popular styles), would this make a difference? Again, very hard to say, but it feels as though the improvements have gone above and beyond what is required in accountability, so perhaps something else is at play.”
  139. 139. Dealing With Rejection (from Google News) – LondonSEOMeetup 141 @patlangridge https://support.google.com/news/publisher-center/thread/1403153?hl=en
  140. 140. Dealing With Rejection (from Google News) – LondonSEOMeetup 142 @patlangridge https://support.google.com/news/publisher-center/thread/1403153?hl=en
  141. 141. Dealing With Rejection (from Google News) – LondonSEOMeetup 143 @patlangridge https://support.google.com/news/publisher-center/thread/1403153?hl=en
  142. 142. Dealing With Rejection (from Google News) – LondonSEOMeetup 144 @patlangridge https://support.google.com/news/publisher-center/thread/1403153?hl=en
  143. 143. Dealing With Rejection (from Google News) – LondonSEOMeetup 145 @patlangridge https://support.google.com/news/publisher-center/thread/2711335?hl=en
  144. 144. Dealing With Rejection (from Google News) – LondonSEOMeetup 146 @patlangridge https://support.google.com/news/publisher-center/thread/1242595?hl=en
  145. 145. Dealing With Rejection (from Google News) – LondonSEOMeetup 147 @patlangridge https://support.google.com/news/publisher-center/thread/3571176?hl=en
  146. 146. Dealing With Rejection (from Google News) – LondonSEOMeetup 148 @patlangridge https://support.google.com/news/publisher-center/thread/3571176?hl=en
  147. 147. Dealing With Rejection (from Google News) – LondonSEOMeetup 149 @patlangridge https://support.google.com/news/publisher-center/thread/3571176?hl=en
  148. 148. Dealing With Rejection (from Google News) – LondonSEOMeetup 150 @patlangridge https://support.google.com/news/publisher-center/thread/3571176?hl=en
  149. 149. Dealing With Rejection (from Google News) – LondonSEOMeetup 151 @patlangridge https://support.google.com/news/publisher-center/thread/3571176?hl=en
  150. 150. Dealing With Rejection (from Google News) – LondonSEOMeetup 152 @patlangridge https://support.google.com/news/publisher-center/thread/3571176?hl=en
  151. 151. Dealing With Rejection (from Google News) – LondonSEOMeetup 153 @patlangridge https://support.google.com/news/publisher-center/thread/3571176?hl=en
  152. 152. Dealing With Rejection (from Google News) – LondonSEOMeetup 154 @patlangridge https://support.google.com/news/publisher-center/thread/3571176?hl=en
  153. 153. Dealing With Rejection (from Google News) – LondonSEOMeetup 155 @patlangridge
  154. 154. Dealing With Rejection (from Google News) – LondonSEOMeetup 156 @patlangridge
  155. 155. Dealing With Rejection (from Google News) – LondonSEOMeetup 157 @patlangridge
  156. 156. Dealing With Rejection (from Google News) – LondonSEOMeetup 158 @patlangridge
  157. 157. Dealing With Rejection (from Google News) – LondonSEOMeetup 159 @patlangridge 1) The rejection I reported was premature and was actually the rejection we got last time round (as the reason given was the same). The review was still ‘pending’, but I suppose it’s possible that the site was still being reviewed and the ‘rejection’ was simply the old rejection. 2) There is some sort of secondary review as part of the process, where an original review get re-reviewed or sense checked. There is some sort of initial quality control review, followed by a series of manual reviews where 80% of the reviewers need to agree for a site to be included. 3) The thread left in the help forum was seen by a reviewer who gave the site a second look, and reversed the decision. Even though we know reviewers use the forum and sometimes leave comments, I would say this explanation is unlikely. What happened?
  158. 158. Dealing With Rejection (from Google News) – LondonSEOMeetup 160 @patlangridge 1) The rejection I reported was premature and was actually the rejection we got last time round (as the reason given was the same). The review was still ‘pending’, but I suppose it’s possible that the site was still being reviewed and the ‘rejection’ was simply the old rejection. 2) There is some sort of secondary review as part of the process, where an original review get re-reviewed or sense checked. There is some sort of initial quality control review, followed by a series of manual reviews where 80% of the reviewers need to agree for a site to be included. 3) The thread left in the help forum was seen by a reviewer who gave the site a second look, and reversed the decision. Even though we know reviewers use the forum and sometimes leave comments, I would say this explanation is unlikely. What happened?
  159. 159. Dealing With Rejection (from Google News) – LondonSEOMeetup 161 @patlangridge 1) The rejection I reported was premature and was actually the rejection we got last time round (as the reason given was the same). The review was still ‘pending’, but I suppose it’s possible that the site was still being reviewed and the ‘rejection’ was simply the old rejection. 2) There is some sort of secondary review as part of the process, where an original review get re-reviewed or sense checked. There is some sort of initial quality control review, followed by a series of manual reviews where 80% of the reviewers need to agree for a site to be included. 3) The thread left in the help forum was seen by a reviewer who gave the site a second look, and reversed the decision. Even though we know reviewers use the forum and sometimes leave comments, I would say this explanation is unlikely. What happened?
  160. 160. Dealing With Rejection (from Google News) – LondonSEOMeetup 162 @patlangridge https://www.businessinsider.com/inside-the-google-news-team-2017-2?r=US&IR=T
  161. 161. Dealing With Rejection (from Google News) – LondonSEOMeetup 163 @patlangridge 1) The rejection I reported was premature and was actually the rejection we got last time round (as the reason given was the same). The review was still ‘pending’, but I suppose it’s possible that the site was still being reviewed and the ‘rejection’ was simply the old rejection. 2) There is some sort of secondary review as part of the process, where an original review get re-reviewed or sense checked. There is some sort of initial quality control review, followed by a series of manual reviews where 80% of the reviewers need to agree for a site to be included. 3) The thread left in the help forum was seen by a reviewer who gave the site a second look, and reversed the decision. Even though we know reviewers use the forum and sometimes leave comments, I would say this explanation is unlikely. What happened?
  162. 162. Dealing With Rejection (from Google News) – LondonSEOMeetup 164 @patlangridge 1) The rejection I reported was premature and was actually the rejection we got last time round (as the reason given was the same). The review was still ‘pending’, but I suppose it’s possible that the site was still being reviewed and the ‘rejection’ was simply the old rejection. 2) There is some sort of secondary review as part of the process, where an original review get re-reviewed or sense checked. There is some sort of initial quality control review, followed by a series of manual reviews where 80% of the reviewers need to agree for a site to be included. 3) The thread left in the help forum was seen by a reviewer who gave the site a second look, and reversed the decision. Even though we know reviewers use the forum and sometimes leave comments, I would say this explanation is unlikely. What happened?
  163. 163. Dealing With Rejection (from Google News) – LondonSEOMeetup 165 @patlangridge 1) Use the review guidelines as guidelines, don’t take them as gospel or as the ONLY boxes you need to tick to be accepted into Google News. 2) Go above and beyond the guidelines and any other recommendations you see on the web – don’t do the bare minimum, or you risk rejection and a 6 week wait to resubmit. 3) Apply the Google Search Quality Guidelines to your news content, as expertise, authoritativeness and, trustworthiness are clearly important factors in Google News. 4) News originality is key. Be a news publisher not an aggregator. 5) Don’t be afraid to use the Google help forums and leave your own comments. You never know who might read them ☺ Learnings
  164. 164. Dealing With Rejection (from Google News) – LondonSEOMeetup 166 @patlangridge 1) Use the review guidelines as guidelines, don’t take them as gospel or as the ONLY boxes you need to tick to be accepted into Google News. 2) Go above and beyond the guidelines and any other recommendations you see on the web – don’t do the bare minimum, or you risk rejection and a 6 week wait to resubmit. 3) Apply the Google Search Quality Guidelines to your news content, as expertise, authoritativeness and, trustworthiness are clearly important factors in Google News. 4) News originality is key. Be a news publisher not an aggregator. 5) Don’t be afraid to use the Google help forums and leave your own comments. You never know who might read them ☺ Learnings
  165. 165. Dealing With Rejection (from Google News) – LondonSEOMeetup 167 @patlangridge 1) Use the review guidelines as guidelines, don’t take them as gospel or as the ONLY boxes you need to tick to be accepted into Google News. 2) Go above and beyond the guidelines and any other recommendations you see on the web – don’t do the bare minimum, or you risk rejection and a 6 week wait to resubmit. 3) Apply the Google Search Quality Guidelines to your news content, as expertise, authoritativeness and, trustworthiness are clearly important factors in Google News. 4) News originality is key. Be a news publisher not an aggregator. 5) Don’t be afraid to use the Google help forums and leave your own comments. You never know who might read them ☺ Learnings
  166. 166. Dealing With Rejection (from Google News) – LondonSEOMeetup 168 @patlangridge 1) Use the review guidelines as guidelines, don’t take them as gospel or as the ONLY boxes you need to tick to be accepted into Google News. 2) Go above and beyond the guidelines and any other recommendations you see on the web – don’t do the bare minimum, or you risk rejection and a 6 week wait to resubmit. 3) Apply the Google Search Quality Guidelines to your news content, as expertise, authoritativeness and, trustworthiness are clearly important factors in Google News. 4) News originality is key. Be a news publisher not an aggregator. 5) Don’t be afraid to use the Google help forums and leave your own comments. You never know who might read them ☺ Learnings
  167. 167. Dealing With Rejection (from Google News) – LondonSEOMeetup 169 @patlangridge 1) Use the review guidelines as guidelines, don’t take them as gospel or as the ONLY boxes you need to tick to be accepted into Google News. 2) Go above and beyond the guidelines and any other recommendations you see on the web – don’t do the bare minimum, or you risk rejection and a 6 week wait to resubmit. 3) Apply the Google Search Quality Guidelines to your news content, as expertise, authoritativeness and, trustworthiness are clearly important factors in Google News. 4) News originality is key. Be a news publisher not an aggregator. 5) Don’t be afraid to use the Google help forums and leave your own comments. You never know who might read them ☺ Learnings
  168. 168. Dealing With Rejection (from Google News) – LondonSEOMeetup 170 @patlangridge 1) Use the review guidelines as guidelines, don’t take them as gospel or as the ONLY boxes you need to tick to be accepted into Google News. 2) Go above and beyond the guidelines and any other recommendations you see on the web – don’t do the bare minimum, or you risk rejection and a 6 week wait to resubmit. 3) Apply the Google Search Quality Guidelines to your news content, as expertise, authoritativeness and, trustworthiness are clearly important factors in Google News. 4) News originality is key. Be a news publisher not an aggregator. 5) Don’t be afraid to use the Google help forums and leave your own comments. You never know who might read them ☺ Learnings
  169. 169. Thanks! Patrick Langridge Head of SEO – Screaming Frog @patlangridge patrick.langridge@screamingfrog.co.uk @patlangridge
  170. 170. @LondonSEOMeetup LondonSEOMeetup.comwww.

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