Facebook Changes - Critical Updates for Businesses Using Facebook


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Here is my Greater Austin Hispanic Chamber of Commerce (GAHCC) presentation as the April 2011 Tuesday Tech Talk. This presentation covers 10 important changes that impacts all businesses using Facebook for business. Enjoy,
Elizabeth Quintanilla
Marketing Gunslinger

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Facebook Changes - Critical Updates for Businesses Using Facebook

  1. 1. Is Your Business Aware of the latest changes in Facebook?<br />Facebook UpdatesApril 2011 – Tuesday Tech Talk<br />
  2. 2. Significant Changes ..<br />
  3. 3. Number 1: Backup Your Personal Info! <br />
  4. 4. What is not in the Backup<br />Facebook works hard to make sure spammers don’t get your info …<br />Contact info of friends (Make sure you back up your contacts!)<br />List of installed applications or any content from those apps<br />List of Pages a user is an admin, or any content from those Pages<br />Groups content such as <br />Facebook Questions data: user’s asked or answered questions<br />
  5. 5. Number 2: Can Convert a Personal Profile to Fan Page – but BEWARE!!<br />How to Know if You Have a Business Page or a Personal Profile? <br />The number #1 way you can tell if your page is a personal profile and not an official business page is if you can send and accept friend requests. Only personal profiles are enabled to send and receive friend requests.<br />Business pages can only have “likes”.<br />
  6. 6. Personal Profile vs Business Page<br />
  7. 7. Why this is important …<br />Facebook works hard to make sure people are obeying their rules …<br />Maintaining the business page as a personal profile is a violation of Facebook’s Statement of Rights and Responsibility<br />Do you want to loose your friends and contacts by having the wrong type of page. <br />After conversion, Friends will become Likes.<br />Will loose photo albums and profile info after converting ..<br />Business account will be sole admin until you assign someone new<br />
  8. 8. Types of Facebook Profiles …<br />
  9. 9. Pay Attention to Facebook …<br />
  10. 10. Number 3: On Facebook as a Fan Page <br />Interact on Facebook as a Fan Page instead of yourself:<br />Choose to receive notifications about fan activity <br />Like and comment on other Pages as your Page <br />Get News Feed where you can engage with the latest & important news from other Pages you like.<br />
  11. 11. Personal vs Business Fan Page<br />
  12. 12. Number 4: Fans can choose …. Be interesting<br />
  13. 13. Number 5: You Own Your Website!<br />Build Fans From <br />Your own Website<br />Search engines are<br />using Likes as<br />ranking criteria.<br />
  14. 14. Number 6: iFrames for Facebook Pages<br />Use iFrames to create custom feel and looks…<br />
  15. 15. Also can imbed Google Juice Code!<br />Custom Content resides on page owner’s server and now track activity with Google Analytics !<br />
  16. 16. Number 7: Email Notifications via Fans<br />
  17. 17. Number 8: Comments Not Just on the Business Fan Pages ….<br />
  18. 18. Comments are now shared across Facebook and the web …<br />
  19. 19.
  20. 20. Number 9: Page Category <br />Lots of options …<br />
  21. 21.
  22. 22. Number 10: Facebook Places ..<br />
  23. 23. Are you using location promotions?<br />
  24. 24. If you have additional questions …<br /> Finally, you should review the new Facebook policies. While many applications like Flash will now function better on your Page, Facebook’s restrictions require you to limit their functionality until a user interacts with it. As always, should you have any concerns about these changes, please do not hesitate to contact me:<br />Elizabeth Quintanilla, Marketing Detective at: elizabeth.quintanilla@gmail.com<br />