Blog Matrix Calendar and Social Media Strategy

1. Effective Blog Calendar by Elaine Puma
Reaching the Right People
Blog recommendations for the Northwestern Technology
Blog Title
“The People Behind the Buzz”
Blog Purpose
This blog is to be used to align with the business objectives of
increasing brand awareness and positively influence brand perception as we
work to integrate business content while building business relationships for
Northwestern Technology.
Author(s)
We wish to include CEO, CFO, VP of HR, I.T., Marketing, Business
Development and all subject-matter-experts in the company.
Voice and Tone
We wish to keep this blog informative, humorous, entertaining and
knowledgeable.
Target Audience
Business associates, vendors, shareholders, current clients, and any
technology oriented business traffic are welcomed to engage.

2. Editorial Calendar for “The People Behind the Buzz” Blog
Monday Tuesday Wednesday Thursday Friday
Week 1 Open for
Business
Author: CEO
of
Northwestern
Technology,
Kevin M.
I.T. People
Just like you
and me.
Author:
Director of
I.T. ,Bill W.
SFW – Safe
for Work
Creating
positive
awareness
starts with
you.
Director of
HR, Kyle S.
Cookie
Monster
Establishing
best
practices
within a
virtual
environment.
By Business
Developer,
Cameron G.
Charting New
Territory
Author: Any
management,
staff, and
employees of
Northwestern
Technology.
Suggested
Articles
Welcome
note and
personal
invitation to
join
Northwestern
Technology
online
presence
from the
CEO
Introducing the
I.T. team.
“Friend or Foe”
Who are they,
what do they
do and why
they are
misunderstood.
The ROI of
positive
mindset
shows
throughout
our work
ethic and
productivity.
How you’re
doing it
RIGHT, and
wrong. 5
steps to
success with
online tools.
“Show and Tell”
Does anyone
have any new
ideas they’d
like to share?
Week 2 Open for
Business
I.T. People SFW – Safe
for Work
Cookie
Monster
Charting New
Territory
Suggested
Articles
Asking a
business poll
and follow up
article: “Is
the neon
sign still
bringing
them in the
way it used
to?”
“Who designs
theses things”
Informative
article by I.T.
developer;
Russell B.
“DO try this
at work”.
Step by step
actions
employees
can stay
motivated
and happy.
By HR mgr.
Sherry M.
How to deal
with
naysayers
and negative
feedback,
and why it
lasts a
lifetime.
Article from
B2B
Manager,
Steve B.
Asking question
to open public:
How did you
rebuild a better
wheel this
week to make
your job easier
or life better.