Designing an Energy Drink Ad for Males 18-25

Design for
Advertising
Developing, producing and evaluating
By Emma Taylor

Copy/Script development
I am going to choose to create an energy drink that will be aimed at a male audience aged 18-25. I will be aiming the
product at a British market, as this is what I am most familiar with, as well as aiming at the C2DE market because I want
to create something that will easily produced as well as being easily affordable to consumers.
I have three ideas that I would like to work with, although they are quite similar so I think this will make it easier to
decide a final idea once I test out a few different styles, colour scheme and font. Each of these products would come in a
can, so would follow the typical stereotype of an energy drink so is easily recognisable.
1.
My first idea is that the name of the product will be called ‘Dark Horse’. I would like the colour scheme to be mainly black,
blues and purples are this will link in well with the name of the product and are the sort of colours that would also attract
the male audience. The colour black connotes power, which would be ideal for this as the drink is supposed to give you
energy and power, which is why it’s a colour possibility. I would like to have a font that will draw you to it, so it will very
large and bold. I would like to link it with the product so I would like to have some jagged or rough edges, as this would
make the product individual as current products have a clear font. I currently don’t have a slogan but I think that when it
comes to designing the product, it will help me to come up with a good slogan that will appeal to my target audience. If I
choose to go with this idea, I would have an image of a horse, but it will drawn in a gaudy way, otherwise I think it would
look too feminine for the audience I am aiming at. If this design works out well, I am hoping to incorporate the horse
image into the title by replacing the R in horse to the horses’ head as I think this would look very effective. I would
definitely want to produce a number of flavours as I think this would expend the market. I am hoping to produce original,
berry flavour and maybe an orange flavour. I like the name ‘Dark Horse’ because it sounds mysterious, which I think
would be popular with my audience. I would also consider a horse to be a powerful animal, which I have discovered is
what most energy drinks are named after, so it would be a good idea to name my product after something like that. I
have come up with a possible slogan for this drink. ‘Don’t be left in the dark.’ I think this would be a good slogan because
it would link in with the title of ‘Dark Horse’, it would also indicate that if you were to have a drink of this, you wouldn’t
be left in the dark of being low, so it would perk you up and give you lots of energy.
2.
My second idea would be a product called Resurrection. I think this is a good name because it links in with the energy
drink theme because the word resurrection means bringing you back to life, i.e. Your energy. I have an idea on what I
would produce for the advert for this product. It would involve a sports person attempting a trick and failing because
their energy is low and feel drained, but then they have a drink of Resurrection, they liven up and try the trick again which
they do perfectly. It will show how the drink will give you energy and bring you back up so you can perform at your best.

Copy/Script development
The colour scheme for this product will probably include some reds and oranges and well a bit of black so it links in with
the title of the drink. The colour orange is ideal because it connotes energy, which is what I want the product to do. The
title would be a simple font but with some detail as I want it to be easy to read; as for the imagery I’m not sure I want to
include on the packaging so this will take some thinking. The title of the drink would be located at the top half of the can
as this is the part that your eye would be drawn to first. I think it would look better is it was all in capital letters so it
stands out even more and shows its importance. This would also be good in a number of flavours, and I would change the
colour scheme slightly according to what flavour the drink will be. I think that the name speaks for itself as I think it gives
an obvious reaction to what type of drink it is without thinking about it too much. ‘Bringing you back to life’ is a
possibility for my slogan as it links with my title as well as suggesting what the product does.
3.
My third option would be a drink called Black Widow. This is my favourite idea as I think that the other two are weaker
competitors and would be less popular than this one. This would also be aimed at the 18-25 age group, because I think
that although there are a lot of drinks out there already, this is the age group that is more likely to drink energy drinks.
With this drink, I might include an image of a spider and this could result in a good branding technique, as I won’t have to
include the title in words, just the image would show you what the product is called. Males are also more likely to buy a
product with an image of a spider on it rather than one with a cat or a rabbit as they are seen as feminine animals. The
colour scheme on this would include black and reds as these are the colours of a black widow spider so it would be nice
to incorporate the into the drink so it would all flow together nicely. The colour red is seen as a dominant colour and also
to connote energy along with the colour orange so it would indicate to the customers that they would be getting energy
when they drink this.

Font/Colour Scheme development
These are some font possibilities for the name
of my energy drink. I got these fonts from
Dafont.com as this website has a wide range
of fonts which is ideal for this kind of project.
They all came from the ‘distorted’ category as
this was the look I was wanting to achieve
with my font. I chose my favourite idea to
work with as it would be easier to find the
font I want because as it may work for one
one, it may not for the other. I wanted to go
with the distorted look as I think that this will
look really effective with the type of drink I
want to produce. I also wanted sharp edges
because it looks like it should belong on the
side of an energy drink as the spikes give you
the feeling of rising, increasing, which links in
to your energy as the drink will lift you up. I
asked a few of my peers for feedback on
which font they liked best after explaining my
idea to them and the first font won overall. I
also enjoy this font the most so I think it was
a good idea to go with this font. The fifth font
is my least favourite font because I don’t think
it would go well with my idea. It also is
difficult to read which wouldn’t appeal much
to customers who are wanting to buy an
energy drink.

These are the type of colours I
would want to use in my can
design. By putting my chosen
font onto the background
colour, it helps me determine
which color looks best.
Black
Widow
Black
Widow
Black
Widow
Black
Widow
Black
Widow
Ingredients
Ingredients
Ingredients
These are examples of the type of font I would use to
write all of the information, ingredients and calorie
intake. It would be better in a font like this because it’s
simple and easy to read when in a smaller size. It would
be written in black as this is the typical colour for
ingredients and information to be wrote in. I prefer the
top and middle font and I think they are easy to read
then the bottom font and they are also more casual.

After looking at all of the font choices, I decided
that this font was the best for my product as it’s
clear and easy to read, but it has a bit of edge to
it which will look really effective on the can. I
previously tested them out on dark background
but I also wanted to see how the text would
look in different colours. I tested out the same
colours I used for the background as I wanted to
keep them in the dark spectrum.
I think that the blue doesn’t look right with the
font because it’s too bright for my idea, nor does
the purple. As I am producing a drink aimed at
the male market, I think that purple is more of a
feminine colour and I don’t think it’ll be very
popular in this colour. My favourite colours are
the black and red fonts because I think they fit
the font and name well. The black colour also
links in with the name as it has the word ‘black’
in it. I might incorporate the two colours
together to give it an edge as I think that they
will work well together and contrast well. I do
like the white writing on a black background as
it stands out very well so I would also consider
using this colour if my background colour on the
can is dark.

I decided to try out my chosen font and colours in different sizes to see if it would still be readable if
put into a smaller size depending where I decide to place it on the can. I have chosen various sizes
and I think that they are both very readable even at the smaller size. I do think that the black font
stands out more than the red font, although the white font looks very effective and even in the
smallest font, is still very readable on the black background. The name of my drink is definitely going
to be in a large font because I want your eye to be drawn to it and the bigger the better in this case. I
need to use black in it somewhere so it will all link together.

Product packaging development
This is my first design idea. I decided
to create a template as this would
help me to work out where all the
elements would go and would make
it easier for me. There is a lot of
black on this but it links in with the
name of the drink so I think I should
incorporate the colour into it
somehow. I have made spaces for
the front, back and ingredients list
so I can arrange everything to the
right sizes. At this point it looks very
blank because there is a lot of space
to fill up and it doesn’t really flow
together which wouldn’t make
someone pick it up and drink it. I
think that on this design, the text is
far too small as it needs to stand
out and grab your attention which it
won’t at this size.
Ingredients
I want to incorporate the spider web as it adds to the design and makes it more interesting than if there was just a spider on
it; it also ties the whole drink together from the title and images. I do think that there needs to be more colour in the design
as the black and white is quite boring, so I would like to add some red into it because I think it would go well with the
design as well as making the can look more interesting and draw you to it more. There is nothing to suggest what flavour it
is, so I might want to show that to the consumers, it would go into the blank space, possibly underneath the name so you
see it straight away.

This is my second design idea. I
prefer this one to the first design
because there is a lot more going on
so it looks more exciting on the eye.
I like how the red colour stands out
well because it suggests that it’s the
original flavour as I will be
producing different flavours and
changing the red colour accordingly.
This will be good because it will get
you interested to try the different
flavours on offer. I felt like I needed
to fill in the blank space that was
left on the can, so I made the text a
lot bigger so you can clearly read it
when it is on an shelf, I also added
the red accents to tie everything
together. The image in the ‘O’ is a
copy of the design on the spider
because that is what they look like
and I think it flows together well.
The spiders web is carefully placed behind the beginning of the title and as the spider is hanging off the ‘W’ in widow, it looks
like the spider has come from the web, crawled across the lettering and hung itself from the letters, which I think looks very
effective. I would want to create different design for the different flavours I would want. I think that I would change the red
accents to a colour that would be linked in with the flavour I would choose, so it would look more effective.

The third design was a tester because I
wanted to try my title in a different
form. As my previous designs involved
the title being across the top of the can,
I wanted to try it down the side to see if
it would look as effective. From his you
can see that it doesn’t look very good
because it looks like all the letters have
been squashed together so it makes it
harder to read. There is also a lot of
blank space which would be difficult to
fill even if I were to make the lettering
larger. I wanted to introduce some red
accents into this one, like I have with
my other designs, although this one
doesn’t look very good because it
doesn’t flow and looks like it has been
put there without any thought to detail.
With the web, I wanted to do something different and pair it with the spider, rather than as two separate images; it does
work, but I think that I would have to change the placement of everything to make it work better. Comparing all three of my
designs, I like this one the least because it looks very unprofessional as the lettering are too close together and the details
don’t flow together as well as my previous designs. I also haven't included my slogan in this one because I wouldn’t know
where it would fit in if the design was to be like this. I definitely prefer my title going across my can.

Storyboard development
Use this space to document your storyboard development.
There should be lots of variety here. The more options you look at now,
the better your final piece of work.

Task 6: Advert Development
I decided to go for a simple yet effective advert because I think it
would look better for my theme. After looking through similar can
adverts, I really loved the concept of the coloured smoke, paint or
juice so I wanted to incorporate one of these things into my
advert. As this is just a draft of what I want, I placed a plain can
where I would want my final product to be so I can place
everything around it. I like how the smoke is appearing from the
bottom of the can and I think that this looks really effective. I
wanted to have something that would look similar to the Monster
advert as it’s really bright so it stands out, but is simple yet
effective. I wanted to put the name of the can very large so it is
very noticeable when the advert is in a newspaper, magazine or
on a billboard. The white definitely stands out very well because
of the black background and I like how it’s at the side of the
advert because it fills in more space. I think that if I were to put
the title at the top centre of the advert, I would have to reduce
the size of the can significantly, but it would be too small, so I
think that with the size it is at, is perfect. The only problem with
the title is that the red K doesn’t stand out very well because of
the background, so I would have to change this
when it comes to creating the
final product.

I then proceeded to insert my slogan, as this is vital when
producing an advert. I wanted a font that would stand out, but
with a bit of edge to it so I also put it in a white font because I
know that it would stand out, as well as linking with the title
too. I think that I have a catchy slogan and think it will go down
well with the consumers because it goes with the product
because black widow spiders bite; it works very well.
Not many products use QR codes much anymore but I wanted
to include one in my advert because I think that it helps
connect the audience to the product, because they can choose
to find out about the product which will give them the
possibility to be close with the product. This also goes for the
link in the bottom corner as it is a link to a Facebook page which
will get customers to view the page which will have various
promotional pictures and videos which will get people more
interested in the product and what it has to offer. The added
spider in the last image is an added bonus because it is detail
that will also be on the final can design, so I thought it would
also look good on the advert because it will all flow together. I
decided to put a white border around the spider because
otherwise you wouldn’t be able to see it because it’s the same
colour as the background. It also fills up the blank space which
makes it more appealing on the eye to the audience.

This is the last image in my draft of my advert. I decided to add a small red border at the bottom of the advert as
this would draw your eye to the detail at the bottom, it also highlights the Facebook and Twitter links which is
important to get across to an audience. I didn’t want it to be big and bright, because otherwise it would attract
your eye away from the actual product, so I made it blend in with the black background so it would look more
natural and very effective than if there was just a red band at the bottom of the page; it would look very
unprofessional.

I decided to try out a completely different advert design as I wanted to
test it out to see if I would change my mind for the final advert. I wanted
to do a portrait advert as my previous one was in landscape as this would
help me to determine how much space I would have on either size and
which would be better suited to my product. I wanted something a bit
different so I tried it out with a textured background; I thought a spider
web would be good because it links in with the product and my theme. I
turned the opacity down because it stood out a lot, but I didn’t want it to
be the main focus of my advert, so by turning it down, my can would be
the focus, which is what I want. I kept the title and slogan the same as this
is what links everything together and which makes the product more
recognizable when advertised. I don’t really like the title with the
background as it looks like there is too much going on; although it does
draw your attention, the red K doesn’t work well and you can’t see it very
well. I think that this is because it is smaller than on my landscape advert,
which makes it more difficult to read. The slogan fits well with this advert
because it’s in a large, bold font and the colour stands out too. In the
second image of my advert, I decided to put the spider in too as this is a
signature of my product. I think that it looks good because again, it looks
like it has crawled across the title and landed on the spider web
background and I think that it looks really effective. It might look better if
it were a bit bigger because it’s not very noticeable at a small size,
although this could be the fact that it is black and white like the
background, so blends in which doesn’t look very good. With the red
accent at the bottom, I wanted to include it as it might bring a bit of colour
to the advert, which it does, although I don’t think that it fits in with the
advert, but I think this is because of the background. If it were a plain
background, it would look very effective, but as it is textured, it looks like
there is too much going on.

I also incorporated the QR code and Facebook/Twitter addresses because I
would like to include them in my real advert because this will get the
audience involved. They are the same size as the ones on my landscape
advert as I wanted to compare sizes. For them to fit where I wanted, I had
to move my slogan upwards, but I think that it looks cramped up to the
can, which I don’t like. If I were to pursue this idea, I would either have to
make the QR code smaller, or rearrange my slogan so it fits nicely where I
want it.

This is my third advert design. I decided that I liked the portrait shape
better than the landscape because there was a lot less blank space to fill
which appealed to me. From the two previous advert designs, I preferred
the first one because I really liked how the smoke worked with my
product. As the smoke from the first design wouldn’t work with a portrait
shape, I searched around for a similar one and I eventually found this one
which I think looks really good with the shape of the advert. I put the title
in a really large font as this is the first thing I want you to see when looking
at the advert. I put a small black stroke around the letters as this would
make it stand out more against the red smoke. With the red K and the
image in the O, I put a grey stroke on the inside as this helps to define
them against the red because otherwise it would blend in. I chose a grey
because white was a bit too harsh with the lettering and the grey looked
more natural. I wanted to include the QR code with the Facebook and
Twitter websites in the corner as it will show to my audience that you are
able to see and look at the product online so it’ll get you more involved.
They will also help to promote the product because you are able to scan
the QR code with your phone as you walk past, so it’s quick and easy to
check out the websites involved with my product. The white slogan stands
out well because I have put it in a bold font as well as in capital letters. The
capitals make it stand out and attracts you to it; it makes a statement and
it also links in with my product and the spider aspect too. It is also in a
softer font as I don’t want it to look like it’s focused on one gender.
I kept in spider in because it’s an iconic part of my branding, so I feel like it
is necessary and has to be there. Once I have designed my can, it will go in
place of the plain can that currently takes its spot. I hope that it will look
good on the advert as it will be difficult for me to create a new advert
within the time frame given to me. As the can will be black, I might have
to put a small glow around it as this will help to bring it out against the
background.

Task 6: Advert Evaluation
What are the technical qualities of your work?
As my advert is not yet finished, it is difficult to identify certain qualities within my work. I think that the red smoke is a
technical quality because it makes the advert pop as it gives you something to look at. I had to put the image into
Photoshop because it was a slightly different colour to what I wanted, so I had to edit it to tone the
colour down to what I think would go with my advert. The image of the left is the original smoke
colour, but you can see that it is pinker than I want, so I introduced some red into it. The title was a
bit difficult because I had to rearrange it a few times to get the position and size which would be
perfect. I decided to add something to the title by putting the K backwards, and in a different
colour. I did this by writing the words ‘blac widow’ and spacing them out accordingly, then creating
another text box with the ‘k’ and flipping it so it would fit. This was difficult at first because I had to
make sure the letters were all the same size and placed correctly before adding the ‘k’. It also
needed to be symmetrical so thought it looked better with the words ‘Black’ on the top with
‘Widow’ at the bottom as this would be my logo throughout my product. Once I had positioned the
text, I realised that you couldn’t see the red K in front of the red smoke, as you can see from the
bottom image, which is why I changed the position of the smoke so it was at the left side of the
advert; this was the right decision because you are now able to see the K against the black
background. It also doesn’t show the spider very well because its small legs get lost in the smoke,
which doesn’t look very good. As my finished can will be black, I am going to have to put a slight
glow around the can because otherwise it will get lost into the background, when I want it to
stand out. I am going to have to try out different techniques to see which will help my product
to stand out on my advert best.

What are the aesthetic qualities of your work?
I think that there are a few aesthetic qualities that make my advert look good. I think that the overall colour scheme fits
well with my target audience; as I am aiming mainly at a male audience, the black and red colours are well suited to their
tastes. The colour black connotes things like power, strength and authority, which is what males like to think they have, so
the colour scheme is ideal in this situation. I think that the pops of red work really well as they are two colours that go well
together and since red is associated with energy, this colour is also good because it is helping to promote an energy drink so
it links in very well. As I wanted the background to primarily in black, I had to use a white text as any other
colour wouldn’t have stood out, but I think that it looks good as it’s very noticeable and your eye would
definitely be drawn to it. With the spider, this adds some excitement to the product because it the sort of
animal that a male audience would prefer, instead of a cat or a dog. It also makes the product recognisable
because it will be the signature of my product so when you see that image, you will know what product it
is, a bit like the product ‘Monster’. I think that with my logo, it’s very effective because you can have it with
or without the spider. The spider is there for decoration but I think that it looks very effective because it
looks like it has walked across the title and eventually finished it’s journey on the W and is proceeding to
make a web which also links it to my product.
Are there opportunities for further development of your work?
I think there are a lot of opportunities to develop my work as I feel like I could have gone with a different
idea altogether. With my advert, there are various elements that could be done differently. I would have
liked to used more colour because I feel like there is a lot of black throughout, which is very difficult to
work with. Although black suits my product, I would have liked to have tried out different backgrounds
and colours to see how they compare, although there wasn’t much time to try out everything I wanted to.
I would have liked to incorporate my idea as a festival drink, although I didn’t know
what I wanted to put into the advert, so it was good that I didn’t go down that route as I
don’t think it will have been as successful as what I ended up producing. I would have
liked to have produced something like this Relentless Energy advert as it shows the
festival life which is something I wanted to try. It looks simple and something I think I
could achieve easily. I also think that I could have developed my font further as I didn’t
test out all my possibilities for the name of my product. I should have looked at all my
chosen finalists and tested them in different colours and sizes, then chose from there. I
do like my font, but I think that there are other fonts which would do the same job, I
just didn’t look at them properly.
Black
Widow
Black
Widow

Are your final pieces are fit for purpose?
I think that my final pieces are well suited for the purpose. This is because I think that I have followed the brief well for this
task as I have managed to come up with an advert that is promoting an energy drink. It is important to follow the brief given
as it tells you what you need to do in order to complete it; if you don’t then in some circumstances, you could be removed
from the project which means that you would lose money and also have wasted your time, which could have a bad result.
This is why I have looked at the brief and followed it specifically to make sure that this wouldn’t happen to me.
What areas of planning and development worked well?
I think that when planning and developing my font, colours and product packaging I
did this well because I looked at various possibilities for my can idea and this
involved producing different drafts where I would put the elements of my design in
several places and decide which one would be best suited for my audience. I think
that planning your idea is very important as it helps you gain more knowledge about
what you are wanting to produce in the long run. It also helps you to narrow down
your ideas and by producing mind maps, it further helps you to finalise everything.
I knew that I wanted a simple advert with some small details but because I wanted
the can to appear on the advert, I knew it had to be simple so that your attention
would be focused on the just the can which is what I wanted to achieve. Originally,
I wanted a landscape advert with the smoke aspect because I had seen this used
on other adverts and wanted to try it out for myself, which gave me ideas of what I
wanted to do, but after completing the first draft, I realised that there was a lot of
blank space even with the smoke as well as wanting it to be simple. I then
proceeded to try an entirely different approach and go for a portrait canvas instead
I found that this worked a lot better although when trying to introduce the same
smoke effect, I didn’t work because when put into a portrait fashion, you lost all
the smoke which was disappointing, so I went to incorporate a spiders web as the
textured background because it was different to try and might add some
excitement. I found this didn’t work very well because the title was very difficult to
see no matter what colour I put it in. In the first two drafts I paced a red border at the bottom. It worked well in the first
drafts because I wanted it to outline the QR code as well as the Facebook and Twitter addresses but in the second draft it
didn’t flow with the colour scheme. I then went back to the smoke effect but in portrait mode. I found the perfect effect
which is simple yet gives detail well. I used the same elements in my first draft, so this was a development from the first
one. I managed to come up with a design I am very happy with because I planned out what I wanted to use and developed
my ideas further until I was happy with my result.

What areas of planning and development could have done with more work?
I think that I could have done a lot more development on my font and colours than I have currently. This is because I have
only looked at a certain colour spectrum when I should have been looking at a wider source as this might have changed my
mind on the colour scheme and overall look of the advert. I stayed at the darker end of the spectrum just because I was
aiming my product at a male audience, although I want a secondary audience of females, but the colour scheme doesn’t
really fit a female pallet, so I could have looked more into a colour scheme that would suit both genders equally. With my
font, I should have explored all the possibilities further as I chose one font to work with whereas I should have used all of
my final fonts and worked with them all first because having a final decision as the font is very masculine.
What effect did you think your development stages had on the final product?
I do think that my development stages really helped me come up with my final product because by doing the testing, it
helps you to decide what colours and fonts etc would be best suited to the idea that you are wanting to achieve. It helps to
put your idea in your head to on the screen. I knew what colour scheme I wanted, but I needed to test them out first, so I
could decide which was best and in the end it helped me to come up with a colour scheme that was perfectly suited to my
product.

Task 7: Product Development
This is my first draft of my can. I really like the design because it has
come out exactly how I had planned on my flat plans. I like how the can
has some shine to it, like it would in real life, so it is much easier to see
how the product would look when in real. I started off by placing the title
as I knew that this would be the hardest part to do, so decided to tackle
it first. On my flat plans, the title goes across two sections of the can, the
back and the front as I wanted it to be very large so you would be drawn
to it. I don’t think that this has worked very well because as you can see
from my drafts, it is a little too big because if it were to be placed on a
shelf, you would only see half of the title, which certainly wouldn’t
attract you to it. This is something that I will change in my next draft.
What I do like is the fact that the font does stand out very well, so this
would be a positive for my product. With the slogan, it does stand out
but not as much as I would like. From the images it looks like it is blurry,
and it gets lost in the background. What I will also need to change is the
positioning as I think that it needs the curvature that a natural can has
which will make it look a lot better. With the nutritional information I
think I will type it out as what I have used isn’t the proper way. It will also
look better if I write it because it will show that I have taken more time
over my product to make it look good. I want my product to look as much
like an existing product, so I want to add in things like a barcode, call
number and an email address as this adds to the realism of my can. I like
how the spider has turned out because it shows up better than I thought
it would, which is a good sign because it also shows to consumers that
the product would be recognizable if it were to just have the image of the
spider.

This is my second draft of my product. I think I prefer this design to my
first one because there isn’t as much black space and you are also able to
see the full name of my drink on one side of the can. I decided to try a
different approach and put the name on the side because when you
drink it, you will be showing the name of the drink to everybody which is
a good tactic to get it promoted. It is something that Coca Cola does as
they have the name on the side. I think it also works very well because it
is still in the large font I wanted so it was a good decision to try this out. I
also wanted to design the information as whichever design I choose, this
will have to be a part of it so I wanted to arrange it so I knew where I
would put everything. I think that my nutritional information panel came
out well because I have managed to put a description about the product
as well as the ingredients and calorie intake onto one side of my can,
which I think looks really professional because it is all neatly placed and
with the addition of the barcode and email address/phone number, it
helps to make the can look more realistic as these are the typical
elements that you would find on a drinks can. I really like the placement
of my details because it fills up a lot of the space on my can, but without
looking too crowded at the same time. I think that it was a good decision
to go with the white font as this stands out very well against the black;
even with the nutritional information, it makes it easier to read because
it really stands out. The red accents just gives the can some extra details
and helps to tie the concept of the spider to the name and product.
Compared to my first design idea, this one is definitely better because it’s
a lot more exciting and there are also more details which will draw your
eye in more. I definitely have some more details to add onto the
information side like a company address and QR code etc, but this won’t
take long to do before I have my completed product. Even though I had
said in my drafts that I preferred the title going across my can, I didn’t try
it on its side, which I think looks really good for my design, so I am glad
that I went back to trying it out because I think it turned out well.

This is my third draft. I decided to stick with the idea I
liked the most, which was my second draft, but I wanted
to see how my product would look as a different flavour.
This meant changing the colours so you would recognize
it as being a different flavour. I decided to go with an
orange flavoured drink, so I proceeded to change the red
accents to orange instead as this would be the most
effective way of showing the different flavours. I will also
want to produce a berry flavoured drink which will
include purple accents as I want to tie in the colours with
the flavours. I think that the orange stands out just as
well as the red, which makes it look good. I also
experimented with the purple berry colours. I don’t
particularly like this one because you can’t see the purple
colour because it blends in with the dark, black
background. It works well on the information panel, but
on the rest of the can, you can’t see it. This is something
that I would have to change, whether I put a border
around the colour, or change it completely. I am still
happy with the placement of everything because there is
a lot of details which make my product look good. I think
that my product is a bit different to the usual cans you
see because they tend to repeat the name on both sides
of the can, so it look identical, whereas I have decided to
change mine so that it has the name in two different
ways, so it looks more exciting, like there is more going
on.

Task 7: Packaging Evaluation
I think that there are various technical qualities in my work because I have included lots of detail on my product that makes
it look ideal for the target audience I am aiming at. I have included elements such as a spider web because I know that this
will fit in well with my product. I wanted to incorporate it into the title, because although it does contain
some red accents, I think that it would look rather boring if it were to have just the title going down the
can, as you can see from the two images on the right. I don’t think that my can was particularly difficult to
make because all of the elements were very simple and easy to do. I think that the most technical aspect
of my product is the information panel because it had to be very precise and I wanted it to look very
similar to the current products out there. I got a can of Relentless Original and proceeded to come up with
a similar design to that one because I know that by looking at an existing product, you are more likely to
produce a better product yourself if you compare it. I started off by writing out the text in which described
the product, like a blurb as this is what people would read to help to decide whether or not to buy the
product. I then had to write out the ingredients, so had to choose a font that would be best suited to this
job. I chose Calibri as this was one of the options I had chosen as a contender for the main body text. It
was also difficult making the calorie intake on the front of the can because it was very time consuming. As
they are an odd shape, I had to improvise and make my own, so I took a rounded rectangle shape and
brought the corners in slightly to create a rounded edge. With this, I had to insert small black ovals which
sat to the right hand side like on a conventional calorie intake panel. You can see on my images that it turned
out really well. This is something that I am very happy with because it also helps
create the illusion that it is a real product. To create the whole product, I decided
to start off with a black can, because I knew that this was the colour I was going
for, so it made it easier for me to know where to put all my details.

I think that overall my product looks aesthetically pleasing because there is a lot going on, without making it look too busy.
My product really suits the black can coating because it goes well with my product and any other colour
it would look out of place. I like all of my sides because the back is part of my design from my original
idea, so it’s nice to have it on my final can because it shows that I can stick to my original ideas.
With that in mind, I think it looks good with different designs on each side because it gives you
something to look at, compared to a can who just repeats itself on both sides. I also decided to design
my can with other flavours in mind because I wanted to show some development within my product.
I wanted an orange flavoured drink and as you can see from the two designs, they are slightly different. I
didn’t want to change them too much because I still wanted them to look like one product, so I changed
the red accents to orange. I think that this looks really good because I haven’t changed much, but you
are still able to tell that they are different flavours within my product range. I did have a problem with my
third flavour which was berry because I wanted to go with the theme of making the colours the same as
what fruit would go into them; so I chose purple for my berry drink. You can see that it doesn’t look very
good because the purple is too dark, so just blends in with the background. The other two
do look good because I think that they have the right blend of colours.

I think there is a lot of ways that I could develop my work because I would have liked to have looked at more existing
products because this may have influenced me to go down a completely different route. I know that I would have liked to
look at some more organic drinks because it would be interesting to create a product like that because I know that there
aren’t many organic energy drink products on the market currently. This would have been good because then I could have
experimented with a female audience which would involve different colours and I know that this would have been more
suited to my pallet because I am a female so know what would attract us to an energy drink. I think that I could have
developed my can colour further because unlike Monster, I have decided to keep the same colour
throughout all my can flavours, whereas they have changed the colour scheme depending on what type
of drink they are producing. Their original can is black, but this ‘juiced’ product has a grey wash
background, this might have been something to considered when producing my can, but I didn’t look
into existing products as much as I should have done, which is why mine are all very similar.
I do think that my final pieces are fit for purpose because I have managed to design and produce an
energy drink that has a selected audience which looks professional in my opinion. I wanted an audience
of males aged 18-25 because I felt like I could make a product which would appeal to that age group.
Although I am not male, I am within that age group so have an idea of what that audience would be
interested in purchasing. As the brief didn’t contain much information about what the company wanted,
I had to come up with the whole concept by myself. This had some good and bad points because it
meant that I could use my imagination as much as I wanted, but this also showed me how difficult it can
be if you have limited instructions. With the limited information, I think that I managed to produce a
range of good looking products which I think fit the brief well and are what the client would be happy
with selling. I had a secondary audience of females the same age which I think goes well because I could
see some females drinking this because I think that the flavours would appeal to them as there are a range of them. I also
think that the detail would make them interested because it’s something exciting to look at.

I think that my development worked out really well because from my original designs to my final product, you can see how
have progressed through them and how they have become better executed after each development and in the end, it
helped me to produce a good product. I think that I could have done with planning better because I didn’t do that much
research into existing products which is probably what let me down in the design process. With my development, I started
off with my first idea of my product looking like the cans on the right, although once I
had put my design onto the cans, I realised that it would work very well because you
aren’t able to see the whole name of the drink if it were on a shelf, which would be a
Problem, so I knew that I had to change it. I preferably wanted to keep all the different
elements the same throughout my development stages because I knew what I wanted
on my final can product. I did want to have my title going across the top of the can, but I
didn’t want my can to be repetitive, so I put it on one side of the can with all of the
details you can see on this first design. I had developed my work from one to another
and I was a lot happier with the positioning of my title on my second design. This is what
sparked me to go back to one of my previous thoughts about having the title going down
the can, which lead me to my current and final design idea.
What areas of planning and development could have done with more
work?
I think that I could have done some better planning because I hadn’t looked enough into existing products which was a
mistake because I think that this really could have helped me come up with some designs that might even look better than
my current one. I think that I could have planned out other flavours to the ones I already have, as well as a diet one too
because this might have helped to get the female audience more interested in my product because females tend to drink
diet drink rather than full fat ones. This would have involved different colour schemes which would have been good to
develop into.

What effect did you think your development stages had on the final product?
It is very important that you do develop your work because it helps you see what ideas work and which don’t. My
development definitely helped me because what I thought would be a good idea, didn’t turn out to be one that would look
very good as a final product. It also helped me to work out which details would look good in certain places and gave me the
chance rearrange them if they didn’t work. I like how I was able to develop my can into different flavours with the design I
preferred the most which contributed to my development and shows that I am able to create various designs that all work
well together. I have also been able the develop the nutritional information panel on my can, which was tricky because I had
to include a lot of ingredients as well as the calorie intake and vitamins etc. I kept on developing this panel because I kept
on thinking of information that I should include that would help it look more realistic, for example adding in a recycle icon
as well as an email address and phone number for the company. These things are definitely important as they give the
audience information about the drink and the company. Even though this can example is written in German, it shows you
how they have included the calorie information just as mine does, as well as other details like
a barcode and how many ml the drink contains. I had to look at a few
different can backs to make sure I had all the information necessary
to make it look like a proper product.

Task 8: Web Banner Development
This is my first idea for my web banner. There isn’t a lot of detail at the moment
because I hope to eventually get to make a moving banner. With this idea, I wanted
to include my product so that people could see what is being advertised. I would
possibly like to include the red smoke that is in my advert, because it helps tie the
two products together. This banner is the size of 240x400 pixels because I wanted
to design something with a similar shape to my advert. I felt like by choosing this
size banner, I would be able to comfortably fit my can on it, which it does. I don’t
particularly like this one because it looks too much like my advert; I do want them
to link together, but I want to incorporate my details into something else. I would
want to make this a moving animation, as previously said, which the spider would
descend down the advert with maybe a bit of the smoke curving round at the same
time so you have plenty to look at. I think that the spider moving would be a
simple task, yet the smoke would take a lot of work because I want it to look like it
is travelling around the can. Although there is some blank space on the banner, it
will be filled by the spider descending down, so it doesn’t bother me that much. I
have decided to include the Facebook and Twitter logos because this will indicate
to audiences that you are able to look up the drink on these websites.

These are my second banner ideas. I wanted to try
something a bit different with the size so went with a
486x60 size. With the top one I have included a
spider web because this is part of my can design, so I
wanted to see if I could incorporate it into my web
banner as it would help tie everything together. I do
prefer this design to my first banner idea because I
like the look of this better. It has all the elements I
need in one and I don’t need to feature the actual
product in able to create a banner. The 4 bottom
designs are for one banner idea. It involves the spider
crawling across the banner, from left to right whilst
revealing the slogan for my product. It will have to be
an animation but I wanted to show the progress of
what would happen when the spider walks across the
banner. I do prefer this idea because I think that it is
more interesting and audiences will get more excited
about this than my first idea. So far, I have included
the smoke effect in all my designs, but I think that it
helps to bring all my products together. I also like the
placement of everything; I prefer the title of my
product at the right hand side because again, the
spider will walk towards the title, introducing you to
the product name, like it’s building up suspense. Your
eye will also naturally flow from the left to the right
of a page, which is also why I have chosen to present
it in this manner.

This is my third idea for my web banner. I went for 160x600
pixels for this design. This design is very different to the other
two, yet have the same elements because I have included the
spider, the can and the slogan. I think that this banner is a good
representation of my product because it shows what it’s all
about. I still wanted to include the animation of the spider, so I
decided to have it descending down from the top of the banner
and then it will land in its designated place on the can, where it
is included in the design, which I think is really clever. After
that, the slogan will appear at the top of the banner, so that it
will fill up the space and to also grab your attention. I like that
it is simple because it has a plain background, but because of
the animation, it will look like there is more going on.

Task 8: Web Banner Evaluation
You should evaluate your final piece.
What effect did you think your development stages had on the final
product?
You should present your evaluation using a mixture of text and images.
You should use images of existing products for comparison.

Task 9: Storyboard Development
Use this to record the variation and
progress of your web banner.
Take lots of screen shots.
Use this space to comment on your work or
fill it with images with short annotations.

Task 9: Storyboard Evaluation
You should evaluate your final piece.
What effect did you think your development stages had on the final
product?
You should present your evaluation using a mixture of text and images.
You should use images of existing products for comparison.

Designing an Energy Drink Ad for Males 18-25

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Designing an Energy Drink Ad for Males 18-25