The document discusses how to leverage an online community. It provides tips on engaging community members, such as being timely, concise, listening to feedback, asking for engagement, and rewarding engagement. The document emphasizes that community can provide benefits like money, information, ideas, credibility, and access to niche audiences. It encourages thinking like a brand with community as a secret weapon and provides example links to learn from.

1. Now what?
Leveraging your online community

2. Is digital really the way to go?
Irish Digital Consumer Behaviour
By Cybercom.ie

3. I have the
fans...
Now what do I want from
them?

4. How I leverage my network

7. +

8. = Right?

11. the message
• Another social
media based
revolution
• if art imitates life...

12. Community gives us...
• Money
• information
• ideas
• word of mouth
• supporters/audience
• encouragement
• feedback
• credibility
• profile building
• access to niche audience

14. think like a BRAND with a
secret weapon....

17. Creativity

18. So to recap...

19. +
+ =

20. Tips for improving engagement
• Be timely • Don’t bombard
your fans
• Be concise
• LISTEN
• Ask for
engagement • Be useful
• Reward for
engagement

21. About listening
Text
Robbed from Beth Kanter www.bethkanter.org

22. Lets recap again...

23. + +
+ =

24. But make it easy...

25. Once more, I know you’re tired...

26. + +
+ + =

27. Maybe we can learn from the tech
industry?

28. Some useful links
• http://mashable.com/2011/04/06/facebook-engagement-data/
• http://www.facebook.com/marketing
• http://www.hubspot.com/marketing-resources/
• http://www.emarketer.com/Article.aspx?R=1008319
• Tech industry examples: http://www.mozilla.com/en-US/firefox/
new/?ref=logo, http://contributing.openoffice.org/, http://
www.apache.org/foundation/sponsorship.html
• www.bethkanter.org

29. Thanks for listening!
And if you’ve any more
questions lets have them!

30. Email: emily@emilytully.com
Web: www.emilytully.com
www.linkedin.com/emilytully
Twitter @emilytully
Skype: emilytully