Finding Alternative Funding ResourcesBrian PichmanILEAD USA June 18th 2013
Thereneverseemstobeenoughmoneytodoanything
FirstStep:Branding Your Idea/Project/Library
Branding• Come up with a cool catch phrase, acronym, or other way todescribe your project.• Give your project a quick and ...
If you build it they will come
Stopthe“thinking”aboutaprojectandjustdoitCall it “Beta”
Chattanooga 4th Floor• The 4th floor is a public laboratory and educational facilitywith a focus on information, design, t...
Step 2: Develop a pitch• Short (15 seconds-30 seconds)• Provide Teasers (ROIs)• We have over 20,000 users and I want to br...
ROIs• As a library, we invest in things that are provide some benefitthat outweighs the cost of us purchasing it• Benefits...
Benefits for Working With Libraries• Exposure• We have more control over books than Barnes and Nobles plusBorders combined...
Don’t Be Afraid to Work Up TheOrganizational Chart
Step 3: Building Relationships• Meet vendors/companies for breakfast/lunch/dinner. Talk tothem about your Brand and Pitch•...
What can you ask of people?• Donations of Physical Products• Donations of Money• Connections• Perhaps the most valuable of...
Communicate Your NeedsWho to Ask• Patrons• Local Businesses• Global or LargeCompanies• Friends of the Library• Local Colle...
So Where Can Money Come From?
Crowd-Source Funding• People across the world group together to fund new projectsand ideas• People are encouraged to donat...
Social Media• Market your “Brand” heavy through social media• And Blogging• Solid companies pro-actively manage their soci...
Tips - Twitter• Only use positivity when communicating on twitter• 140 Characters, make them count!• Wow! @COMPANYX has so...
Tips - Facebook• Go to the Company’s Pages, be sure to “Like” their pagebefore commenting• Again, be only positive. Tell y...
Handling Objections• You will hear “no”• A LOT• But that just means phrased the question wrong or asked theincorrect perso...
Win-Win Negotiation
Just Ask
Places to save money• Buy Refurbished• Refurbishment is the distribution of products (usually electronics)that have been p...
Ask for Giveways• Companies love to provide “give-a-ways”• Just Ask!
Developing Software• The cost to develop custom software is hard to put a price tagon.• Ask Local Colleges/Universities fo...
Contact Me• Don’t be afraid to ask:• Brian Pichman• Twitter: @Bpichman• Cell: 815-534-0403• Email: bpichman@evolveproject....
ILEAD USA - Finding Alternative Funding Resources
ILEAD USA - Finding Alternative Funding Resources
ILEAD USA - Finding Alternative Funding Resources
ILEAD USA - Finding Alternative Funding Resources
ILEAD USA - Finding Alternative Funding Resources
ILEAD USA - Finding Alternative Funding Resources
ILEAD USA - Finding Alternative Funding Resources
ILEAD USA - Finding Alternative Funding Resources
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ILEAD USA - Finding Alternative Funding Resources

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Today, people are constantly restrained from turning their "ideas" into actions. The root of the problems is budgetary restraints. Want to hear about how other people are funding their next project without fighting for the grants everyone else is struggling to find/get? This session will provide an ample list of avenues to fund your next project. Most importantly, we will work together on using word-tracks and other tactics to sell our ideas to others. Tired of dealing with the typical sales person who doesn't seem to offer discounts? Let's sell back to them our ideas and get them to pay to use their products/services.

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ILEAD USA - Finding Alternative Funding Resources

  1. 1. Finding Alternative Funding ResourcesBrian PichmanILEAD USA June 18th 2013
  2. 2. Thereneverseemstobeenoughmoneytodoanything
  3. 3. FirstStep:Branding Your Idea/Project/Library
  4. 4. Branding• Come up with a cool catch phrase, acronym, or other way todescribe your project.• Give your project a quick and easy name• Promote your brand across Social Media• We will get to that later!• Freebies• Everyone loves give-a-ways.• Buttons and Stickers are inexpensive• T-Shirts/Posters are a bit more costly• Get people wondering• What is Project X? Give people [patrons, companies, etc] smallsnippets of what is going on
  5. 5. If you build it they will come
  6. 6. Stopthe“thinking”aboutaprojectandjustdoitCall it “Beta”
  7. 7. Chattanooga 4th Floor• The 4th floor is a public laboratory and educational facilitywith a focus on information, design, technology, and theapplied arts.• The 14,000 sq foot space hosts equipment, expertise,programs, events, and meetings that work within this scope.• While traditional library spaces support the consumption ofknowledge by offering access to media, the 4th floor is uniquebecause it supports the production, connection, and sharingof knowledge by offering access to tools and instruction.
  8. 8. Step 2: Develop a pitch• Short (15 seconds-30 seconds)• Provide Teasers (ROIs)• We have over 20,000 users and I want to bring in your technology toour library to encourage learning/engagement/collaboration. I havea few questions, if you can call me back at ###-###-####.• If they do answer, schedule a time to conference call.• Honesty• Be honest to who you are speaking with. Disclose budget for aproject.• You have the power• Keep in mind, you are choosing that product. Let those vendorsknow that YOU picked THEM to be part of the library experience.• Explain how it’s a free marketing tool for them, they are gettingexposure in the community and/or libraryland
  9. 9. ROIs• As a library, we invest in things that are provide some benefitthat outweighs the cost of us purchasing it• Benefits > Cost• Companies do the same thing, but their model is simpler:• Revenue > Cost• Formula for dealing with companies, explain to them thismodel:• Our Benefits + Your Revenue > Your Cost• Benefits are hard to price tag…
  10. 10. Benefits for Working With Libraries• Exposure• We have more control over books than Barnes and Nobles plusBorders combined.• Explain the amount of patrons your library sees weekly• Delivered Content• Companies spend a lot of money (from paying an employee) todeliver their content (product or service) to their prospectivebuyers.• Libraries can deliver content, as it is our job to our community.• We also support all of our delivered content• Community Support / Charity• Companies are often required to “give-back” to communities• Offer press releases, naming of chairs/rooms, etc.
  11. 11. Don’t Be Afraid to Work Up TheOrganizational Chart
  12. 12. Step 3: Building Relationships• Meet vendors/companies for breakfast/lunch/dinner. Talk tothem about your Brand and Pitch• Share ideas and visions• Brainstorm and collaborate• Become friends with your vendors/companies.• Do set clear boundaries.
  13. 13. What can you ask of people?• Donations of Physical Products• Donations of Money• Connections• Perhaps the most valuable of all.
  14. 14. Communicate Your NeedsWho to Ask• Patrons• Local Businesses• Global or LargeCompanies• Friends of the Library• Local Colleges andSchoolsHow to Ask• Directly• Phone Conversations• Face to Face Conversations• Indirectly• Reaching out throughother mediums• Internet (Social Media)• Referrals (People)
  15. 15. So Where Can Money Come From?
  16. 16. Crowd-Source Funding• People across the world group together to fund new projectsand ideas• People are encouraged to donate by either the attractivename or “awards” based off the amount they donate.• Kickstarter.com• Indiegogo.com
  17. 17. Social Media• Market your “Brand” heavy through social media• And Blogging• Solid companies pro-actively manage their social mediaaccounts.• They watch what people are saying because everyone else cansee what people say• They want only positivity about their company on the web, theywill work to only have positive comments.• If a company does provide assistance, always show your supportthrough social media• (you may need more support later on down the road).Social Media is a way to develop relationships
  18. 18. Tips - Twitter• Only use positivity when communicating on twitter• 140 Characters, make them count!• Wow! @COMPANYX has some really great stuff. I need to get myhands on it• Who would like to see @PRODUCT in our library space?• Once you build a good relationship ask the hard questions• Can you help me on the cost @COMPANYZ
  19. 19. Tips - Facebook• Go to the Company’s Pages, be sure to “Like” their pagebefore commenting• Again, be only positive. Tell your story, pitch your idea.
  20. 20. Handling Objections• You will hear “no”• A LOT• But that just means phrased the question wrong or asked theincorrect person.• Who else can I talk to about discounted pricing/donations• Does anyone make a similar product that would be more inlinewith our budget (ask them about their competitors).• What other things would you recommend?• Don’t be afraid to ask the hard questions of “why”• Everyone has a bottom line.
  21. 21. Win-Win Negotiation
  22. 22. Just Ask
  23. 23. Places to save money• Buy Refurbished• Refurbishment is the distribution of products (usually electronics)that have been previously returned to a manufacturer or vendorfor various reasons. Refurbished products are normally tested forfunctionality and defects before they are sold, and thus are theapproximate equivalent of certified pre-owned cars. - Wikipedia• Refurbs are OK!!!• Discount Sites:• 1SaleADay.Com• Woot.Com• Monoprice.Com• E-Bay
  24. 24. Ask for Giveways• Companies love to provide “give-a-ways”• Just Ask!
  25. 25. Developing Software• The cost to develop custom software is hard to put a price tagon.• Ask Local Colleges/Universities for help• Their students are often required to seek project work (wherethey don’t get paid).• Unpaid Internships• Pitch the experience to do something for library-land, greatexposure, great resume add.• Build development groups in your library.• Hire programmers/technology enthusiasts on your staff
  26. 26. Contact Me• Don’t be afraid to ask:• Brian Pichman• Twitter: @Bpichman• Cell: 815-534-0403• Email: bpichman@evolveproject.org• Sides will be posted on:• Slideshare.net/bpichman

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