2. • One striking image which fills the adverts past – Image dominates
advert
• The one image is often made up of a number of different images
to create the effect – This is the important aspect because it
dominates the advert and catches the audiences attention
• The channel logo must be prominent – Channel 4 logo is always
centred on the right hand side
• Text is on a solid block – Colour block matches the colour of the
logo
3. • The slogan is always the biggest text - The smaller text is the title of
the program and the scheduling
• Titles and scheduling are always bottom left corner of the page
• One font is used – Simple and easy to use
• Sans Serif Font
• The slogan anchors the meaning of the image