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1 | P a g e 
Introduction 
Waffle has been introduced during 14th to 16th century, and it has been 
known to be a household snack or a light meal to those people who are in a 
hurry. In the Western Countries, such as United States of America, they consider 
waffle as a breakfast meal which pairs with a maple syrup and fruit juice or black 
coffee. Now, in today’s generation, waffle has evolved itself by not just only a 
household food but into a more marketable business such as the world renowned 
Belgian Waffle and the Philippines’ Waffle Time. Waffle, a classic yet renowned 
snack has not only fed up the Western countries but the entire world already with 
different variations and twist. In our group, this snack will be laid with a little twist 
from its original concept and will be known as the “BAMA Gaufre”. 
BAMA Gaufre (pronounced as “goof”) is a derivation of two main raw 
materials of the product. The Banana and Mango which the name BAMA came 
from and the first two letters of the fruit was combined to become the word 
“BAMA”. On the other hand, Gaufre is a French word which means Waffle in 
which French is one of the three main languages the country of Belgium uses 
that is said to be the origin of Waffle. 
The concept of BAMA Gaufre, is to use Waffle recipe which is the culprit 
why the snack is a heavy meal since it uses ingredients similar into making waffle 
which is prepared through waffle iron. However, the BAMA Gaufre will not be 
cooked into a Waffle Iron which is should be done when cooking waffles but in 
our case, it will be steamed. Moreover, the BAMA Gaufre will be a more
innovative product using the abundance of our local crops here in the Philippines 
2 | P a g e 
most especially in Mindanao. 
Being one of the largest exporters of Banana and Mangos in Asia, our 
product is pertinent for this. In a tropical country, such as ours 
(http://www.hobotraveler.com/tropical/list-of-tropical-countries.php), these fruits 
are not any more seasonal yet a whole year round crop which is available in 
every farm. Ripe Mangoes and Banana will serve as the filling of the product thus 
making it as “BAMA Gaufre”. By the name itself, it would somehow generate 
curiosity to the consumer because the name is peculiar. 
Our proposed product, the BAMA Gaufre, which the local ingredients are 
abundant with a reasonable price, will help our local farmer who produce 
mangoes and bananas and would somehow improve their economic situation. 
Furthermore, our product offers a healthy option to students that are still within 
their budget.
3 | P a g e 
CONCEPTUAL FRAMEWORK 
MARKET 
ANALYSIS 
TECHNICAL 
ASPECT 
FINANCIAL 
ASPECT 
MANAGEMENT 
ASPECT 
SOCIO-ECONOMIC 
BENEFIT 
Description 
and Outlook 
Size of the 
Industry 
Target 
Market 
Market 
Segmentation 
Marketing and 
Sales Activities 
Detailed 
Product 
Competition 
The Product 
Product 
Process 
Machinery and 
Equipment 
Structures 
Raw 
Materials 
Details of Financial 
Assumption 
Initial Capital 
Requirement 
Cost & Expense 
Schedule 
Projected 
Financial Aspect 
Financial 
Ratios 
Management 
Staff Structure 
Key Manager 
Legal Structure 
of the Program 
Owners 
Socio- 
Desirability 
Contribution to 
Income & 
Employment 
Socio-Economic 
Benefit 
Plant 
Location 
Plant Size and 
Production 
Plant 
Layout
4 | P a g e 
STATEMENT OF THE PROBLEM 
In business environment, determining the competent condition of your product is 
very important. This is to know the possible condition of your product in the 
middle of the business operation as compared with the any other possible 
competitor. 
These are the following problems will be considered in taking this feasibility 
study. 
1. What is the marketing feasibility of the project considering the following: 
a) Description and outlook of the industry 
b) Size of the Industry 
c) Target Market 
d) Market Segmentation and Presentation 
e) Marketing and Sales Activities 
f) Competition 
2. What is the technical feasibility of the proposed business considering the 
following: 
a) The Product 
b) Production 
c) Machinery and Equipment 
d) Plant Size and Production Schedule 
e) Plant Location 
3. What is the financial feasibility of the proposed business considering the 
following:
5 | P a g e 
a) Details of Financial Assumptions 
b) Initial Capital Requirements 
c) Projected Financial Statements 
d) Financial Ratios 
4. What is the management feasibility of the proposed business considering 
the following: 
a) Management Staff Structure 
b) Key Managers and Personnel 
c) Legal Structure of the Program 
d) Owners 
5. What is the socio-economic benefit of the feasibility of the proposed 
business considering the following: 
a) Social Desirability 
b) Contribution to Income and Employment 
c) Tax Contribution
6 | P a g e 
Chapter 2 
Market Analysis 
This chapter will discuss the description and outlook of the industry, size 
of the industry, target market, market segmentation and presentation, market 
sales and activities and detailed production and competition. 
Description and Outlook of the Industry 
Waffle, being one of the most known breakfast meal in Western Countries 
such as the United States of America and Europe has been around during the 
Medieval Age. This snack has already set its name in every corner of the world. 
In these countries, waffle is usually enjoyed during breakfast coupled with a 
maple syrup and fruit juice or coffee. Moreover, waffle nowadays comes with 
diverse taste and variations depending on the culture where it is being sold. 
Here in the Philippines, waffle has become one of the famous snacks 
which are commonly seen in schools and malls. For instance, the Philippine’s 
Waffle Time has set its name in the market popping out like mushroom in key 
cities here in the Philippines. Earlier this year, the Famous Belgian Waffle had 
also invaded Cagayan de Oro as one of their market, setting one of their prime 
branches at Limketkai Mall and satellite locations in Centrio and SM. 
Entrepreneurs tend to open up a franchise business in waffle industry 
where urbanization and economic growth is augmenting thus making their 
product more profitable. Moreover, Waffle is following global development
creating a scene in the market of Cagayan de Oro city making it as waffle frontier 
7 | P a g e 
in the next few years. 
Size of Industry 
Waffle Time and the Famous Belgian Waffle is the two major waffle seller 
here in the city that is widely scattered in key economic areas such as the malls 
and schools. Having been able to satisfy the customer’s taste buds, these two 
waffle seller had undisputedly set their pedestal in the market. On the other hand, 
by launching our BAMA Gaufre (which is steamed and has a fruit filling) is also 
affordable in the marketplace will give the customers a new innovative product to 
enjoy and a healthier snack. Our prime target markets are the students of Capitol 
University having a population of 4,975. 
In Cagayan de Oro city alone, there are more than fifteen waffle outlets. 
Although our product is new because it’s different on its original concept, the 
taste of BAMA Gaufre is surely Pinoy that is diverse from other present products. 
SUMMARY OF RESPONDENTS 
Market Segment 
Total Number of 
Respondents 
Percentage 
Arts and Sciences 5 1.35% 
Business Administration 69 18.65% 
Computer Science 19 5.14% 
Criminology 31 8.38% 
Education 49 13.23%
Engineering 24 6.49% 
Maritime Education 139 37.56% 
Nursing and Midwifery 34 9.2% 
TOTAL 370 100% 
8 | P a g e 
MARKET SEGMENTATION AND PRESENTATION 
The group surveyed a total of 370 respondents. 
Year 
Level 
CAS CBA 
CM 
E 
CoC 
S 
CoCri 
m 
CoE 
CoEn 
g’g 
CoN & 
GM 
No. of 
Respondents 
First 1 23 56 10 9 21 6 7 133 
Second 1 18 39 5 9 13 4 8 96 
Third 2 14 44 2 6 9 5 8 90 
Fourth 1 14 0 2 7 7 4 11 44 
Fifth 0 0 0 0 0 0 5 0 5 
TOTAL 5 69 139 19 31 49 24 34 370 
METHODS OF DATA 
In this study, we used structured questionnaire in collecting data, wherein 
the set of questions was given to the respondents with regards to the product. 
The method will help proponents to find out the food inclination of each 
respondent that represents our target market. It will help us lead to a new 
innovative product that has a big probability to boom in the business world.
9 | P a g e 
SOURCE OF DATA 
The sources of data were accumulated through the results from the 
structured questionnaires from the respondents of Capitol University. That 
includes the following programs/courses: BS in Maritime Education which has the 
greatest sample size of the production of Capitol University, BS in Nursing and 
School of Midwifery, BS in Computer Science and Information Technology, BS in 
Criminology, BS in Secondary Education and Elementary Education, BS in 
Business Administration, BS in Arts and Science and BS in Engineering. 
VALIDATION OF INSTRUMENTS 
Accurate data were from the results that came from the survey through 
our structured questionnaire was answered by the respondents; the survey was 
conducted last August 7, 2014
10 | P a g e 
PRODUCT TASTE 
ANSWER No. of Respondents Percentage 
YES 358 96.77% 
NO 12 3.23% 
TOTAL 370 100% 
Note: The table shows 96.77% of the respondents have already tasted a waffle. 
ANSWER No. of Respondents Percentage 
YES 13 3.51% 
NO 357 96.49% 
TOTAL 370 100% 
Note: In this table, it reveals 96.49% of the respondents have not yet eaten a 
steamed waffle which means we have a vast possibility in entering the waffle 
industry with a new innovative product 
. 
CONSUMPTION TO RAW MATERIALS 
ANSWER No. of Respondents Percentage 
Mango Only 49 13.25% 
Banana Only 12 3.26% 
I eat both 285 77% 
I don’t eat both 24 6.49% 
TOTAL 370 100% 
Note: The table tells us 77% of the respondents eat both ripe mangos and 
bananas and only 6.49% are the ones who don’t eat both mango and banana.
YES 351 94.86% 
NO 19 5.14% 
TOTAL 370 100% 
Soda 94 26.86% 
Water 30 8.57% 
Juice 125 35.71% 
Shake 101 28.86% 
TOTAL 350 100% 
11 | P a g e 
WILLINGNESS TO BUY 
ANSWER No. of Respondents Percentage 
YES 231 62.43% 
NO 18 4.86% 
MAYBE 121 32.71% 
TOTAL 370 100% 
Note: The table shows 62.43% of the respondents are willing to buy a new 
version of a waffle. 
Q#5 Do you wish to pair your Steamed Waffle with a drink? 
94.86% percent of the respondents agreed to pair their waffle with a drink. 
Q#6 What drink would match the Steamed Waffle? 
This table shows 35.71% of the respondents would prefer Juice to match the 
product, followed by Shake, Soda and Water.
Quality 213 57.57% 
Brand 33 8.91% 
Packaging 28 7.57% 
Price 96 25.95% 
TOTAL 370 100% 
12 | P a g e 
Q#7 What do you consider in buying a product? 
Our respondents consider Quality in buying a product which is then followed by 
Price, Brand and its Packaging.
13 | P a g e 
MARKET SEGMENTATION AND PRESENTATION 
According to Sakana Maki Sushi’s Feasibility Study, they stated the 
students of the specified courses have a daily allowance ranges from 30-100 
pesos. More so, 62% of the respondents are willing to try the product. 
Our product, the BAMA Gaufre, provides a high nutritional value compare 
to other waffle being sold in the market, wherein the market itself can enjoy 
without the fear of acquiring health problems. However, we will emphasize too 
much of anything is not good. 
Students nowadays are now prone and vulnerable of acquiring early 
health problems because of the unhealthy foods that are exposed to them that 
are sold in the sidewalks. Not mentioning the pollutions, dust and other airborne 
diseases may acquire by those products since it sold in the street. We also saw 
this threat that’s why creating health beneficial food products is our chief 
objectives. 
MARKETING SALES AND ACTIVITIES 
To uphold our product by the customers in the market, we will distribute 
flyers and leaflets in selected places in the city like schools and malls and other 
strategic locations. 
We will also use social networking sites as a medium of our 
advertisement; it is a common knowledge today that most of the people 
(http://www.emarketer.com/Article/Social-Networking-Reaches-Nearly-One-Four- 
Around-World/1009976) have their own Facebook, Twitter, Instagram and other
similar social networking sites. This advertisement is free and there would be no 
14 | P a g e 
additional marketing and promotional expenses in our part. 
To entice more customers to buy our product, posters and vast tarpaulins 
are neatly displayed in store area containing all the necessary advertisement and 
product information so our customers can have an easy outlook and product 
knowledge. 
“BAMA GAUFRE” 
DESCRIPTION OF THE PRODUCT 
Waffle is one of the oldest products invented; it started during the 
medieval times, around 9th to 10th century and was later on introduced to the 
whole world during the 14th to 16th century. 
By the early 20th century, waffle recipes become rare in recipe books, and 
only 29 professional waffle craftsmen, the oublieurs, remained in Paris. Waffles 
were shifting from a predominately street-vendor-based product to an 
increasingly homemade product, aided by the 1918 introduction of GE’s first 
electric commercial waffle maker. By the mid-1930s, dry pancake/waffle mix had 
been marketed by a number of companies, including Aunt Jemima, Bisquick, and 
a team of three brothers from San Jose, Calif. – the Dorsas. It is the Dorsas who 
would go on to innovate commercial production of frozen waffles, which they 
began selling under the name “Eggo” in 1953 
(http://en.wikipedia.org/wiki/Waffle#History).
In the 21st century, waffle continues to evolve. What began as flour and 
water heated between two iron plates 
(http://www.tastespotting.com/search/waffles/1) or commonly known as waffle 
irons, are now popular worldwide. These are produces in different varieties, sizes 
and flavors, with has distinctive taste depending on the culture taste of the 
15 | P a g e 
customer where it is created. 
Today, consumers have become more health conscious on the product 
they eat. In order to compete with the new trend in the market arena, developing 
healthier products with a delicious taste is a grand concept. The research 
signifies consumers are drifting en route for convenience, health and wellness. 
Mango, the products main ingredient contains varieties of phytochemical 
and nutrients which are under preliminary research for their potential various 
disease process. 
Banana is known for its potassium content which is beneficial for 
cardiovascular aspects. It also contains low glycemic carbohydrates with fiber 
that speeds up the digestions; banana also contains vast amounts of vitamins, 
nutrients and minerals. 
The Cagayan de Oro business environment as well as its municipal zest 
combined with its (http://www.zamboanga.com) warm and easy nature of the 
local people. These give it an independent setting that gives numbers of 
businessmen to stay in the city for good. 
This project will help to give employment to the local people, and will help 
to grow the economy of the city by paying tax and purchasing resources from the
local farmers who grow mangos and bananas. The local farmers will supply 
tomato and mango will have a regular customer for their products and regular 
16 | P a g e 
income. 
COMPETITION 
The following are the firms/establishments that offer Waffle in key areas 
here in Cagayan de Oro. 
1. Famous Belgian Waffle 
2. Waffle Time 
The above mentioned competitors are the two major waffle sellers that 
offer varied waffle flavors in Cagayan de Oro; they also provide best selling 
waffle available in the market.
17 | P a g e 
CHAPTER 3 
Technical Study 
This chapter will discuss the product, its process, production schedule, 
equipment used, plant size and plant layout and structures. 
THE PRODUCT 
The BAMA Gaufre, the new twist in waffle, is made by using the waffle 
mixture similar in making a homemade waffle. However, our product does not 
follow the usual concept in making a waffle which is using a waffle iron to cook it 
but it is done by steaming the waffle. The filling of the waffle is the mango and 
banana. The waffles are sliced into identical slices and can be served with 
cheese on top of it. 
PRODUCTION PROCESS 
Ingredients and Preparation of the Waffle Recipe: 
 3 eggs 
 1 ½ cups milk 
 one tablespoon baking powder 
 ¼ teaspoon salt 
 1/8 cup of condensed milk. 
 2 cups flour 
 ½ cup melted butter 
 1/2 cup sugar 
 one tablespoon vanilla
18 | P a g e 
 Butter 
 Mashed mango 
Preparing the steamer and fruits 
 Add some water in the steamer. 
 Slice the Banana into rectangular strips and line strips with the mango. 
Mixing the ingredients 
 Mix all the dry ingredients (flour, sugar, salt and baking powder) into one 
large bowl. 
 In a separate bowl, mix the eggs and melted butter. Beat the mix 
ingredients thoroughly. 
 Mixed altogether the dry ingredients with the eggs and butter into a large 
bowl and add milk, vanilla and condensed milk. 
 It should be mixed thoroughly until there are no visible small groups of 
flour. 
 Add the mashed mango and stir. 
Steaming the BAMA Gaufre 
 Prepare the molding Tupperware. 
 Put a moderate amount of the Waffle Recipe into the Tupperware and put 
the Banana and Mango on top of it for the filling. Once done putting the 
fruits, add another layer of the Waffle recipe. 
 Cover the Tupperware with aluminum foil to prevent the water from 
dripping into the product. Put it into the steamer in 15 to 20 minutes.
 Get the product from the steamer and turn the Tupperware upside down 
into a plate; it will slide down automatically to the plate. To garnish, add 
19 | P a g e 
some quick melt cheese. 
 Slice the Steamed Waffle and it’s ready to serve. 
PLANT SIZE AND PRODUCTION SCHEDULE 
YEAR DAILY (unit) 
TOTAL UNITS 
(year) 
TOTAL AMOUNT 
(year) 
1st 35 slices 6,720 P 100,800 
2nd 45 slices 8,640 129,600 
3rd 45 slices 8,640 129,600 
4th 60 slices 11,520 172,800 
5th 75 slices 14,400 216,000 
TOTAL 260 slices 49,920 P 748,800.00 
Machinery and Equipment 
The product requires electric equipment such as steamer for cooking the 
BAMA Gaufre, Refrigerator for storing the finished products and the raw 
materials that is being used. We also need measuring cups, large bowls, spatula 
and other baking tools for the preparation of the product.
20 | P a g e 
PLANT LAYOUT
21 | P a g e 
PLANT LOCATION
22 | P a g e 
CHAPTER 4 
Financial Aspect 
In business, management and financial aspect go hand in hand. Proper 
management cannot push through without capitalization is properly laid down 
through the use of the financial statements. 
Details of the Financial Assumptions 
The selling price of each slice of the product is Php 15.00 for the first period 
of the operation and will increase 2.00 pesos in every period. 
1. Demand is 6,720 pieces for the period and will have an increase of 10% in 
every period. 
2. Purchase is P 17,826 for the first and will have an increase of 10% per 
period. 
3. Raw materials end is 3% of the total purchase. 
4. Office supplies are assumed to increase 5% every period. 
5. Business permit and licenses are assumed to be P1,500.00 and will 
remain constant for the next five years. 
6. Manufacturing overhead (Electricity) will have an increase of 5% per 
period. 
7. Transportation expense will increase by 5% in every year. 
8. Salaries and wages will have 5% in every year. 
9. SSS, Medicare is assumed to increase 5% annually. 
10. Rental expense is P 1,000 monthly and will remain constant for the next 
five years.
23 | P a g e 
11. Income tax rate is 32%.. 
12. 13th month pay will increase by 5% annually. 
13. Advertisement and Promotion will have an increase of 5% annually. 
Form of Ownership 
The type of ownership will be Partnership. It is composed of nine (9) partners 
wherein each of them will be contributing P 6,667.67 as initial investment. Every 
one of them is responsible and liable for any inconsistency in every business 
transactions. 
The partners will then set specific dates to visit the field to observe and 
check the workers. Each of them is paid with equal salary, which is covered up 
already in the investment of the partners 
Initial Capital Requirements 
The project will be operated by the partnership and have a capital 
contribution to finance the proposed project. Each contribution of the partners is 
as follows. 
Partners Form of Investment Amount 
Basilio, Christian Cash P 6,666.67 
Emilia, John Paul A. Cash P 6,666.67 
Itum, Suzette Q. Cash P 6,666.67 
Jaguit, Charmaine Cash P 6,666.67 
Japson, Denmark Cash P 6,666.67 
Maglangit, Garry A. Cash P 6,666.67 
Moral Jr., Reynaldo Cash P 6,666.67 
Nambatac, Angela P. Cash P 6,666.67 
Revil, Luis Lorenzo Cash P 6,666.67
24 | P a g e 
SCHEDULE 1 
FIXED ASSET 
Particular Amount 
Furniture P 5,700.00 
Tools and Equipments 2,800.00 
Total P 8,500.00 
SCHEDULE 2 
SELLING ACTIVITY SCHEDULE 
YEAR DEMAND (units) 
SELLING PRICE 
(Php) 
Earning (Php) 
1st 6,720.00 15.00 P 100,800.00 
2nd 7,392.00 17.00 125,664.00 
3rd 8,131.20 19.00 154,489.40 
4th 8,944.32 21.00 187,830.72 
5th 9,838.75 23.00 226,291.25 
TOTAL 41,026.27 P 795,078.77
25 | P a g e 
SCHEDULE 3 
PURCHASE OF RAW MATERIALS 
ITEMS UOM DAILY MONTHLY YEARLY 
AMOUNT 
(Php) 
Egg Pieces 3 48 576 P 3,000.00 
Mangoes Kg .5 8 96 1,200.00 
Banana pieces 3 48 576 750.00 
Butter Cup 1 16 192 2,000.00 
Milk Cup 1.5 24 288 4,000.00 
Condense Cup .25 4 48 1,000.00 
Flour Cup 2 32 384 3,300.00 
Sugar Cup .5 8 96 2,000.00 
Calumet Tablespoon 1 16 192 576.00 
TOTAL P 17,826.00 
SCHEDULE 4 
OUTRIGHT EXPENSES 
ITEMS QTY 
UNIT 
PRICE 
(Php) 
AMOUNT 
EST. LIFE 
(year) 
ANNUAL 
DEPRECIATION 
(Php) 
Booth 1 5,000.00 P5,000.00 5 P 1,000.00 
Table 1 500.00 500.00 5 100.00 
Stool 
(chair) 
1 200.00 200.00 5 40.00 
TOTAL P5,700.00 P 1,140.00
26 | P a g e 
TOOLS AND EQUIPMENT 
ITEM QTY 
UNIT 
PRICE 
(PHP) 
AMOUNT 
(PHP) 
EST. 
LIFE 
(Year) 
ANNUAL 
DEPRECIATION 
(Php) 
Steamer 1 560.00 560.00 5 P 112.00 
Stove 
(Electric) 
1 920.00 920.00 5 184.00 
Molder 10 55.00 550.00 5 110.00 
Measuring 
Cups 
6 
90.00 per 
set 
90.00 5 18.00 
Mixer 1 40.00 40.00 5 8.00 
Bowl 2 75.00 150.00 5 30.00 
Tupperware 1 120.00 120.00 5 24.00 
Knife 1 60.00 60.00 5 12.00 
Ladle 1 125.00 125.00 5 25.00 
Food Tong 1 70.00 70.00 5 14.00 
Scoop 1 25.00 25.00 5 5.00 
Chopping 
Board 
1 90.00 90.00 5 18.00 
TOTAL P 2,800.00 P 560.00
27 | P a g e 
SCHEDULE 5 
OFFICE SUPPLIES 
ITEMS QTY (PC) 
UNIT PRICE 
(Php) 
AMOUNT 
Ballpen 12 5.00 60.00 
Columnar 2 25.00 50.00 
Paper 500 0.25 125.00 
TOTAL P 235.00 
SCHEDULE 6 
EMPLOYEE SALARY AND WAGES 
Daily (Php) Monthly (Php) Yearly (Php) 
P 200.00 P 3,200.00 P 38,400.00 
Less: Yearly contribution for SSS, Medicare, Pag-Ibig (Php) : 4, 926.00 
TOTAL : P 33,474.00 
DIRECT LABOR 
Per Preparation 
Schedule (Php) 
Monthly (Php) Yearly (Php) 
40.00 P 640.00 7,680.00 
Less: Yearly contribution for SSS, Medicare, Pag-Ibig (Php) : 985.20 
TOTAL : P 6,694.80
28 | P a g e 
SCHEDULE 7 
BUSINESS PERMIT 
Permit Amount (Php) 
Mayor’s Permit 1,400.00 
Fire Permit 100.00 
Total P 1,500.00 
SCHEDULE 8 
OVERHEAD EXPENSES 
EXPENSES (Php) 
UTILITIES MONTHLY (PHP) ANNUAL (PHP) 
Electric P 300.00 P 3,600.00 
Water 150.00 1,800.00 
TOTAL P 450.00 P 5,400.00 
SCHEDULE 9 
TRANSPORTATION EXPENSE 
DAILY (PHP) MONTHLY (PHP) YEARLY (PHP) 
P 14.00 P 224.00 P 2, 688.00 
RENTAL EXPENSE 
MONTHLY YEARLY (Php) 
P 1,000.00 P 12,000.00
29 | P a g e 
13th MONTH PAY 
EMPLOYEE AMOUNT (PHP) 
Service Crew P 4,000.00 
Waffle Expert 1,000.00 
TOTAL P 5,000.00 
ADVERTISEMENT AND PROMOTION EXPENSE 
COLATERALS EXPENSE (PHP) 
Streamers P 300.00 
Flyers 300.00 
TOTAL P 600.00
30 | P a g e 
BAMA Gaufre 
Statement of Cashflow 
For the Years Ended 2014-2016 
2014 2015 2,016.00 
CASH FLOW AMOUNT AMOUNT AMOUNT 
Cash Balance, Beg 
60,971.00 87,865.40 
Partners Contribution 60,000.00 
Sales 100,800.00 125,664.00 154,492.80 
TOTAL 160,800.00 186,635.00 242,358.20 
Less: Cash Outflow 
Purchase of Fix Assets 2,800.00 
Purchase of Furniture and Fixtures 5,700.00 
Purchase of Raw Materials 17,826.00 19,608.60 21,569.46 
Payment to Direct Labor 6,694.80 7,029.54 7,381.02 
Lights and Water 5,400.00 5,670.00 5,953.50 
Salaries and Wages 33,474.00 35,147.70 36,905.09 
Transportation 2,688.00 2,822.40 2,963.52 
Rent 12,000.00 12,000.00 12,000.00 
Advertisement & Promotions 600.00 630.00 661.50 
SSS & Philhealth 5,911.20 6,206.76 6,517.10 
Permit & License 1,500.00 1,500.00 1,500.00 
13th Month Pay and others 5,000.00 5,250.00 5,512.50 
Office Supplies 235.00 246.75 259.09 
Income Tax 0.00 2,657.85 8,929.83 
TOTAL 99,829.00 98,769.60 110,152.60 
Cash Balance, End 60,971.00 87,865.40 132,205.60
31 | P a g e 
BAMA Gaufre 
Statement of Income 
For the Years Ended 2014-2016 
2014 2015 2016 
AMOUNT AMOUNT AMOUNT 
SALES: 
UNIT SALES 6,720 7,392 8,131.20 
SELLING PRICE 15 17 19.00 
TOTAL 100800 125664 154,492.80 
LESS: COST OF SALES 
MATERIALS 
Raw Materials, Beg 
534.78 588.26 
ADD: Purchase Available for Use 17,826.00 19,608.60 21,569.46 
LESS: Materials, End 534.78 588.26 647.08 
17,291.22 19,555.12 21,510.63 
Direct Labor 6,694.80 7,029.54 7,381.02 
FACTORY OVERHEAD 
Light and Water 5,400.00 5,670.00 5,953.50 
Rent 12,000.00 12,000.00 12,000.00 
17,400.00 17,670.00 17,953.50 
TOTAL COST OF SALES 41,386.02 44,254.66 46,845.15 
GROSS PROFIT 59,413.98 81,409.34 107,647.65 
LESS: OPERATING EXPENSE 
Salaries and Wages 33,474.00 35,147.70 36,905.09 
Transportation 2,688.00 2,822.40 2,963.52 
Advertisement & Promo 600.00 630.00 661.50 
SSS, Philhealth, Pag-Ibig 5,911.20 6,206.76 6,517.10 
Permit & Licenses 1,500.00 1,500.00 1,500.00 
Office Supplies 235.00 246.75 259.09 
13th Month Pay 5,000.00 5,250.00 5,512.50 
Outright Expense 1,700.00 1,700.00 1,700.00 
TOTAL OPERATION EXPENSE 51,108.20 53,503.61 56,018.79 
INCOME BEFORE TAX 8,305.78 27,905.73 51,628.86 
Less: INCOME TAX (32%) 2,657.85 8,929.83 16,521.23 
INCOME AFTER TAX 5,647.93 18,975.90 35,107.62
32 | P a g e 
BAMA Gaufre 
Statement of Balance Sheet 
For the Years Ended 2014-2016 
2014 2015 2016 
AMOUNT AMOUNT AMOUNT 
ASSETS 
Current Assets 
Cash 60,971.00 87,865.40 132,205.60 
Raw Material, End 534.78 588.258 647.08 
Total Current Assets 61,505.78 88,453.66 132,852.68 
Non Current Assets 
Tools and Equipment 2,800.00 2,800.00 2,800.00 
Furnitures and Fixtures 5,700.00 5,700.00 5,700.00 
TOTAL 8,500.00 8,500.00 8,500.00 
Less: Outright Expense 1,700.00 3,400.00 5,100.00 
Total Non Current Assets 6,800.00 5,100.00 3,400.00 
TOTAL ASSESTS 68,305.78 93,553.66 136,252.68 
LIABILITIES and PARTNER'S CAPITAL 
Tax Payable 2,657.85 8,929.83 16,521.23 
Partners Capital 60,000.00 65,647.93 84,623.83 
ADD: Net Income 5,647.93 18,975.90 35,107.62 
Total 65,647.93 84,623.83 119,731.45 
TOTAL LIABILITIES AND CAPITAL 68,305.78 93,553.66 136,252.68
33 | P a g e 
FINANCIAL RATIOS 
2014 2015 2016 
Payback 
Period = 
Investment 60,000.00 60,000.00 60,000.00 
Net Income 5,647.93 18,975.90 35,107.62 
TOTAL 
10.62336037 3.161906191 1.709030512 
2014 2015 2016 
Gross 
Margin 
Ratio = 
Gross Profit 59,413.98 81,409.34 107,647.65 
Sales 100,800.00 125,664.00 154,492.80 
TOTAL 
0.589424405 0.647833413 0.696781007 
2014 2015 2016 
Current 
Ratio = 
Current Assets 61,505.78 88,453.66 132,852.68 
Current 
Liabilities 2,657.85 8,929.83 16,521.23 
TOTAL 
23.1411815 9.90541019 8.041329023 
2014 2015 2016 
Return of 
Total 
Assets = 
Net Income 5,647.93 18,975.90 35,107.62 
Total Assets 68,305.78 93,553.66 136,252.68 
TOTAL 
0.082685981 0.202834345 0.257665557
34 | P a g e 
FINANCIAL RATIO ANALYSIS 
Payback Period 
The payback period of the capital invested for the project on its first year will 
be ten years after. However, considering that there is an increase of sales 
that fallouts having an augmenting amount of the net income, within the next 
4 to 5 years, the invested capital will be returned already. 
Gross Margin 
For the first year of the business, we have 58.94% for our Gross Margin. It 
means that after paying off our inventory cost, we still have 58.94% of our 
sales revenue to cover our operating costs. Moreover, for the succeeding 
year of the business, we have an increase of 5.84% in our Gross Margin that 
indicates our company is selling our inventory in a higher profit percentage. 
Current Ratio 
The Current Ratio of the company is relatively high. As perceived in our 
financial ratio, we have more than a 100 times current assets than our 
liabilities. The result signifies that our company is capable of paying our 
debts as identified on the company’s financial ratio computation.
35 | P a g e 
Return of Total Assets 
Considering that the company is still on its start-up phase, we have a stumpy 
percentage on our ROA. However, for the succeeding years of the operation 
of the business, it is prominent that our ROA is increasing which is an 
indicator that our company can earn a return on investment.
36 | P a g e 
Break-Even Point in Sales 
Units 
Solving the above equation for x which equals break-even point in sales units, we 
have: 
Break-even Sales Units = FC 
P – v 
Solution 
We have, 
P = P15 
V = 3.65 
FC = 24,200.00 
Substituting the known values into the formula for the breakeven point in sales 
units, we have: 
Breakeven Point in Sales Units (x) 
BEV = 24,200.00 / (15 – 3.65) 
BEV = 24,200.00 / 11.35 
BEV = 2132.16 units 
Break-even Point in Sales Peso = P 15 x 2132.16 
= P 31,982.4
37 | P a g e 
CHAPTER 5 
MANAGEMENT FEASIBILITY 
Management Structure 
OWNERS 
Manager 
Worker
38 | P a g e 
KEY MANAGERS AND PERSONNEL 
Owners: 
 To make sure the business runs correctly. 
 Has the knowledge of the product the business is offering 
 Make sure the policies within the business are working, and 
employees are following laws. 
 The owner should be aware of the market for their product and 
should find ways to fit their product into the market 
Managers: 
 Managers are usually responsible for ensuring the people assigned 
to them are doing their task correctly. 
 Managers are operating the business well. 
 Ensure procedures are being followed. Set priorities. 
Workers: 
 Follow the policy of the business. 
 Taking reasonable care to protect themselves and the business. 
 Proper use of safety equipment, clothing and device matters. 
 Cooperating with the workplace safety and health. 
 Report accidents, occupation illness and near misses. 
 Cooperate with your employer and supervisor.
39 | P a g e 
CHAPTER 6 
SOCIO-ECONOMIC STUDY 
INTRODUCTION 
This chapter includes the socio-economic benefits of the proposed project. 
The proposed project aims to help our localities and the farmers of the country. 
Nowadays, it is important small entrepreneurs should realize the worth of 
creating or starting a business would largely contribute to the socio-economic 
development of the country. 
In this certain project, the researcher considers the whole part of the 
business especially the social impact in the community. 
CONTRIBUTION TO INCOME AND EMPLOYMENT 
The main goal of a certain business is to have high income especially in the part 
of the owner. A business should create a harmonious relationship between the 
manager and employees to attain the main goal of the business which is to have 
income. All workers need income to support their own needs and also for their 
service rendered in the business. Building up this business is a great opportunity 
for unemployed people to have a job. It will also be their opportunity of having 
another source income. 
TAX CONTRIBUTION
The business is expected to give great contribution to the government in 
the form of taxes. The tax payment from the business would help the localities as 
well as the economy for its future projects especially for the agriculture projects 
will benefit farmers. This would help the country to become more progressive. 
40 | P a g e 
RECOMMENDATION 
After considering all the important factors in the study such as the 
marketing, technical, and socio-economic and management study. Based on the 
study, it is recommended the proposed project, BAMA Gaufre, will be pursued 
and establish at the CU Food Court. It will decrease the unemployment rate and 
be able to help our government to improve infrastructures. In order for it to 
compete with other pancake business establishments, its product must be 
improved.

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"BAMA Gaufre" 2 -

  • 1. 1 | P a g e Introduction Waffle has been introduced during 14th to 16th century, and it has been known to be a household snack or a light meal to those people who are in a hurry. In the Western Countries, such as United States of America, they consider waffle as a breakfast meal which pairs with a maple syrup and fruit juice or black coffee. Now, in today’s generation, waffle has evolved itself by not just only a household food but into a more marketable business such as the world renowned Belgian Waffle and the Philippines’ Waffle Time. Waffle, a classic yet renowned snack has not only fed up the Western countries but the entire world already with different variations and twist. In our group, this snack will be laid with a little twist from its original concept and will be known as the “BAMA Gaufre”. BAMA Gaufre (pronounced as “goof”) is a derivation of two main raw materials of the product. The Banana and Mango which the name BAMA came from and the first two letters of the fruit was combined to become the word “BAMA”. On the other hand, Gaufre is a French word which means Waffle in which French is one of the three main languages the country of Belgium uses that is said to be the origin of Waffle. The concept of BAMA Gaufre, is to use Waffle recipe which is the culprit why the snack is a heavy meal since it uses ingredients similar into making waffle which is prepared through waffle iron. However, the BAMA Gaufre will not be cooked into a Waffle Iron which is should be done when cooking waffles but in our case, it will be steamed. Moreover, the BAMA Gaufre will be a more
  • 2. innovative product using the abundance of our local crops here in the Philippines 2 | P a g e most especially in Mindanao. Being one of the largest exporters of Banana and Mangos in Asia, our product is pertinent for this. In a tropical country, such as ours (http://www.hobotraveler.com/tropical/list-of-tropical-countries.php), these fruits are not any more seasonal yet a whole year round crop which is available in every farm. Ripe Mangoes and Banana will serve as the filling of the product thus making it as “BAMA Gaufre”. By the name itself, it would somehow generate curiosity to the consumer because the name is peculiar. Our proposed product, the BAMA Gaufre, which the local ingredients are abundant with a reasonable price, will help our local farmer who produce mangoes and bananas and would somehow improve their economic situation. Furthermore, our product offers a healthy option to students that are still within their budget.
  • 3. 3 | P a g e CONCEPTUAL FRAMEWORK MARKET ANALYSIS TECHNICAL ASPECT FINANCIAL ASPECT MANAGEMENT ASPECT SOCIO-ECONOMIC BENEFIT Description and Outlook Size of the Industry Target Market Market Segmentation Marketing and Sales Activities Detailed Product Competition The Product Product Process Machinery and Equipment Structures Raw Materials Details of Financial Assumption Initial Capital Requirement Cost & Expense Schedule Projected Financial Aspect Financial Ratios Management Staff Structure Key Manager Legal Structure of the Program Owners Socio- Desirability Contribution to Income & Employment Socio-Economic Benefit Plant Location Plant Size and Production Plant Layout
  • 4. 4 | P a g e STATEMENT OF THE PROBLEM In business environment, determining the competent condition of your product is very important. This is to know the possible condition of your product in the middle of the business operation as compared with the any other possible competitor. These are the following problems will be considered in taking this feasibility study. 1. What is the marketing feasibility of the project considering the following: a) Description and outlook of the industry b) Size of the Industry c) Target Market d) Market Segmentation and Presentation e) Marketing and Sales Activities f) Competition 2. What is the technical feasibility of the proposed business considering the following: a) The Product b) Production c) Machinery and Equipment d) Plant Size and Production Schedule e) Plant Location 3. What is the financial feasibility of the proposed business considering the following:
  • 5. 5 | P a g e a) Details of Financial Assumptions b) Initial Capital Requirements c) Projected Financial Statements d) Financial Ratios 4. What is the management feasibility of the proposed business considering the following: a) Management Staff Structure b) Key Managers and Personnel c) Legal Structure of the Program d) Owners 5. What is the socio-economic benefit of the feasibility of the proposed business considering the following: a) Social Desirability b) Contribution to Income and Employment c) Tax Contribution
  • 6. 6 | P a g e Chapter 2 Market Analysis This chapter will discuss the description and outlook of the industry, size of the industry, target market, market segmentation and presentation, market sales and activities and detailed production and competition. Description and Outlook of the Industry Waffle, being one of the most known breakfast meal in Western Countries such as the United States of America and Europe has been around during the Medieval Age. This snack has already set its name in every corner of the world. In these countries, waffle is usually enjoyed during breakfast coupled with a maple syrup and fruit juice or coffee. Moreover, waffle nowadays comes with diverse taste and variations depending on the culture where it is being sold. Here in the Philippines, waffle has become one of the famous snacks which are commonly seen in schools and malls. For instance, the Philippine’s Waffle Time has set its name in the market popping out like mushroom in key cities here in the Philippines. Earlier this year, the Famous Belgian Waffle had also invaded Cagayan de Oro as one of their market, setting one of their prime branches at Limketkai Mall and satellite locations in Centrio and SM. Entrepreneurs tend to open up a franchise business in waffle industry where urbanization and economic growth is augmenting thus making their product more profitable. Moreover, Waffle is following global development
  • 7. creating a scene in the market of Cagayan de Oro city making it as waffle frontier 7 | P a g e in the next few years. Size of Industry Waffle Time and the Famous Belgian Waffle is the two major waffle seller here in the city that is widely scattered in key economic areas such as the malls and schools. Having been able to satisfy the customer’s taste buds, these two waffle seller had undisputedly set their pedestal in the market. On the other hand, by launching our BAMA Gaufre (which is steamed and has a fruit filling) is also affordable in the marketplace will give the customers a new innovative product to enjoy and a healthier snack. Our prime target markets are the students of Capitol University having a population of 4,975. In Cagayan de Oro city alone, there are more than fifteen waffle outlets. Although our product is new because it’s different on its original concept, the taste of BAMA Gaufre is surely Pinoy that is diverse from other present products. SUMMARY OF RESPONDENTS Market Segment Total Number of Respondents Percentage Arts and Sciences 5 1.35% Business Administration 69 18.65% Computer Science 19 5.14% Criminology 31 8.38% Education 49 13.23%
  • 8. Engineering 24 6.49% Maritime Education 139 37.56% Nursing and Midwifery 34 9.2% TOTAL 370 100% 8 | P a g e MARKET SEGMENTATION AND PRESENTATION The group surveyed a total of 370 respondents. Year Level CAS CBA CM E CoC S CoCri m CoE CoEn g’g CoN & GM No. of Respondents First 1 23 56 10 9 21 6 7 133 Second 1 18 39 5 9 13 4 8 96 Third 2 14 44 2 6 9 5 8 90 Fourth 1 14 0 2 7 7 4 11 44 Fifth 0 0 0 0 0 0 5 0 5 TOTAL 5 69 139 19 31 49 24 34 370 METHODS OF DATA In this study, we used structured questionnaire in collecting data, wherein the set of questions was given to the respondents with regards to the product. The method will help proponents to find out the food inclination of each respondent that represents our target market. It will help us lead to a new innovative product that has a big probability to boom in the business world.
  • 9. 9 | P a g e SOURCE OF DATA The sources of data were accumulated through the results from the structured questionnaires from the respondents of Capitol University. That includes the following programs/courses: BS in Maritime Education which has the greatest sample size of the production of Capitol University, BS in Nursing and School of Midwifery, BS in Computer Science and Information Technology, BS in Criminology, BS in Secondary Education and Elementary Education, BS in Business Administration, BS in Arts and Science and BS in Engineering. VALIDATION OF INSTRUMENTS Accurate data were from the results that came from the survey through our structured questionnaire was answered by the respondents; the survey was conducted last August 7, 2014
  • 10. 10 | P a g e PRODUCT TASTE ANSWER No. of Respondents Percentage YES 358 96.77% NO 12 3.23% TOTAL 370 100% Note: The table shows 96.77% of the respondents have already tasted a waffle. ANSWER No. of Respondents Percentage YES 13 3.51% NO 357 96.49% TOTAL 370 100% Note: In this table, it reveals 96.49% of the respondents have not yet eaten a steamed waffle which means we have a vast possibility in entering the waffle industry with a new innovative product . CONSUMPTION TO RAW MATERIALS ANSWER No. of Respondents Percentage Mango Only 49 13.25% Banana Only 12 3.26% I eat both 285 77% I don’t eat both 24 6.49% TOTAL 370 100% Note: The table tells us 77% of the respondents eat both ripe mangos and bananas and only 6.49% are the ones who don’t eat both mango and banana.
  • 11. YES 351 94.86% NO 19 5.14% TOTAL 370 100% Soda 94 26.86% Water 30 8.57% Juice 125 35.71% Shake 101 28.86% TOTAL 350 100% 11 | P a g e WILLINGNESS TO BUY ANSWER No. of Respondents Percentage YES 231 62.43% NO 18 4.86% MAYBE 121 32.71% TOTAL 370 100% Note: The table shows 62.43% of the respondents are willing to buy a new version of a waffle. Q#5 Do you wish to pair your Steamed Waffle with a drink? 94.86% percent of the respondents agreed to pair their waffle with a drink. Q#6 What drink would match the Steamed Waffle? This table shows 35.71% of the respondents would prefer Juice to match the product, followed by Shake, Soda and Water.
  • 12. Quality 213 57.57% Brand 33 8.91% Packaging 28 7.57% Price 96 25.95% TOTAL 370 100% 12 | P a g e Q#7 What do you consider in buying a product? Our respondents consider Quality in buying a product which is then followed by Price, Brand and its Packaging.
  • 13. 13 | P a g e MARKET SEGMENTATION AND PRESENTATION According to Sakana Maki Sushi’s Feasibility Study, they stated the students of the specified courses have a daily allowance ranges from 30-100 pesos. More so, 62% of the respondents are willing to try the product. Our product, the BAMA Gaufre, provides a high nutritional value compare to other waffle being sold in the market, wherein the market itself can enjoy without the fear of acquiring health problems. However, we will emphasize too much of anything is not good. Students nowadays are now prone and vulnerable of acquiring early health problems because of the unhealthy foods that are exposed to them that are sold in the sidewalks. Not mentioning the pollutions, dust and other airborne diseases may acquire by those products since it sold in the street. We also saw this threat that’s why creating health beneficial food products is our chief objectives. MARKETING SALES AND ACTIVITIES To uphold our product by the customers in the market, we will distribute flyers and leaflets in selected places in the city like schools and malls and other strategic locations. We will also use social networking sites as a medium of our advertisement; it is a common knowledge today that most of the people (http://www.emarketer.com/Article/Social-Networking-Reaches-Nearly-One-Four- Around-World/1009976) have their own Facebook, Twitter, Instagram and other
  • 14. similar social networking sites. This advertisement is free and there would be no 14 | P a g e additional marketing and promotional expenses in our part. To entice more customers to buy our product, posters and vast tarpaulins are neatly displayed in store area containing all the necessary advertisement and product information so our customers can have an easy outlook and product knowledge. “BAMA GAUFRE” DESCRIPTION OF THE PRODUCT Waffle is one of the oldest products invented; it started during the medieval times, around 9th to 10th century and was later on introduced to the whole world during the 14th to 16th century. By the early 20th century, waffle recipes become rare in recipe books, and only 29 professional waffle craftsmen, the oublieurs, remained in Paris. Waffles were shifting from a predominately street-vendor-based product to an increasingly homemade product, aided by the 1918 introduction of GE’s first electric commercial waffle maker. By the mid-1930s, dry pancake/waffle mix had been marketed by a number of companies, including Aunt Jemima, Bisquick, and a team of three brothers from San Jose, Calif. – the Dorsas. It is the Dorsas who would go on to innovate commercial production of frozen waffles, which they began selling under the name “Eggo” in 1953 (http://en.wikipedia.org/wiki/Waffle#History).
  • 15. In the 21st century, waffle continues to evolve. What began as flour and water heated between two iron plates (http://www.tastespotting.com/search/waffles/1) or commonly known as waffle irons, are now popular worldwide. These are produces in different varieties, sizes and flavors, with has distinctive taste depending on the culture taste of the 15 | P a g e customer where it is created. Today, consumers have become more health conscious on the product they eat. In order to compete with the new trend in the market arena, developing healthier products with a delicious taste is a grand concept. The research signifies consumers are drifting en route for convenience, health and wellness. Mango, the products main ingredient contains varieties of phytochemical and nutrients which are under preliminary research for their potential various disease process. Banana is known for its potassium content which is beneficial for cardiovascular aspects. It also contains low glycemic carbohydrates with fiber that speeds up the digestions; banana also contains vast amounts of vitamins, nutrients and minerals. The Cagayan de Oro business environment as well as its municipal zest combined with its (http://www.zamboanga.com) warm and easy nature of the local people. These give it an independent setting that gives numbers of businessmen to stay in the city for good. This project will help to give employment to the local people, and will help to grow the economy of the city by paying tax and purchasing resources from the
  • 16. local farmers who grow mangos and bananas. The local farmers will supply tomato and mango will have a regular customer for their products and regular 16 | P a g e income. COMPETITION The following are the firms/establishments that offer Waffle in key areas here in Cagayan de Oro. 1. Famous Belgian Waffle 2. Waffle Time The above mentioned competitors are the two major waffle sellers that offer varied waffle flavors in Cagayan de Oro; they also provide best selling waffle available in the market.
  • 17. 17 | P a g e CHAPTER 3 Technical Study This chapter will discuss the product, its process, production schedule, equipment used, plant size and plant layout and structures. THE PRODUCT The BAMA Gaufre, the new twist in waffle, is made by using the waffle mixture similar in making a homemade waffle. However, our product does not follow the usual concept in making a waffle which is using a waffle iron to cook it but it is done by steaming the waffle. The filling of the waffle is the mango and banana. The waffles are sliced into identical slices and can be served with cheese on top of it. PRODUCTION PROCESS Ingredients and Preparation of the Waffle Recipe:  3 eggs  1 ½ cups milk  one tablespoon baking powder  ¼ teaspoon salt  1/8 cup of condensed milk.  2 cups flour  ½ cup melted butter  1/2 cup sugar  one tablespoon vanilla
  • 18. 18 | P a g e  Butter  Mashed mango Preparing the steamer and fruits  Add some water in the steamer.  Slice the Banana into rectangular strips and line strips with the mango. Mixing the ingredients  Mix all the dry ingredients (flour, sugar, salt and baking powder) into one large bowl.  In a separate bowl, mix the eggs and melted butter. Beat the mix ingredients thoroughly.  Mixed altogether the dry ingredients with the eggs and butter into a large bowl and add milk, vanilla and condensed milk.  It should be mixed thoroughly until there are no visible small groups of flour.  Add the mashed mango and stir. Steaming the BAMA Gaufre  Prepare the molding Tupperware.  Put a moderate amount of the Waffle Recipe into the Tupperware and put the Banana and Mango on top of it for the filling. Once done putting the fruits, add another layer of the Waffle recipe.  Cover the Tupperware with aluminum foil to prevent the water from dripping into the product. Put it into the steamer in 15 to 20 minutes.
  • 19.  Get the product from the steamer and turn the Tupperware upside down into a plate; it will slide down automatically to the plate. To garnish, add 19 | P a g e some quick melt cheese.  Slice the Steamed Waffle and it’s ready to serve. PLANT SIZE AND PRODUCTION SCHEDULE YEAR DAILY (unit) TOTAL UNITS (year) TOTAL AMOUNT (year) 1st 35 slices 6,720 P 100,800 2nd 45 slices 8,640 129,600 3rd 45 slices 8,640 129,600 4th 60 slices 11,520 172,800 5th 75 slices 14,400 216,000 TOTAL 260 slices 49,920 P 748,800.00 Machinery and Equipment The product requires electric equipment such as steamer for cooking the BAMA Gaufre, Refrigerator for storing the finished products and the raw materials that is being used. We also need measuring cups, large bowls, spatula and other baking tools for the preparation of the product.
  • 20. 20 | P a g e PLANT LAYOUT
  • 21. 21 | P a g e PLANT LOCATION
  • 22. 22 | P a g e CHAPTER 4 Financial Aspect In business, management and financial aspect go hand in hand. Proper management cannot push through without capitalization is properly laid down through the use of the financial statements. Details of the Financial Assumptions The selling price of each slice of the product is Php 15.00 for the first period of the operation and will increase 2.00 pesos in every period. 1. Demand is 6,720 pieces for the period and will have an increase of 10% in every period. 2. Purchase is P 17,826 for the first and will have an increase of 10% per period. 3. Raw materials end is 3% of the total purchase. 4. Office supplies are assumed to increase 5% every period. 5. Business permit and licenses are assumed to be P1,500.00 and will remain constant for the next five years. 6. Manufacturing overhead (Electricity) will have an increase of 5% per period. 7. Transportation expense will increase by 5% in every year. 8. Salaries and wages will have 5% in every year. 9. SSS, Medicare is assumed to increase 5% annually. 10. Rental expense is P 1,000 monthly and will remain constant for the next five years.
  • 23. 23 | P a g e 11. Income tax rate is 32%.. 12. 13th month pay will increase by 5% annually. 13. Advertisement and Promotion will have an increase of 5% annually. Form of Ownership The type of ownership will be Partnership. It is composed of nine (9) partners wherein each of them will be contributing P 6,667.67 as initial investment. Every one of them is responsible and liable for any inconsistency in every business transactions. The partners will then set specific dates to visit the field to observe and check the workers. Each of them is paid with equal salary, which is covered up already in the investment of the partners Initial Capital Requirements The project will be operated by the partnership and have a capital contribution to finance the proposed project. Each contribution of the partners is as follows. Partners Form of Investment Amount Basilio, Christian Cash P 6,666.67 Emilia, John Paul A. Cash P 6,666.67 Itum, Suzette Q. Cash P 6,666.67 Jaguit, Charmaine Cash P 6,666.67 Japson, Denmark Cash P 6,666.67 Maglangit, Garry A. Cash P 6,666.67 Moral Jr., Reynaldo Cash P 6,666.67 Nambatac, Angela P. Cash P 6,666.67 Revil, Luis Lorenzo Cash P 6,666.67
  • 24. 24 | P a g e SCHEDULE 1 FIXED ASSET Particular Amount Furniture P 5,700.00 Tools and Equipments 2,800.00 Total P 8,500.00 SCHEDULE 2 SELLING ACTIVITY SCHEDULE YEAR DEMAND (units) SELLING PRICE (Php) Earning (Php) 1st 6,720.00 15.00 P 100,800.00 2nd 7,392.00 17.00 125,664.00 3rd 8,131.20 19.00 154,489.40 4th 8,944.32 21.00 187,830.72 5th 9,838.75 23.00 226,291.25 TOTAL 41,026.27 P 795,078.77
  • 25. 25 | P a g e SCHEDULE 3 PURCHASE OF RAW MATERIALS ITEMS UOM DAILY MONTHLY YEARLY AMOUNT (Php) Egg Pieces 3 48 576 P 3,000.00 Mangoes Kg .5 8 96 1,200.00 Banana pieces 3 48 576 750.00 Butter Cup 1 16 192 2,000.00 Milk Cup 1.5 24 288 4,000.00 Condense Cup .25 4 48 1,000.00 Flour Cup 2 32 384 3,300.00 Sugar Cup .5 8 96 2,000.00 Calumet Tablespoon 1 16 192 576.00 TOTAL P 17,826.00 SCHEDULE 4 OUTRIGHT EXPENSES ITEMS QTY UNIT PRICE (Php) AMOUNT EST. LIFE (year) ANNUAL DEPRECIATION (Php) Booth 1 5,000.00 P5,000.00 5 P 1,000.00 Table 1 500.00 500.00 5 100.00 Stool (chair) 1 200.00 200.00 5 40.00 TOTAL P5,700.00 P 1,140.00
  • 26. 26 | P a g e TOOLS AND EQUIPMENT ITEM QTY UNIT PRICE (PHP) AMOUNT (PHP) EST. LIFE (Year) ANNUAL DEPRECIATION (Php) Steamer 1 560.00 560.00 5 P 112.00 Stove (Electric) 1 920.00 920.00 5 184.00 Molder 10 55.00 550.00 5 110.00 Measuring Cups 6 90.00 per set 90.00 5 18.00 Mixer 1 40.00 40.00 5 8.00 Bowl 2 75.00 150.00 5 30.00 Tupperware 1 120.00 120.00 5 24.00 Knife 1 60.00 60.00 5 12.00 Ladle 1 125.00 125.00 5 25.00 Food Tong 1 70.00 70.00 5 14.00 Scoop 1 25.00 25.00 5 5.00 Chopping Board 1 90.00 90.00 5 18.00 TOTAL P 2,800.00 P 560.00
  • 27. 27 | P a g e SCHEDULE 5 OFFICE SUPPLIES ITEMS QTY (PC) UNIT PRICE (Php) AMOUNT Ballpen 12 5.00 60.00 Columnar 2 25.00 50.00 Paper 500 0.25 125.00 TOTAL P 235.00 SCHEDULE 6 EMPLOYEE SALARY AND WAGES Daily (Php) Monthly (Php) Yearly (Php) P 200.00 P 3,200.00 P 38,400.00 Less: Yearly contribution for SSS, Medicare, Pag-Ibig (Php) : 4, 926.00 TOTAL : P 33,474.00 DIRECT LABOR Per Preparation Schedule (Php) Monthly (Php) Yearly (Php) 40.00 P 640.00 7,680.00 Less: Yearly contribution for SSS, Medicare, Pag-Ibig (Php) : 985.20 TOTAL : P 6,694.80
  • 28. 28 | P a g e SCHEDULE 7 BUSINESS PERMIT Permit Amount (Php) Mayor’s Permit 1,400.00 Fire Permit 100.00 Total P 1,500.00 SCHEDULE 8 OVERHEAD EXPENSES EXPENSES (Php) UTILITIES MONTHLY (PHP) ANNUAL (PHP) Electric P 300.00 P 3,600.00 Water 150.00 1,800.00 TOTAL P 450.00 P 5,400.00 SCHEDULE 9 TRANSPORTATION EXPENSE DAILY (PHP) MONTHLY (PHP) YEARLY (PHP) P 14.00 P 224.00 P 2, 688.00 RENTAL EXPENSE MONTHLY YEARLY (Php) P 1,000.00 P 12,000.00
  • 29. 29 | P a g e 13th MONTH PAY EMPLOYEE AMOUNT (PHP) Service Crew P 4,000.00 Waffle Expert 1,000.00 TOTAL P 5,000.00 ADVERTISEMENT AND PROMOTION EXPENSE COLATERALS EXPENSE (PHP) Streamers P 300.00 Flyers 300.00 TOTAL P 600.00
  • 30. 30 | P a g e BAMA Gaufre Statement of Cashflow For the Years Ended 2014-2016 2014 2015 2,016.00 CASH FLOW AMOUNT AMOUNT AMOUNT Cash Balance, Beg 60,971.00 87,865.40 Partners Contribution 60,000.00 Sales 100,800.00 125,664.00 154,492.80 TOTAL 160,800.00 186,635.00 242,358.20 Less: Cash Outflow Purchase of Fix Assets 2,800.00 Purchase of Furniture and Fixtures 5,700.00 Purchase of Raw Materials 17,826.00 19,608.60 21,569.46 Payment to Direct Labor 6,694.80 7,029.54 7,381.02 Lights and Water 5,400.00 5,670.00 5,953.50 Salaries and Wages 33,474.00 35,147.70 36,905.09 Transportation 2,688.00 2,822.40 2,963.52 Rent 12,000.00 12,000.00 12,000.00 Advertisement & Promotions 600.00 630.00 661.50 SSS & Philhealth 5,911.20 6,206.76 6,517.10 Permit & License 1,500.00 1,500.00 1,500.00 13th Month Pay and others 5,000.00 5,250.00 5,512.50 Office Supplies 235.00 246.75 259.09 Income Tax 0.00 2,657.85 8,929.83 TOTAL 99,829.00 98,769.60 110,152.60 Cash Balance, End 60,971.00 87,865.40 132,205.60
  • 31. 31 | P a g e BAMA Gaufre Statement of Income For the Years Ended 2014-2016 2014 2015 2016 AMOUNT AMOUNT AMOUNT SALES: UNIT SALES 6,720 7,392 8,131.20 SELLING PRICE 15 17 19.00 TOTAL 100800 125664 154,492.80 LESS: COST OF SALES MATERIALS Raw Materials, Beg 534.78 588.26 ADD: Purchase Available for Use 17,826.00 19,608.60 21,569.46 LESS: Materials, End 534.78 588.26 647.08 17,291.22 19,555.12 21,510.63 Direct Labor 6,694.80 7,029.54 7,381.02 FACTORY OVERHEAD Light and Water 5,400.00 5,670.00 5,953.50 Rent 12,000.00 12,000.00 12,000.00 17,400.00 17,670.00 17,953.50 TOTAL COST OF SALES 41,386.02 44,254.66 46,845.15 GROSS PROFIT 59,413.98 81,409.34 107,647.65 LESS: OPERATING EXPENSE Salaries and Wages 33,474.00 35,147.70 36,905.09 Transportation 2,688.00 2,822.40 2,963.52 Advertisement & Promo 600.00 630.00 661.50 SSS, Philhealth, Pag-Ibig 5,911.20 6,206.76 6,517.10 Permit & Licenses 1,500.00 1,500.00 1,500.00 Office Supplies 235.00 246.75 259.09 13th Month Pay 5,000.00 5,250.00 5,512.50 Outright Expense 1,700.00 1,700.00 1,700.00 TOTAL OPERATION EXPENSE 51,108.20 53,503.61 56,018.79 INCOME BEFORE TAX 8,305.78 27,905.73 51,628.86 Less: INCOME TAX (32%) 2,657.85 8,929.83 16,521.23 INCOME AFTER TAX 5,647.93 18,975.90 35,107.62
  • 32. 32 | P a g e BAMA Gaufre Statement of Balance Sheet For the Years Ended 2014-2016 2014 2015 2016 AMOUNT AMOUNT AMOUNT ASSETS Current Assets Cash 60,971.00 87,865.40 132,205.60 Raw Material, End 534.78 588.258 647.08 Total Current Assets 61,505.78 88,453.66 132,852.68 Non Current Assets Tools and Equipment 2,800.00 2,800.00 2,800.00 Furnitures and Fixtures 5,700.00 5,700.00 5,700.00 TOTAL 8,500.00 8,500.00 8,500.00 Less: Outright Expense 1,700.00 3,400.00 5,100.00 Total Non Current Assets 6,800.00 5,100.00 3,400.00 TOTAL ASSESTS 68,305.78 93,553.66 136,252.68 LIABILITIES and PARTNER'S CAPITAL Tax Payable 2,657.85 8,929.83 16,521.23 Partners Capital 60,000.00 65,647.93 84,623.83 ADD: Net Income 5,647.93 18,975.90 35,107.62 Total 65,647.93 84,623.83 119,731.45 TOTAL LIABILITIES AND CAPITAL 68,305.78 93,553.66 136,252.68
  • 33. 33 | P a g e FINANCIAL RATIOS 2014 2015 2016 Payback Period = Investment 60,000.00 60,000.00 60,000.00 Net Income 5,647.93 18,975.90 35,107.62 TOTAL 10.62336037 3.161906191 1.709030512 2014 2015 2016 Gross Margin Ratio = Gross Profit 59,413.98 81,409.34 107,647.65 Sales 100,800.00 125,664.00 154,492.80 TOTAL 0.589424405 0.647833413 0.696781007 2014 2015 2016 Current Ratio = Current Assets 61,505.78 88,453.66 132,852.68 Current Liabilities 2,657.85 8,929.83 16,521.23 TOTAL 23.1411815 9.90541019 8.041329023 2014 2015 2016 Return of Total Assets = Net Income 5,647.93 18,975.90 35,107.62 Total Assets 68,305.78 93,553.66 136,252.68 TOTAL 0.082685981 0.202834345 0.257665557
  • 34. 34 | P a g e FINANCIAL RATIO ANALYSIS Payback Period The payback period of the capital invested for the project on its first year will be ten years after. However, considering that there is an increase of sales that fallouts having an augmenting amount of the net income, within the next 4 to 5 years, the invested capital will be returned already. Gross Margin For the first year of the business, we have 58.94% for our Gross Margin. It means that after paying off our inventory cost, we still have 58.94% of our sales revenue to cover our operating costs. Moreover, for the succeeding year of the business, we have an increase of 5.84% in our Gross Margin that indicates our company is selling our inventory in a higher profit percentage. Current Ratio The Current Ratio of the company is relatively high. As perceived in our financial ratio, we have more than a 100 times current assets than our liabilities. The result signifies that our company is capable of paying our debts as identified on the company’s financial ratio computation.
  • 35. 35 | P a g e Return of Total Assets Considering that the company is still on its start-up phase, we have a stumpy percentage on our ROA. However, for the succeeding years of the operation of the business, it is prominent that our ROA is increasing which is an indicator that our company can earn a return on investment.
  • 36. 36 | P a g e Break-Even Point in Sales Units Solving the above equation for x which equals break-even point in sales units, we have: Break-even Sales Units = FC P – v Solution We have, P = P15 V = 3.65 FC = 24,200.00 Substituting the known values into the formula for the breakeven point in sales units, we have: Breakeven Point in Sales Units (x) BEV = 24,200.00 / (15 – 3.65) BEV = 24,200.00 / 11.35 BEV = 2132.16 units Break-even Point in Sales Peso = P 15 x 2132.16 = P 31,982.4
  • 37. 37 | P a g e CHAPTER 5 MANAGEMENT FEASIBILITY Management Structure OWNERS Manager Worker
  • 38. 38 | P a g e KEY MANAGERS AND PERSONNEL Owners:  To make sure the business runs correctly.  Has the knowledge of the product the business is offering  Make sure the policies within the business are working, and employees are following laws.  The owner should be aware of the market for their product and should find ways to fit their product into the market Managers:  Managers are usually responsible for ensuring the people assigned to them are doing their task correctly.  Managers are operating the business well.  Ensure procedures are being followed. Set priorities. Workers:  Follow the policy of the business.  Taking reasonable care to protect themselves and the business.  Proper use of safety equipment, clothing and device matters.  Cooperating with the workplace safety and health.  Report accidents, occupation illness and near misses.  Cooperate with your employer and supervisor.
  • 39. 39 | P a g e CHAPTER 6 SOCIO-ECONOMIC STUDY INTRODUCTION This chapter includes the socio-economic benefits of the proposed project. The proposed project aims to help our localities and the farmers of the country. Nowadays, it is important small entrepreneurs should realize the worth of creating or starting a business would largely contribute to the socio-economic development of the country. In this certain project, the researcher considers the whole part of the business especially the social impact in the community. CONTRIBUTION TO INCOME AND EMPLOYMENT The main goal of a certain business is to have high income especially in the part of the owner. A business should create a harmonious relationship between the manager and employees to attain the main goal of the business which is to have income. All workers need income to support their own needs and also for their service rendered in the business. Building up this business is a great opportunity for unemployed people to have a job. It will also be their opportunity of having another source income. TAX CONTRIBUTION
  • 40. The business is expected to give great contribution to the government in the form of taxes. The tax payment from the business would help the localities as well as the economy for its future projects especially for the agriculture projects will benefit farmers. This would help the country to become more progressive. 40 | P a g e RECOMMENDATION After considering all the important factors in the study such as the marketing, technical, and socio-economic and management study. Based on the study, it is recommended the proposed project, BAMA Gaufre, will be pursued and establish at the CU Food Court. It will decrease the unemployment rate and be able to help our government to improve infrastructures. In order for it to compete with other pancake business establishments, its product must be improved.