A FEASIBILITY STUDY PRESENTED TO THE FACULTY OF
THE COLLEGE OF BUSINESS ADMINISTRATION
CAGAYAN DE ORO CITY
IN PARTIAL FULFILLMENT
OF THE REQUIREMENTS FOR THE DEGREE OF
BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION
EMILIA, JOHN PAUL A.
ITUM, SUZETTE Q.
MAGLANGIT, GARRY A.
MORAL JR., REYNALDO
NAMBATAC, ANGELA P.
REVIL, LUIS LORENZO
This Feasibility Study is entitled “BAMA Gaufre” prepared and submitted
by John Paul A. Emilia, Christian Basilio, Suzette Itum, Charmaine Jaguit,
Denmark Japson, Garry Maglangit, Reynaldo Moral, Jr., Angela Nambatac and
Luis Lorenzo Revil in partial fulfillment of the requirements for the Bachelor of
Science in Business Administration, and has been examined and recommended
for oral examination.
ALDRICH S. PALARCA, DM
Defended in the oral examination before duly constituted tribunal with a rating of
FERDINAND PAUROM, MBM
MARK P. DOBLAS, MBM RENZ P. AGUHOB, CPA
CHRISTINE Z. MIÑOZA, MPSM
Accepted and in partial of the requirements for the degree of Bachelor of Science
in Business Administration.
ELIZABETH E. FIGUEROA, DM
Dean, College of Business Administration
Approval Sheet i
Executive Summary iii
Conceptual Framework 3
Statement of the Problem 4-5
Description and Outlook of the Industry 6
Size of the Industry 7
Summary of the Respondents 7
Market Segmentation and Presentation 8
Methods of Data 8
Source of Data 9
Validation of Instruments 9
Summary of Repondents
Table of Product Taste 10
Consumption to Raw Materials 10
Willingness to Buy 11
Survey Questions 11-12
Market Segmentation and Presentation 13
Marketing Sales Activities 13
Description of the Product Schedule 14-15
The Product 17
Production Process 17-19
Plant Size and Production Schedule 19
Machinery and Equipment 19
Plant Layout 20
Plant Location 21
Details of Financial Aspect 22
Form of Ownership 23
Initial Capital Requirements 23
Cost and Expense Schedule 24-29
Cash Flow 30
Income Statement 31
Balance Sheet 32
Financial Ratios 33
Financial Ration Analysis 34-35
Break-Even Point in Sales 36
Management Structure 37
Key Managers and Personnel 38
Contribution to Income and Employment 39
Tax Contribution 39-40
This Feasibility Study is made possible by the guidance, supervision,
cooperation and participation from everyone, including: parents, teachers, family,
friends and I essence, all sentient beings. More so, please allow us to dedicate
our acknowledgement of gratitude towards the following:
To the Almighty God who always look up and secure the safety of the
proponents in doing this project.
To our parents who always guide and give words of wisdom to inspire us
in doing our best in preparing this Feasibility Study as well as giving their
both financial and emotional support.
To our beloved intelligent professor Dr. Aldrich Serna Palarca, who has
greatly shared his knowledge to us with patience and diligence in helping
us meet the necessary works for the completion of our Feasibility Study.
Together, we sincerely acknowledge and give thanks the persons mentioned
above who have brought the success of doing this Feasibility Study. We are
very grateful for this wonderful accomplishment.
God bless us all!
In today’s market, consumers are keen on the products they buy. They
don’t just settle for a common offer being laid to them in the market but seeks for
products that are new and enticing. Thus, making the consumers today detail
oriented and seeks for innovation.
BAMA Gaufre is a new innovative product which concept is come from the
waffle, but it has been laid with a twist. The name BAMA is a rooted from its two
main raw materials of the product. The Banana for BA and Mango for MA.
Furthermore, Gaufre is a French word of waffle that is pronounced as “Goof”.
The concept of the product is to steamed waffle instead in cooking it in a waffle
iron, and the fruits will serve as the filling of the product. By the use of the
abundance of our local products here in Mindanao, particularly the Banana and
Mango, BAMA Gaufre will be the newest innovation in the waffle industry.
Subsequent to disseminating the survey questionnaire, we found out more
than 62% of the respondents is willing to try the BAMA Gaufre. Moreover, a
majority of 77% said they eat the prime raw materials in the product. These
implicates the product is marketable specifically here in Capitol University since
the sources of the data are the students of the aforementioned institution.
In the aspect of competition, two major outlets here in Cagayan de Oro
has already offered various flavors of waffle yet, these chain of waffle stores
have not yet offered a steamed waffle similar to our product. However, these two
are still considered as major competitors given that we are deal the same
More so, each partner will contribute Php 6,6667.67 each as an initial
investment to have a total needed capital of Php 60,000.00. The group has its
starting sales of Php 100,800.00 for the first years but has a subsequent increase
of 10% to 15% for the following years.
As a final point, the group considered the CU Food Court to introduce our
product. The CU Food Court is bombarded with students during peak hours and
this is a great venue to tell them that a new twist in waffle is being offered to