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Marvelous Websites: A Presentation for NADO at their 2014 Annual Training Conference

Erica Allison presented to Executive Directors from Regional Planning Organizations and Councils of Governments from around the country at the 2014 NADO Annual Training Conference. The topic? Tips for more engaging websites that more accurately convey message and brand.

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Marvelous Websites: A Presentation for NADO at their 2014 Annual Training Conference

  1. 1. truly remarkable, outstanding, fantastic, MARVELOUS websites Erica Allison, PR Strategist CEO, Allison Development Group
  2. 2. Marvelous mar· vel· ous /`märv(ǝ)lǝs/ adjective Causing great wonder; extraordinary. “marvelous technological toys” synonyms: amazing, astounding, astonishing, awesome, staggering, stunning Extremely good or pleasing; splendid. “you have done a marvelous job” synonyms: excellent, too good to be true, splendid, wonderful
  3. 3. Marvelous
  4. 4. What Really Happens
  5. 5. Marvelous
  6. 6. Marvelous
  7. 7. What Really Happens
  8. 8. Branding
  9. 9. Media Campaigns
  10. 10. Websites
  11. 11. Workshop Agenda • Introductions……………………………………2:15 • Desired Outcomes………………………….....2:30 • Formula for Marvelous-ness………….………2:40 • Review of Websites……………………………2:55 • Message? • Audience? • Challenges and Opportunities • Make it Marvelous!..............………………….3:25 • Wrap Up and To-Do List………………………3:50
  12. 12. Our Formula for Marvelous-ness To thine own self (and your audience) be true. Understand that bells and whistles are best seen and heard in moderation.
  13. 13. Other Marvelous Must-Knows • Be useful • Be accessible • Be valuable • Keep it clean • Tell a story • Tell it several different ways • Be a broken record… • But change it every so often • Don’t fall victim to outdated styles and platforms
  14. 14. Oh no…it’s my website!
  15. 15. Make it Marvelous
  16. 16. Nuts and Bolts of Marvelous-ness • Design for People • Images and Videos Need Context, too • Check Links • Understand Search (SEO) – and search for yourself!
  17. 17. The Benefits of Self-Search
  18. 18. Remember to… 1. Define your audience 2. Define your message 3. Understand and Manage YOUR Brand 4. Use the web to pull it all together
  19. 19. Marvelous Presentations
  20. 20. Go Forth and Be Marvelous • Message • Platform • Audience • Context • Content
  21. 21. Contact Us! erica@allisondevgroup.com allisondevgroup.com 828.329.5089

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