2. DigiPak
Measurements
• Most and nearly all of our
digipak conforms to the
conventions of stereotypical
digipaks more specifically
folk genre digipak. This is
because we have
maintained the correct
measurements throughout
all the digipak meaning it
fits the generic mould of
what you would expect to
see from one.
•
3. The Natural
Look
• Also to fit with general folk
conventions of nature and
being natural, we have
limited the editing that has
taken place on the actual
photos featuring on our
digipak to maintain a natural
look for our artist’s image
which most folk artists
display including Gabrielle
Aplin in her album English
Rain, where even though
they have extracted colour
from the background, she as
the artist hasn’t been
altered.
4. Nature Mise en Scene
• This links to another convention that we have included which is nature throughout, more
noticeably in ours, forestry with an autumn appearance. This is setting and mise en
scene of nature is what is also used in Gabrielle Aplin’s too, with the photography used
being taken in open field, outdoors. This displays the aim that folk artist’s, like the one
we have created aim to appear to be at one with nature. By featuring this throughout
our digipak it enables us to clearly portray across to the consumers the folk genre of
the album’s music.
•
5. Developing
Synergy
• However there are also ways in which we
have managed to develop conventions
of folk digipaks. This is because, we
have increased the amount of synergy
between the products we have. This is
because many folk artists only have
subtle connections to the video and
website. By developing the synergy
between our products further than
many other artists, it allows us to
portray across to the audience a key
theme in our artist’s music and
performance. This reduces the amount
of mystery which is important for an up
and coming artist because people like
to know exactly what they are going to
get if they are going to see an unknown
artist. We have developed what is
shown in Ellie Goulding’s Lights
DigiPak, as the subtle link she used, is
the blurred dots of light which feature
in her music videos from that album.
This compares to ours which features
the exact same locations and outfits
which feature in the music video.
•
6. Brighter Colours
• Also we have once again subverted conventions in our digipak, where like before
causing more synergy, continued with the use of brighter colours with the pink,
blue and purple particularly featuring in the digipak with our borders and text
used. This contrasts with folk genre digipaks, as they tend to once again stick to
more natural, paler colours or limit the amount of colour used throughout like
shown in Gabrielle Aplin’s once again.
•
7. Brighter Colours
• Also we have once again subverted conventions in our digipak, where like before
causing more synergy, continued with the use of brighter colours with the pink,
blue and purple particularly featuring in the digipak with our borders and text
used. This contrasts with folk genre digipaks, as they tend to once again stick to
more natural, paler colours or limit the amount of colour used throughout like
shown in Gabrielle Aplin’s once again.
•
