2. Our core target audience is females aged 16-26, we will
connect with them by making the costumes current and
popular with the latest fashions, as fashion is something that
interests them, use of hair and makeup will also be
important as its something that they can do. We will also be
using bright colours and making the video exciting and fast
paced, as we want it to be entertaining.
The use of the storyline will engage female teens/young
adults as its all about girlfriends coming over the help their
friend get over a ex, which is something some might be able
to relate to.
