The document summarizes the results of a questionnaire about music magazine preferences. It shows that most respondents were ages 16-25, read music magazines like NME and Kerrang, and preferred the indie band The Wombats. Black and red were favored magazine colors. Most would pay £2.50-£4 and never buy magazines monthly. Headlines and photographs received the highest ratings. Common words to describe indie music included rock, atmosphere, and tight jeans. However, not all ages in the target range responded and some questions had partial responses.

1. Audience Research
– Results and
Conclusions

2. Question 2: Age?
I have the covered the range of ages within my target audience, this will give
me a varied amount of answers which is good. However, no one with the age
of 18 filled out my questionnaire, which makes the results biased as not all
ages in my target range completed the questionnaire.
6
5
4
3
2
1
0
16 17 18 19 20 21 22 23 24 25
AGE

3. Question 3: Which magazines do you read?
Before I asked this question I asked if the person who completed
questionnaire actually reads magazine and then if they do read magazines for
them to state which ones. 8/20 said that they read music magazines and the
other 12 people said they did not read music magazines. Two of the people
who completed my questionnaire gave three music magazines that they read
and the other six people gave one name of a music magazine which they read.
8% 8%
Uncut
17%
Q
34% NME
Kerrang
Rocksound
33%
MAGAZINES THAT PEOPLE READ WHO FILLED IN MY
QUESTIONNAIRE

4. Question 4: Who is your favourite Indie Band/Singer?
I asked this question to see which band/singer was most popular from my
target audience. I could use the band/singer who has the most people who
liked them in a feature story in my music magazine. Four people wrote that
their favourite indie band is The Wombats which was the most popular
answer.
4.5
4
3.5
3
2.5
2
1.5
1
0.5
0
NAMES OF THE PEOPLES FAVOURITE BANDS/SINGERS

5. Question 5: What is your favourite colour/s that you would like to see on a
music magazine?
I gave the person who was completing my questionnaire a chance to select
any colour they wanted by not giving them any choices and they can write
what they think. The most popular colour is black and the second is red. Some
people gave more than one answer so I have a wider range of colours to pick
from and match together when making my music magazine.
16
14
12
10
8
6
4
2
0
Black Red Blue Purple White Green Pink
FAVOURITE COLOURS

6. Question 6. How much are you willing to pay for a music magazine?
I have covered a varied amount of prices. All of the prices have varied amount
of people who would rather pay that price. The main bulk of people who
filled in my questionnaire picked the prices from £2.50 -£4+.
5%
20%
15%
5%
15%
10% 30%
£1 £1.50 £2 £2.50 £3 £3.50 £4+

7. Question 7. How often do you buy music magazines?
Most people who completed my questionnaire said that they never buy
music magazines. No one that completed my questionnaire said that they buy
music magazines monthly.
12
10
8
6
4
2
0
Weekly Fortnightly Monthly Never
FREQUENCY

8. Question 8: On a scale of 1 to 5, 1 being like a lot and 5 being dislike a
lot, please rate the following aspects of music magazine by circling the
number...
I have covered different aspects of a music magazine, which is good.
Headlines Photographs
10 15
10
5
5
0 0
1 2 3 4 5 1 2 3 4 5
1-5 RATES 1-5 RATES
Interviews
10
5
0
1 2 3 4 5
1-5 RATES
Advertisements Colour Scheme
10 10
5 5
0 0
1 2 3 4 5 1 2 3 4 5
1-5 RATES 1-5 RATES

9. Question 8: CONTINUED...
Articles on new music Gig Reviews
10 10
5 5
0 0
1 2 3 4 5 1 2 3 4 5
1-5 RATES 1-5 RATES
Competitions Quizzes
10 6
4
5
2
0 0
1 2 3 4 5 1 2 3 4 5
1-5 RATES 1-5 RATES

10. Question 9: Three words that you would associate with Indie Music.
These results are results are biased as not all the people gave three words to
associate with Indie Music. I may use one of the words as the title for my
magazine.
8%
17%
8%
Rock
Atmosphere
8% Crowd
17% Tight Jeans
Skinny Jeans
17% Checkered Shirts
Stretchers
25%