primary research

1. Advert Questionnaire
1. Gender?
Male/female
2. Age?
Below 10 10-14 15-19 20-29 30-39 40+
3. Which genre of advert do you prefer?
Humorous Surreal Dramatic Artistic
4. How many adverts do you watch in one week?
0 1-4 5-10 11-15 16-20 21-25 26-30 31-35 36-40 40+
5. For a food advert, would you prefer towatchsomeone consume
food/drink or watch photography style footage?
6. Do you have a particular favourite advert andwhy?
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7. Do you have a particular least favourite advert andwhy?
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8. Has watching an advert ever made you go out and buy a certain
product?
Yes No
9. Do you think it’s important for an advert to feature an actor/actress?
Yes No
10. Do you think it’s important for an advert to have…
A narrator A music track Both