Website data analytics report
Umasake — Japanese Sake Website —
Umasake is a Japanese sake website that I'm running. The website has more than 100,000 visitors
monthly. It's all about sake, and written for sake beginners in Japan.
ISSUE & PURPOSE
ISSUE & PURPOSE
Resource is limited.
The chief editor of this website -- me -- spent lots of time when its startup phase, but currently he needs
to put his effort into English version of Japanese sake website. Thus, the time he can spend for the
Japanese website is limited.
To solve the issue, I try to figure out the ROIs of each plans.
Main term: October 2016
Tool: Google Analytics / Google Search Console
Device: Mobile / Desktop / Tablet
1. Current scale / Trend
2. Device usage
3. Contents viewed by Mobile or PC users
4. Google Mobile Friendly Test
5. Page Speed Insight
6. Old browser (IE)
7. Higher CVR acquisition
8. Compare CV visitors vs Non CV visitors’ behavior
Current scale / Trend
This website is in a growing trend.
Now that the scale of the website is steadily increasing, it should be made minor corrections.
The number of site
visits is increasing
compared to the
2016, it grew
ago. And it is
compared to 5
The majority of users using this website are mobile users.
We need to take seriously about mobile correspondence such as
responsive design, weight reduction of site data, mobile SEO.
The majorityof site
users are mobile
Mobile users are about
300% of desktop
Contents viewed by Mobile or PC users
For mobile users and PC users, the usage trend of this website is different.
Gift page’s Mobile UX should be improved especially with special emphasis.
Mobile users are not browsing
Homepage much.Also perhaps
related to that, mobile user's
category page views are also small
Mobile users tend to
browse more pages
Google Mobile Friendly Test
Mobile correspondence of this website clears Google's standards.
Since it already meets certain criteria, maintain the website in order to obtain further accumulation.
According to Google Mobile
Friendly Test, this websitehas
no issue with mobile
Page Speed Insight
There are some issue with website’s downloading speed for mobile users.
Prioritize and work on reducingsite data for mobile users.
It’s easy to fix, but
needs time and
Old browser (IE)
There are few site visitors who use browsers that require special consideration.
There is no need to particularly improve on browser compatibility.
There are few visitors
who do not use the
Users using IE 8 or lower
are already less than 5%
of IE users
Higher CVR acquisition
Many conversions are made by visits from search engines.
In order to increase conversions, it should be focus on optimizing the landing page and distributing on Twitter.
Many CV users are
browsing only 1.2
pages or less.
The visitor's CVR from
Twitter is high, but the
amount of CV is small.
Compare CV visitors vs Non CV visitors’ behavior
There are several pages with few conversions among pages with many views.
It should be reconsidered whether you can attach a conversion link to a page with a large number of visits.
Since there areno CV links
on these pages, thereare
few CVs even though there
are many visitors.