The packaging is the first thing that customers see when they receive their delivery. It is up to you to make their experience rather pleasurable. Apart from achieving great consumer experience, you would also be doing a great benefit to your business, as people would develop brand awareness and repeat purchase would be made possible. These conditions provide great leverage to any business in terms of income generating and maximizing opportunities. Resource: http://www.dcgpac.com/packaging-
2. Do you love opening gift?
The packaging is the first thing that customers see when they receive their
delivery. It is up to you to make their experience rather pleasurable.
Apart from achieving great consumer experience, you would also be
doing a great benefit to your business, as people would develop brand
awareness and repeat purchase would be made possible.
These conditions provide great leverage to any business in terms of
income generating and maximizing opportunities.
3. Selecting the Base Material
Let’s consider Corrugated Boxes or carton boxes as they are popularly
known. Now substrate is merely a fancy way of referring to the base
material which in this case is a cardboard. The reason for considering
cardboard is that almost 99% packaging requirements are fulfilled with this
material and only a handful of requirements need other materials.
4. Determining Packaging Types
Go through your entire inventory and make a list of the common packaging
needs for all of them. Remember – an ecommerce business cannot run the
risk of storing uniformly created boxes.
There are so many products,
each with their own shapes
and sizes, so it would be
good to find a Packaging
Solutions Provider who can
fulfil your requirements on a
regular basis.
5. The External Branding
It’s as simple as placing your brand / logo on the external part of the
packaging. In case you do not have the budget to afford custom
branding, another good option is to use stickers or branded accessories
such as tapes which can add to the marketing quotient of the package.
6. The Inside Packaging
This is what differentiates successful businesses from mediocre businesses.
Most people think that the external branding suffices the need for
creating marketing value. But when people open the package and find
the branding there – that is the point where a dedicated customer is
created or the chances of creation are highly likely.
Make sure the content is packed with
the right amount of cushioning and
aesthetic appeal so that the
customer is left with a visual treat
along with the excitement of
unravelling the layers of packaging
to reach the content stored inside
