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Week 1 Introduction: Textile and Apparel Industry ARTX220

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This document provides an overview of the course "Textile & Apparel Industry ARTX 220" including the teaching style, assignments, semester project, and key topics to be covered such as fashion trends and the global textile and apparel business. It also summarizes the different constituencies within the textile and apparel industry including merchandising, marketing, operations, finance, and quick response, outlining their key functions and how success is measured for each.

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TEXTILE & APPAREL INDUSTRY ARTX 220 ,[object Object]
Course Overview ,[object Object],[object Object],[object Object],[object Object],[object Object]
Teaching Style ,[object Object],[object Object],[object Object],[object Object]
Assignments ,[object Object],[object Object],[object Object],[object Object]
Semester Project ,[object Object],[object Object],[object Object],[object Object]
Fashion is a Reflection of… ,[object Object],[object Object],[object Object],[object Object]
The Textile and Apparel Business ,[object Object],[object Object],[object Object],[object Object],[object Object]
Product Types ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Merchandising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Merchandising Defined
Additional Definitions
Compared to Retailing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Compared to Marketing
Three major functions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Constituencies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Operations Constituency ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How is success measured? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Finance Constituency ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Quick Response Constituency ,[object Object],[object Object],[object Object],[object Object]

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Week 1 Introduction: Textile and Apparel Industry ARTX220

Editor's Notes

  1. ON THE AGENDA TODAY: Assign: ------ Read Chapter 1 ------Company History Assignment (DUE WEEK #3!!!!) ------Discuss SEMESTER PROJECT (DUE WEEK #12!!!!) Week 1 - INTRODUCTION: Textile & Apparel Industry ARTX220 - Professor Erika Bush
  2. Week 1 - INTRODUCTION: Textile & Apparel Industry ARTX220 - Professor Erika Bush
  3. Over two decades ago R. C. Kean addressed the changing nature of merchandising management activities to include analysis and response to the transformations and processes occurring in planning, negotiation, acquisition, and selling of products inclusively to targeted customers; from “inception to reception” (Grace Kunz). Modern approaches to merchandising management address issues of assortment planning and product presentation based on defined market preferences. Knowing what loyal store customers are most likely to purchase is valuable market intelligence. Week 1 - INTRODUCTION: Textile & Apparel Industry ARTX220 - Professor Erika Bush
  4. CONSTITUENCIES (key players) in the TEXTILE AND APPAREL BUSINESS A constituency is any cohesive body of people bound by shared identity, goals, or loyalty. Constituency can be used to describe a business's customer base and shareholders, or a charity's donors or those it serves. ... Week 1 - INTRODUCTION: Textile & Apparel Industry ARTX220 - Professor Erika Bush
  5. Week 1 - INTRODUCTION: Textile & Apparel Industry ARTX220 - Professor Erika Bush