Here are the key steps to creating an effective product brand: 1. Define your target market and product. Know who your customers are and what problem your product solves for them. 2. Develop your brand message. Craft a short, memorable statement that conveys what your brand stands for in solving your customer's problem. 3. Design your logo. Create a visual identity for your brand that reinforces your message through shapes, colors and imagery. 4. Develop your tagline. Write a catchy, easy-to-remember phrase that supports your brand message. 5. Apply your brand consistently. Use your logo and tagline together across all marketing materials to clearly identify your product and build brand recognition.

1. BRANDING
Prepared by:
EILLEN IVY A. PORTUGUEZ
Siari John H. Romer MNHS

3. Branding
 is a marketing practice of creating name,
symbol or designs that identifies and
differentiates product or services from the
rest.

4. Branding is one of the most important aspects of any
business. An effective brand strategy gives you a major
edge in increasingly competitive markets.
 Delivers the message clearly
 Confirms your credibility
 Connects your target prospects emotionally
 Motivates the buyer
 Concretizes user loyalty.
The features of a good product brand are as follows:

5. Here are some simple tips to publicize
your brand:
 Develop a tagline. Write meaningful, unforgettable, and easy
to remember statement that captures the essence of your
brand.
 Get a great logo. Create a logo suitable to your business and
consistent with your tagline and place it everywhere.
 Write down your brand messaging. Select key messages you
want to communicate about your brand.
 Be true to your brand. Deliver your brand promise.
 Be consistent. Be reliable and consistent every time.

6. Sample of Philippine Famous
Brand/Logo

7. Sample of Philippine Famous
Brand/Logo

8. Sample of Philippine Famous
Brand/Logo

9. Sample of Philippine Famous
Brand/Logo

10. Sample of Local Brand/Logo

11. Sample of Local Brand/Logo

12. Sample of Local Brand/Logo

13. Sample of Local Brand/Logo

14. HOW MUCH DO YOU
KNOW…?
Group your self into 6 and guess
the famous tagline of the different
company logo.

15. 90.7 Love Radio –
“Kailangan pa bang
i-memorize ‘yan?
Bisyo na to!”

16. ABS-CBN Network – “In the Service of the
Filipino”, “Kapamilya”

17. Alaska Milk – “Wala paring tatalo sa Alaska.”

18. Banco de Oro (BDO) – “We find ways.”

19. Cebu Pacific Air – “It’s time every Juan
flies!”

20. Globe Telecom – “Abot mo ang mundo.”

21. GMA Channel 7 Network – “Kapuso ng
Bawat Pilipino“

22. LBC – “Hari ng padala.”

23. Mercury Drug Store – “Nakasisiguro gamot ay
laging bago.”

24. M. Lhuillier – “Numero Uno ng Bayan”

25. Philippine Airlines (PAL) – “With Us, You’re
Always Number 1.”

26. Red Horse Beer – “Ito and tama.”

27. Smart Communications – “Simply Amazing”, “The
power to lead.”

28. UFC Banana Catsup – “Tamis Anghang”

29. Nike: “Just do it”

30. Nokia: “Connecting people”

31. Obey your thirst. – Sprite

32. Think different. – Apple

33. Intel Inside. – Intel

34. haplos ng pagmamahal

35. Jollibee – “Bida ang sarap.”, “Langhap Sarap”

36. Super Ferry – “Sakay na!”

37. RUBRICS
Scores Points
15-19 10
12-14 8
9-11 6
6-8 4
5 below 2

38. Individual Task:
Create a clear and appealing product brand
with a logo and a tagline.