6. 1. Public
Sa,y
Campaign
of
the
year
2013
Icelandic
Marke&ng
Associa&on
(IMARK)
2. Best
Internet
Based
Campaign
2013
The
Iceland
Webdesign
Industry
Associa&on
(SVEF)
3. Digital
AdverCsing
Of
The
Year
2012
Icelandic
Marke&ng
Associa&on
(IMARK)
And….
A
couple
of
others
7. 1. Public
Sa,y
Campaign
of
the
year
2013
Icelandic
Marke&ng
Associa&on
(IMARK)
2. Best
Internet
Based
Campaign
2013
The
Iceland
Webdesign
Industry
Associa&on
(SVEF)
3. Digital
AdverCsing
Of
The
Year
2012
Icelandic
Marke&ng
Associa&on
(IMARK)
And….
A
couple
of
others
8. 1. Public
Sa,y
Campaign
of
the
year
2013
Icelandic
Marke&ng
Associa&on
(IMARK)
2. Best
Internet
Based
Campaign
2013
The
Iceland
Webdesign
Industry
Associa&on
(SVEF)
3. Digital
AdverCsing
Of
The
Year
2012
Icelandic
Marke&ng
Associa&on
(IMARK)
And….
A
couple
of
others
9.
10.
11.
12.
13.
14. “The
good
thing
about
social
media
is
it
gives
everyone
a
voice.
The
bad
thing
is...
it
gives
everyone
a
voice”
-‐Kate
Couric
15.
16.
17.
18.
19. 1. People
Don’t
Share
Ads
:
Listen,
Listen,
Listen
and
react
25. “It
is
a
body
of
unconven&onal
ways
of
pursuing
conven&onal
goals.
It
is
a
proven
method
of
achieving
profits
with
minimum
money”
-‐
Jay
Conrad
Levinson
26. 1. Precise
blend
of
&ming,
method,
message
and
a
healthy
dose
of
luck
2. It
uses
sparseness
of
budget
and
abundance
of
crea&vity
to
create
a
huge
impact
3. Don’t
immediately
look
like
an
adver&sement
4. It’s
so
clever
or
inven&ve
that
we
can
forgive
the
companies
for
trying
to
commit
that
cardinal
sin
of
selling
us
something