promotional package analysis

1. Promotional package analysis

2. CD cover
The name of the artist is on this case ‘Mika’ is written on the cover as well as the title
of his album ‘the boy who knew too much’ is the same as the promotional poster which
goes with this music cd except from the universe and star related area. Apart from the
artist’s name and title of the cd being written on the cd there is no other writing on here
however the colour writing is eye catching and would appeal to its target audience of
young people.

3. Video
 http://www.youtube.com/watch?v=hEhutIEUq8k
• The video is set in a teenage boy’s bedroom as read from the title on the cd cover which allows
there to be a connection between the promotional cd cover and video.
• The bedroom scene has high hey lighting and vibrant colours which represents a boy’s stereotypical
bedroom.
• The fast paced and colourful video allows it to create an atmosphere which appeals to its target
audience.