1. MySpace Friend PacksIncrease engagement by facilitating friendingEmpower users to befriend multiple:celebrities, comedians,bands, film makers, andinfluencers with one click

3. 37% lost in 2007 and 41% lost in 2008 within the signup monthSource: MySpace Data warehouse non-deleted account type users in the United Kingdom that signed in 2007 and 2008 and logged in at least once

5. The more friends you have the more likely you will continue to use MySpaceOf users that logged in at least once in a month post signup Source: MySpace Data warehouse non-deleted account type users in the United Kingdom that signed in 2007 and 2008 and logged in at least once

6. Friend Pack Concept Some users have trouble finding friends and things to do on MySpace.

7. Friend Pack Concept If users don’t find enough friends or things to do on MySpace they will leave.

8. Friend Pack Concept Can we leverage existing content and profiles to retain them?

9. Friend Pack Concept YES! MySpace can present an easy way for new and existing users to add multiple bands, comedians, and celebrities and more.

10. Friend Pack Concept Friend packs provide an easy way to add a group of friends at once. With one click. Amazon simplicity.

11. Friend Pack Concept For example: A user adds the Hip Hop friend pack. Instantly that user friends multiple hip hop artists on MySpace.

13. He does not see many of the following activities:

14. status and mood updates

15. friending of profiles

16. blog posts

17. video posts

18. music playlists

19. events

20. or anything else

22. Billy then uses adds a couple band friend packs

23. His friend updates in the UHP are full of activity :

24. status and mood updates

25. friending of profiles

26. blog posts

27. video posts

28. music playlists

29. events

32. Without feeds, users will not use Google Reader

34. Celebrities

35. Comedians

36. Film makers

37. Sports stars

38. Local peeps / network

39. Friend pack gallery

40. Friend packs would be an easy to enable users to find and friend certain users

41. Could be used as an additional up sell to theatrical and entertainment clients

42. Ex: Fox purchases branded community for Max Payne

43. There is a profile for the key actors in the movie

45. Bands you may like

46. Comedians you may like

47. Film makers you may like

48. Playlists you may like

49. The applications of this concept are endless

51. It can also reside within the signup process and promoted via product marketingMySpace User Homepage Ad A module that includes friend packs. 1 click adds a significant number of friends Friend Pack Module User Info Ad + + + + Status and Mood Module Alerts PYMK Friend Updates Module Apps

57. Comedians by genre or geography

58. Film makers by genre or geography

59. Celebrities by gender or geography

60. Athletes by sport and geography

61. Political figures by gender or geography

62. Students by school or geography or graduating class

63. User generated packs

64. The categories and possibilities are endless!