3. Also known as:
• Corporate citizenship
• Corporate responsibility
• Responsible business
• Sustainable responsible business
• Corporate social performance
• Corporate social reporting
4. Definition:
• The voluntary actions that business can
take, over and above compliance with
minimum legal requirements, to address
both its own competitive interests and the
interests of wider society.
• The continuing commitment by business to
behave ethically and contribute to
economic development while improving
the quality of life of the workforce and
their families as well as of the local
community and society at large.
5. Why CSR ?
• Consumers & Investors:
Growing expectation for organizations to behave responsibly
• Legislation :
Sustainability, codes of practice
• Globalization :
Adoption of ‘best practices’, Consumer & Legal Acceptance
6. Why not CSR?
• May take management focus away from core business activity.
• May appear cosmetic – without genuine social benefit.
• May make organization more vulnerable to revelation of bad/ unethical
business practice.
• Restricts the free market goal of profit maximization.
• Business is not equipped to handle social activities.
• Limits the ability to compete in a global marketplace.
7. 4 faces of social responsibility
Legal/Responsible Legal/Irresponsible
Illegal/Responsible Illegal/Irresponsible
8. 4 components of CSR:
CSR encompasses the :
• Economical
• Legal
• Ethical
• Discretionary (philanthropic)
Expectations that society has of organizations at a given point in
time
10. Social Responsibility Strategies
A continuum of possible strategies based on the organizations tendency to
be socially responsible or responsive
Reaction Defense Accommodation Proaction
Do nothing Do much
11. Cadbury’s and Society
Cadbury India has a tradition of caring for the environment and
enriching the quality of lives of the communities we live and
work in , through a variety of result oriented programs:
• Our commitment to the environment
• Growing community value
12. Volkswagen and society
• The Volkswagen case represents above all an absolute failure
in terms of Corporate Social Responsibility .The company
deliberately set out a design a means to circumvent emission
control – a stratagem knows at the highest level- with the aim
of giving company unfair advantage over its competitors that
made it the worlds No. 1 car maker in large part on the basis
of its supposedly environment friendly car , meanwhile it was
poisoning the planet.
