UpToPromo is the 1st Automatic SEO Services in Indonesia from SEOPULT.RU ( Russian ) This Material belongs to Edgart Hartono for SEO Basic explanation + UpToPromo SEO Solution

1. EDGART HARTONO

2. SELF INTRODUCTION
Edgart Hartono
• 10 years digital Strategy experience
• Google Adwords Advanced Search
Individual Certified
• Google Adwords Basic Fundamental
Certified
• Mobile Apps Marketing (IOS &Android)
Adnetwork, AdExchange, RTB, DSP
• Analytics

3. WORKING EXPERIENCE
Indolinux Nusantara
July 2002 – January 2006
(COO)
• IT Solution based on Linux Platform and provide a web hosting
under name www.neocyber.net
PT Dunia Virtual Online
September 2009 – December 2011
(COO, Co Founder)
• Execute and analyze the website and web user experience, the
net marketplaces, and mobile strategies, PPC, SEO, display
ads, social media and other web based marketing programs.
• Developing and executing an effective awareness and traffic-
building strategy

4. WORKING EXPERIENCE
Cloudnesia
January 2013 – December 2014
(Operation Manager)
• Evaluate division performance and recommend new strategies for
performance improvements
• Develop and enforce best practices to ensure operational efficiency
• Develop new business programs to meet productivity and revenue
goals
SLAGU
January 2012 – April 2015
(Founder + Managing Director)
• Execute and analyze the website and web user experience, the net
marketplaces, and mobile strategies, PPC, SEO, display ads, social
media and other web based marketing programs.
• Developing and executing an effective awareness and traffic-
building strategy
• Online Marketing Education

5. UpToPromo Indonesia
May 2015 – Present
(Country Manager for Indonesia)
• Managing UpToPromo, an International Russian
Based SEO Company www.seopult.ru
• Create an Effective Strategic Team for Indonesia
and Create Strategy to gather Publisher from
Indonesia Blogger/Webmaster and Reaching Goal
for Optimizer (SEO's Client)
WORKING EXPERIENCE

6. PROJECT

7. Generate Instant Backlink

8. 01 | WHAT IS SEO
Need to show Website with it’s productsservices and the fact of that potential customers to not directly
go on website at least because do not know it’s domain name —- also need to show Customers and that
they need to find providerseller
Conclusion:
Google is the biggest
commercial traffic
supplier in Indonesia

9. 02 |TRADITIONAL SEO
2 the most important factors traditionally
consider as main ones:
• ONSITE optimisation and OFFSITE optimisation.
• All others are very little importance or hard to influence on them
(such as domain name age)
WE CONSIDER
SOME COMPETITIVE
KEYWORDS FOR SURE
Google’s
target is
to show
websites
in top-10
Onsite
optimisation
and Offsite
optimisation
is not enough to
get
top
Google’s target is to show websites in top-10, which “ANSWER” on the
“issue” which is in searching keyword and which gives some good “value” to
Google’s user. And website which has the lack of off or on-site optimisation
can’t be considered as good value enough

10. 02 |TRADITIONAL SEO
Webpage:
Hosting – IP, Region,
speed of loading.
Others: Robots.txt
settings, duplicates
within website, URL
structure and other
factors.
Websites content –
presents in WEB as
HTML page.
Different parts
of the HTML
page structure
having different
value for
Google.
Recommendati
ons: Title, meta
tags, headings,
important
keywords in the
start of content.
Clue:
Write good articles
which cover from
different sides and
touch different
aspects of the
keyword. More is
here:
https://en.wikipedia.o
rg/wiki/Latent_seman
tic_analysis

11. 04 |OFF PAGE / OFFSITE
Back links in WEB is the analog of
recommendation –from one website to
another. (such as in real life people
mention some shop and give some
opinion about it “good services”, “cheap
costs”, “fast delivery”).
Backlink gives weight
and “link text” -
something like “link
text” multiply to weight
- it is relevance score
from this backlink by
keyword in link text.
External HTML backlinks – from one
website to another one – are
recommendations in the web from one
page to another. Counting back links
Google assesses website reputation as
well. Also backlink from good website
increase trustrank
Matt Cutts:
“Backlinks still have many-many years left in them”
Good back links profile:
- Indonesian good quality websites, preferably
from similar industry
- Social networks
- Natural, not spammy link texts
Bad back links:
Splogs networks, english
websites, forums and
spammed blogs, hacked
websites.

12. 05 | COMPARISON OF FACTORS
BY INFLUENCE, DIFFICULTY OF IMPROVING
OnPage OffPage
Influence
Necessary some
minimum, Strong
Strong
Complication Medium High
Importance Allows to get top-100
Necessary for
competitive keywords
Time Average Much
make by
own hands
Need in knowledge
Necessary to pay
for back links

13. 06 | RIGHT APPROACH
Secret sauce:
Simple Onpage optimisation
gives to webpage at least
medium level of relevance
but Offpage gives extra
relevance, which allows to
get top-10 even without
perfect Onpage one.

14. 07 | UPTOPROMO SOLUTION
Pult holding business in Russia, ex-ussr, Poland, US, Thailand, Hong Kong
and next project Brazil.
Experience in online marketing automation from 2008th, IPO in 2017,
700000 businesses use over world
In Indonesia from 2015 as Saas solution Uptopromo.com
Getting Started is Easy

15. 08 | UPTOPROMO SOLUTION
Bifacial service, in fact we connect websites owners who monetise websites and
optimisers who promote websites as SEO for Google Indonesia.
Websites monetisation : lease ad slots for backlinks, which system automatically install.
Only install php-code, pass moderation and negotiate monthly revenue rate for website
and request withdrawal on Indonesian bank account.
SEO promotion for Google Indonesia : UpToPromo automates all important steps. No
need in any special knowledge of professional skills. Billing s daily and based on
backlinks total cost, which system create and install automatically on web masters
websites. No any long-term prepayments.
Automation of:
- Keywords research
(multifactorial and multi
source data)
- Promotion budget
recommendations
- Backlinks texts generation
(with anti-Penguin
protection)
- Finding of the most relevant
page with it website for
promotion
- Multifactorial content
optimisation
recommendations
generation
- HTTP statuses and pages
indexation daily checkers;
- Post-analysis periodical
features with email-reposts
and insite notifications
- Backlinks creation and
delivery with installation on
Indonesian high-quality
websites, automatic
supervision on existing and
change of
deaddisappearing backlinks

16. 09 | KEYWORDS RESEARCH AND SELECTION

17. 10 | BUDGET AUTOMATED ESTIMATION
UpToPromo pricing : from Rp 30,000,- only per month for website promotion by each
keyword
Promotional budget calculates automatically by UpToPromo based on monthly frequency,
it’s competitiveness and predicted complexity of promotion in Google Indonesia TOP - 10.
Takes 5-15 seconds

18. 11 | SELECTION OF THE MOST RELEVANT WEBSITE’S
PAGES FOR EACH KEYWORD PROMOTION
daily check for each promoting keyword with in-site notification

19. 12 | ADS TEXTS (INCLUDING BACKLINKS) GENERATION
*PROTECTION FROM GOOGLE PENGUIN
Automatic Backlinks text generator 100-999 different ads text –– link text and
textual description text generation for each keyword by multifactorial algorithm

20. 13 | CONTENT OPTIMISATION RECOMMENDATIONS
*HOW IT WORKS
automatic recommendation generation Google SERP TOP-20 analysis by few metric and recommendations on
promoting webpage content improvement

21. 14 | DAILY POSITIONS COLLECTION AND
AUTOMATED POST ANALYSIS
Daily Check of website ranking in google indonesia by promoting keywords:
current and historical data Daily post-analysis by important metrics

22. 15 | BACK LINKS CREATION – FULLY AUTOMATED

23. 16 | SYSTEM REPORTS

24. ADVANTAGES AS PUBLISHER
 Permanent additional income up to 3 million per
month
 Withdrawal which done every single week, with a
minimun balance of Rp. 50.000,-
 We do not see from Total Click, Page Visitor but we
appraise based on the quality of the website with a
fixed income
 5% additional income with Affiliation program for
every user who joins from yout refferal code

25. UPTOPROMO PUBLISHER EVALUATION
Our system not based on Click or Number of
Visitors
Several factors that we consider:
1. Page Rank
2. Total Pages
3. Alexa Rank Indexation
4. The age of the domain
5. History of the website
6. SeoMoz Indexation
7. Number of externak backlinks on websites and
pages
8. The size of textual contennt pages
9. Level domain (sub.domain.com – third level),
pages level (minimal number of clicks to reach
the first page)
10. Appearting on DMOZ from Google catalog
11. And several other factors

26. WITHDRAWAL PUBLISHER PER WEEK
Withdrawal dari Mandiri Bisnis

27. AFFILIATION PROGRAM
 Get 5% comission for every User
who managed to register and do
Monetizing
 5% from New User’s Income as a
Publisher
 5% from New User’s Top Up as an
Optimizer

28. WITHDRAWAL FROM OUR SYSTEM
FOR AFFILIATION PROGRAM

51. Start up Magic BONUS
Top Up min 100.000 get 50% bonus
balance
How to Claim :
Email to : Support@uptopromo.com
Subject : StartupMagic Bonus
Info your user name and we will give
50% Bonus!
For Any Question
info@uptopromo.com
Skype :uptopromo.id