Search engine optimization (SEO) involves optimizing websites to appear higher in search engine results. There are two main types of SEO - on-page optimization of elements like meta tags, keywords and site speed, and off-page optimization through activities like social media posting, article writing and link building. SEO is important because it builds trust, delivers organic traffic, improves user experience and helps understand the online environment through a long-term strategy.

1. SEARCH ENGINE OPTIMIZATION
Training institute Pune

2. WHAT IS SEARCH ENGINE OPTIMIZATION ?
Search Engine Optimization (S.E.O)
means Optimizing your website for
maximizing the number of visitors for
your website so that it can appears high
on the google Search Engine Page .

3. TYPE OF SEARCH ENGINE OPTIMIZATION (S.E.O)
ON PAGE
OFF PAGE

4. ON PAGE
❑Meta Tags.
❑Keyword Density.
❑Robot.Txt.
❑404 Errors.
❑Sitemaps.
❑Internal Link Anchor Text.
❑Canonical URLS.
❑Title Tag for Links.
❑Site performance.
❑SILOS.

5. OFF PAGE
❑Social Bookmarking
❑Directory Submission
❑Article Writing/ Submission
❑Blog Creation & submission
❑Doc creation & Submission
❑Press Release Writing &
Submission
❑Country based Classified
Submission
❑Local Business Listing in Country
❑Search Engine Submission

6. OFF PAGE
❑Image Sharing
❑Video Marketing
❑Article Bookmarking
❑Guest Post In high PR Sites
❑Guest Post Marking
❑Document Bookmarking
❑Micro Blogging
❑ Info Graphic Creation
❑Blog Marketing

7. WHY S.E.O IN IMPORTANT ?
❑SEO Builds Trust & Credibility
❑Organic Search is a primary source of website
traffic.
❑Good SEO means a better user experience
❑SEO helps you to understand the environment
of WEB
❑Its long term Strategy

8. THANK YOU