2. Digital ad spending in 2013 estimated to hit 3,733MB with
growth for Jan-Jun 2013: +52.63%.
Thai digital advertising market
3. -
14.7 billion THB and 2.5mil buyers in 2013;
20 million unique users in Google monthly;
50+ million different words request in Google search;
Google is the biggest Thai commercial traffic supplier.
Google and Thai e-commerce nowadays.
sources: www.google.com, www.dbd.go.th, www.truehits.net, www.paypal.com
4. SEO – is the raising star and has currently 16.22% of total spends
or 605MB. Expecting total growth for 2013 – 249%
SEO industry in Thailand
source: www.daat.in.th
5. SEO (search engine optimization) – is the process of
affecting the visibility of a website or a web page in a
search engine's "natural" or un-paid search results.
SEO for Thai Google
SEO = keywords research + optimization (on-page/offpage) + relevant pages + daily positions check + postanalysis
What is SEO
source: Pult Group research, 2012-2013
11. How get SEO for a website?
SEO availability for Thai business
12. •
•
•
•
•
High costs
Low number of qualified specialists
The absence of localized automatization tools
Language barrier
Undeveloped market
Weaknesses of SEO services in Thailand
13. Is any alternative which allow to combine all
advantages?
Automated system for SEO promotion by
own hands
Innovative way to get SEO
14. • Minimal costs due to the lack of intermediates and automatization of
algorithms
• The ease of work, automatic SEO-campaign creation, full
automatization of all SEO-optimization processes (on-page and offpage). Clear financial model.
• Automatic module of backlinks installation by automatically
generated schemes tuned to promoting website. Large number of
high-quality backlink donors.
• Automized modules replacing daily routine manual work of tracking
SEO-promotion processes and it’s adjusting.
• Module of efficiency analyze and increasing as well as detailed
reports.
What criteria should meet such product?
15. It is www.uptopromo.com – the only
innovative tool of fully automatic SEOpromotion on Thai and ASEAN market,
meeting all listed criteria
16. • Phuket, Thailand, O.K. Solutions Co., LTD – south east asian
headquarter of international Pult Group specialized on
automatizations in online-advertising. Main product is service
of automatic SEO promotion in Google www.uptopromo.com,
which was started developed 3 years ago.
• Unique product, focused on webmasters, SEO optimizers and
SME business communities, and allows to independently
perform effective on-line marketing (site promotion in the
Google search system) with minimal costs.
• In the coming year, it plans to enter markets of 8 countries of
the South-East Asia and Oceania. Now already presented in
Thailand and Indonesia.
UpToPromo: the product of O.K. Solutions Co., LTD
17. •
•
•
•
•
•
•
Alexey Shtarev, SeoPult Group, CEO
Alexander Linenko, Uptopromo Project Manager
Damir Sharipov, developers head, 6 workers
Nui Chomdee, General Manager, Promo Co., LTD
Chatupol Chairat, support team head – 4 workers
Pong Chainuae, sales team head, 2 workers
Jutharat Kanuengkijkong, translation department head, 2
workers
• Pongsakorn Sukpet, marketing manager
• Fueng Chomdee, accounter
• Seneschal Neyman LLC, Legal Services
UpToPromo team
18. The absence of manual work
Automated system modules:
• Relevant keywords finding, audience and budget
evaluation;
• ON-page optimization module: relevant pages
analysis, content optimization recommendations and
service for it’s creation;
• OFF-page optimization: backlinks installation by
automatically adjusted schemes and plans;
• Daily positions check and SEO post-analysis;
• Reports’ system.
www.uptopromo.com – automated
SEO for Thai Google
19. SME
• Easy enter on Online Market
• Expenses and cost of customer acquisition decreasing
• No need to have employee to staff
Online Marketing agencies
• Efficiency increasing
• Strategic management VS Operations management
Big companies
• Online sales share increasing
• Revenue increasing
Targeted audience
20. • Low costs
• No overpayments
• Promotion in Google with audience in 20 million Thai
people a month
• Promotion by only targeted keywords
• Flexible tools which replace manual works
• No need to have any special knowledge
• Algorithmic system modules replace professional skills
• Full-featured system for integrated SEO marketing
Main advantages for advertisers
21. 2 sections
• Webmaster section, website owner can sell advertising
space to the system from where it installs backlinks on
promoted website. Gets fixed revenue from each platform
• Optimizer section, advertisers promote website in
automatic mode to get top-10 be selected keywords.
How it works, Technology
22. Incomes – Optimizers payments
• Automatizationbacklinks installation
• Content creation
• Personal manager
Expenses – Webmasters withdrawals
• Withdrawals to webmasters
• Payments to copywriters
Revenue – Incomes minus Expenses
Financial model
24. More than 80 processes are algorithmically automated:
•
•
•
•
•
Web, content and marketing analytics.
Pre- and Post-analysis.
Backlinks installation, it’s plan and scheme creation.
Daily promotion analysis.
Efficiency report generation.
Uptopromo system: how it works
25. On the project adding step system automatically:
• finds keywords for promotion suited to a website;
• selects their competitiveness and audience;
• estimates monthly budget for each keyword;
• selects optimal SEO parameters (landing page,
recommendations for text optimization);
• generates text of backlinks.
How it works, Technology
26. After project start:
• selects the most optimal schemes and plans of placing
external links;
• automatically places links in its own network;
• keeps daily analysis and Google positions ranking check.
How it works, Technology
27. From 25 up to 20000 THBmonth per keyword, averagely
20 times cheaper than Adwords rates.
Daily deducting.
Expenses = total budget of promoting keywords.
Keywords budget depends on the number and quality of
installed backlinks.
Costs
28. Webmaster section
Easy system code installation.
Guaranteed revenue up to 10000BHTmonth for each
website.
Withdrawals make twice a week by direct bank transfer.
System advantages for clients
29. Optimizer section
Campaign project creation and running takes only 5
minutes.
Full access to projects setting and data.
In first 3 month of promotion around 92% promoted
keywords get TOP-10 as for statistics, but first results might
be seen after few days.
System advantages for clients
30. •
•
•
•
free of charge for first month;
10 keywords with total budget in 1000 THB;
full functional with all features;
available for all users.
Free trial mode
36. Recommendations view for each page as keyword repetition number in
main HTML-parts of the pages: tag <title>, headings <h1>-<h6>, pages
content tag <body>.
Content analysis recommendations
38. Uptopromo makes daily analysis of important SEO-factors: the
relevance of promoting pages, the quality of content optimization
promoting pages, budget amount efficiency.
Email-report on recommendations of campaign adjusting.
All these changes might be set by click from email-report.
Automatic SEO-parameters post-analysis of promotion
39. 3 types of project
promotion efficiency
reports by keywords:
• positions comparison by
2 dates;
• positions for period;
• positions on date.
System reports
40. Detailed by: the type, source and object of transactions.
Financial statistics
42. • more than 36000 registered users;
• almost 12000 added projects and almost 7000 added platforms;
• more than 100000 keywords for promotion.
Company results, plans
43. 2014: Malaysia, Brunei, Philippines
2015: Singapore, Hong Kong, Taiwan, Vietnam
2016-2017: Japan, Laos, Myanmar, Cambodia
Following steps in expansion
