This presentation explains how consumers interact with brands in the web 2.0 world. More importantly, how brands can influence consumer behavior using practically infinite choice of points of contact. It also describes some key components of a successful social media initiative.

1. How Brands can influence Consumer Behavior in a 2.0 World Web Innovation 2009 Gurgaon, 29.04.2009 Sandeep Bansal Founder Director, eBusiness Interactive

3. Web 2.0 Power to People

6. clusters of Influencers YOU ME HIM HER

7. Brand Collection of Experience & Associations across all forms of Interactions

8. Consumers Basic Expectations Trust & Competence 2.0 Landscape Consumers trust people like them

10. Photo Credit: http://www.flickr.com/photos/svenwerk/107267802/ so where to start

11. everywhere

13. Interaction Landscape Web Site Company Information Products & Services Customer Service Blogs Company Insights Customer Research Engaging Community Industry Insight Product Development Resourceful Ownership Permanence Social Networks Friendly Helpful Outreach Apps Advertising Core Values Brand Message

14. Depth of Engagement Recommendable Attractive Interactive Need fulfillment Useful Pillars of Social Interaction Enjoy Using Talks to ME Reacts to ME Benefit MY friends?

19. People Cluster Image build Communities Photo Credit: http://www.flickr.com/photos/sifah/414239977/

20. Communities Collaboration Democracy Transparency

21. Communication Broadcasting won’t influence , Facilitation will

24. To influence Consumer Behavior in Web 2.0 Make People Friends

25. How Brands can influence Consumer Behavior in a 2.0 World Web Innovation 2009 Gurgaon, 29.04.2009 Sandeep Bansal Founder Director, eBusiness Interactive