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Wearable Tech Trends - Activity Trackers and Smart Watches - CES 2014


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AiT makes apps and services for Sports & Fitness.
We attended CES2014 and wrote up some notes to share with our team when we got home. We thought others might find these useful too. We’re mainly interested in waterproof devices and sports and fitness so it’s written from this perspective.

This deck covers the main device types, a possible market segmentation and a brief summary of each device. We’ve also included other wearable references and inspiration we spotted at CES2014.

Published in: Technology

Wearable Tech Trends - Activity Trackers and Smart Watches - CES 2014

  1. 1. AiT makes apps and services for Sports & Fitness. We attended CES2014 and wrote up some notes to share with our team when we got home. We thought others might find these useful too. We’re mainly interested in waterproof devices and sports and fitness so it’s written from this perspective. This deck covers the main device types, a possible market segmentation and a brief summary of each device. We’ve also included other wearable references and inspiration we spotted at CES2014. Feel free to get in touch with any questions. We’d also recommend the newly launched wearables database @chrismoisan A IT
  2. 2. Thoughts • 3 groups appear to be emerging. The specialist sports/ single activity trackers, the broader more generic activity trackers and the new smart watch category. • Specialist/ Single Sport Trackers • Credible user cases, focus on data/insights and coaching/performance. These companies tend to have established creds in hardware, devices more likely to be waterproof, less likely to be open and less likely to be tethered to mobile • Multi-Activity Trackers • Vast array of clips, badges bands, brooches, ear pieces and headsets but *mostly* indistinguishable technically. Major players are FitBit, Nike+ and Jawbone but lots of new devices snapping at their heels. Again, less likely to be open- although Razer Nabu activity band announced 10K developers signed up to their developer programme. • Relationship between this type of tracker and the mobile often blurred. The mobile *could” swallow this device as the sensor specs of mobile accelerating - need to define their role/environment vs the mobile. • Opportunities for behavioural change, niche focus like sleep tracking or niche segments like Corporate Well-being - or like the Ibitz application for children. • Need to balance credible user cases with form-factor/aesthetic - Shine were the first to focus on fashion, FitBit announced a collaboration with fashion brand Tory Butch - these devices have to avoid ‘Blue douche syndrome’ (Wired US • Smart Watches show promise. • Currently not sure which category they fall into - mobile accessory/add on, watch or a new category of their own? If tablets become so commonplace - could you dare to imagine them displacing our much loved mobiles? • Pebble leading the market by a fair stretch and smart watches more likely to be open platforms • Main conclusion. Wearable Hardware IS HARD but it’s getting easier and cheaper. A IT
  3. 3. Market Segmentation* NON WATER-PROOF Reach SMART WATCHES MULTI ACTIVITY TRACKERS SPECIALIST SPORTS TRACKERS * this is just one possible segmentation - which in itself is imperfect. Reach is relative to within segment rather than compared to other segments. Activities Tracked / Feature Set
  6. 6. Adidas miCoach Tom Tom Multi Sport LG Life Band Polar Loop Tracker iFit Personal Tracker Garmin VivoFit Basis Magellan Echo Smart Sports Jaybird Reign Atlas Wearables Archos Fitness Band Mio Alpha Watch + Link TRACKERS Amigo Sony Core + Smartband Wellograph Wellness Watch Razer Nabu Fitbit iHealth Tracker Movea G Series JawBone Up Epson Pulsesense Shine Lark Life Band Nike Fuel band A IT
  7. 7. Smart Run Watch Speed_Cell Foot based accel. ”Speed, distance, max.speed, stride rate ADIDAS micoach Splash resistant Heavily customised Android o/s foundation Charged via proprietary micro-USB 3GB storage for music (bluetooth headphones required) Watch face can be changed Evolving eco-system of products ranging from heart rate monitor, stride, run watch and companion apps + web app micoach has elite version used by pro-teams too “Individualised coaching depending on how your body is performing. Everyone can benefit from expert advice. Heart rate + activity provides best view of how a unique body responds. Devices should measure you not just what you do. Individualized, expert training is the next wave” Data captured at 100mhz (apparently) Primary sports within the app: American Football, Basketball, Football, Handball, Hockey, Tennis, Rugby App has it’s own, optional password protection (why?) 1000 screen + audio coaching packs (US male, female or Derrick Rose). These are provided by http:// X_Cell “vertical, quickness, hustle” Apps Plans are configured on mi-coach website and then sync with device. App main areas:Go, Track, Blog Settings $400 © AIT, 2014
  8. 8. Tom Tom Multi Sport GPS Watch Waterproof Proprietary sync cable (no Bluetooth Detects Strokes, Distance and Laps. Track time, distance and pace on an extra-large, high resolution display. One button control (on strap just below face) Large display for easy at a glance view Can add heart rate sensors and other accessories. Graphical Training Partner feature is very cool with a Race/Pace feature with vibration alerts if you’re above/below pace. See Detailed review here [although this review suggests it was over reporting distance by 50% for breast stroke but 100% on Free ] £179 © AIT, 2014
  9. 9. Polar Loop Tracker band Waterproof (up to 20m) 5 days charge iOS + Web (no Android) LED display shows time, calorie, steps, daily activity goal. Feels/looks similar to FuelBand with poly bracelet and stainless clips $109 US from October 2013, WW in 2014 Video © AIT, 2014
  10. 10. Garmin VivoFit Water resistant 50m Learns your activity level and assigns a personalised daily goal. (neat little feature) Time and time to move Displays steps, calories, distance; monitors sleep Pairs with heart rate monitor¹ for fitness activities 1+ year battery life Bluetooth Save, plan and share progress at Garmin Connect™ Nice website! $129 (without HR monitor) Pre-Order in US $24.99 for additional bands © AIT, 2014
  11. 11. Magellan Echo Smart Sports Watch & Switch Series Echo seems to be splashproof but Switch series waterproof up to 50m Echo Tethered - streams data Ultra low power 1 yr use (cell vs recharge) Open ‘Sports’ platform - currently Strava, Map MyRun - plans to have Golf, Ski and other apps iOS, Android $149.99 Switch Series = $200 © AIT, 2014
  12. 12. Atlas Wearables Waterproof (50-100m) TechStars start-up, Indiegogo (currently at $250K of $125K goal) Heart rate, 3 axis accel Aims to identify different exercises (states swimming as key user case with stroke identification) Focussed as specific fitness/exercise tracker rather than generic activity tracker Open Platform to build apps on + extract data to 3rd party apps. Austin based $159 includes MVP MapMyFitness - estimated 2015 shipping © AIT, 2014
  13. 13. Mio Alpha Watch + Mio Link Water proof (30m, 3ATM) Claims continuous heart rate monitoring with the accuracy of chest monitor (but the serious sensor specialists suggest this isn’t likely within the next 2years+) Blue tooth 4.0 Connects with MapMyFitness, MapMyRun, MapMyRide, miCoach, Endomondo, Strava, Runtastic, RunKeeper, Wahoo Fitness and Digitfit [Note : sync with these apps will depend on which version OS you’re on] Kick Starter project in 2012 raising $330K (against 100K goal), 1400 backers iOS + Android Watch like the UnderArmour39 (check strap) targeted at serious athletes Watch = $199 Available in Apple Store (US) Mio Link bands shipping in March 2014, $99 App links activity to achieving target heart rate goals (not seen it but images form DC below look refreshingly unique) In depth review © AIT, 2014
  14. 14. Wellograph Wellness Watch Splashproof? Sapphire crystal, stainless steel, and aluminium Sensors: Tri­-LED heart­ rate sensor, ‘9­-axis motion sensor’ (?) Bluetooth 4.0 LE Data Capacity: 4 ­month record for continuous use Battery Life : 2 weeks per charge, 3 months in watch­-only mode Magnetic charging dock with Micro USB power adapter iOS & Android Love the simple, stripped almost line-art interface. Brief glimpse of the UI on companion app looks less unique Available Spring 2004 $320 © AIT, 2014
  15. 15. Fitbit Fitbit had a big presence at CES. Unsurprising for a business that’s had $96m investment, 180 employees and shipped it’s first product in 2009. According to NPD Stats - Fitbit + Jawbone + Nike = 97% of all smart phone enabled trackers - with Fit Bit accounting for 68% of this (Jawbone = 19%, Nike 10%). 2013 Market estimated to be worth $330m with Best Buy biggest single channel [] CEO, James Park came across as smart, realist almost humble. For example, when answering a question about whether they’re looking to provide more tailored work out programmes. His response “we’re focussed on getting the basics right like syncing reliably” Like many other devices, Fitbit interested in Corporate Wellness programmes (via API) Flex = waterproof ($89) Force = not water resistant ($129) © AIT, 2014
  16. 16. Movea G Series (in partnership with Texas Instruments) Some Waterproof devices Movea have pedigree in motion and sports tracking (including Swim lap counting and stroke detection) Claims to be ‘most accurate’ • • • • Posture detection: standing, sitting, walking, running Activity monitoring: step count, energy expenditure, distance Sports performance: running speed and cadency, biking cadency Sleep monitoring: sleep time, sleep cycle analysis Not publicly available as yet. © AIT, 2014
  17. 17. Epson Pulsesense Band & Watch Water resistant 3ATM Band and sensor watch Appears to have typical sensor spec and data ‘Bio sensing, golf analyzer, location sensing’ Call out for 3rd party developers (no details on SDK/ Spec) iOS Android $129 pre-order for summer 2014 delivery © AIT, 2014
  18. 18. Lark Life Band Splashproof Lifestyle tracker with increasing focus on sleep - with sleep band/silent alarm clock Bluetooth Interchangeable day and night tracker Personalised nudges Reviews state that “it’s chunky’ relative to other bands No API or 3rd party integrations “getting healthy requires more than just tracking. larklife’s coaching system is rooted in proven behavior change science, helping you enact real change sooner. larklife delivers just-in-time expert feedback to nudge you in the right direction” Lark Life $149 Lark Pro (Sleep coaching tracking) $159 Engadget Review with UI Screens © AIT, 2014
  19. 19. Amigo Wristband and Shoe Clip Waterproof Indiegogo campaign March 2013 (Goal $90K, raised $580) 3-axis accelerometer bluetooth low energy battery life: 3 days wireless charging pulse oximeter temperature sensor lithium polymer battery thermoplastic polyurethane PC+ABS plastic iOS and Android © AIT, 2014
  20. 20. LG Life Band Touch Activity Tracker and HRM Earphones Water resistant/ splash proof Pedometer/tracker + basic message notification Bluetooth sync iOS & Android Touchscreen/ swipe interface Integrates with MapMyFitness, MyFitnessPal, RunKeeper, Withinings and others as part of LG Fitness Alliance. Bracelet feels very light and the fact that its open means it’s easy to take on/off- a conscious user case/ design decision $179 due to ship in 2014 © AIT, 2014
  21. 21. iFit Personal Tracker + Gym integration Water resistant Gym/work out kit manufacturers (bikes, nordic track etc...) now offering wearable device iFit Active Gym machines do have a neat google maps integration so you can ‘go on a run’ down a real street. + paid for work out programmes e.g. Marathon Training $19.99 see overleaf for other examples. Mobile running app iFit - which gives you a ‘health score’ - clean UI “iFit® active bands / watches unifies fitness at home, in the club, and outside” Sensor spec and form factor for bands/device appear similar to Fit Bit Claims over 15 million miles logged on fitness equipment in 2013 Bands $129, App is $1.99 Available in Spring 2014 iOS and Android. © AIT, 2014
  22. 22. Example of programmes for console e.g. marathon training plan $19.99 © AIT, 2014
  23. 23. Basis B1 tracker Splash/shower proof Bluetooth Tethered Sleep, activity tracking Continuous wrist based heart rate Skin temp + skin perspiration 4 day battery life Blue tooth sync iOS, Android + Web Custom straps available for additional $ BodyIQ Sensors/metrics: steps, calories, heart-rate, sleep But claims to translate these in to ‘most comprehensive picture of your health based on heart rate, motion and perspiration...’ CES2014 announced Advanced Sleep Analysis (Detects REM sleep, deep sleep, light sleep and toss and turn ) + carbon steel edition : App UX designed to create ‘new healthy habits’ Pick new habits (read:Goals) e.g. like going to bed at the same time or setting a target number of steps. API available $199 US only iOS and Android. Excellent In-depth review © AIT, 2014
  24. 24. Jaybird Reign Waterproof Hear rate monitor (TBC) Significant, stylish presence showcasing wireless Bluebuds X earphones, and a new Reign Wristband Claims to be able to automatically recognise walking, biking, running, swimming. For swimming, it claims to be able to identify ‘time in water’. ‘Go-Zone’ feature claims to be able ‘tell you when you’re body is ready for exercise Few details/spec available currently $199 iOS and Android Due out in Summer 2014. © AIT, 2014
  25. 25. Archos Fitness Band & Smart Watch Fitness band/ Connected self/ Connected home initiative (French co) Water resistant Smart watch tethered e-ink display (as with Pebble) 3 different price points starting from $50 Few details right now Price estimated $50-$200 Summer 2014 © AIT, 2014
  26. 26. Sony Core + Smartband + Life Logger App Core = waterproof IP58 3 LED lights + vibro Android only (no plans for iOS currently) 5 days battery life USB rechargeable Smartphone teathered Smart band is simply rubber like strap with an odd, possibly uncomfortable ‘peg clipping system’ Sony Core is a small chip/device with optional accessories e.g. Smartband Activity & sleep tracker + media controls + call and message alerts + a special ‘moment’ log Android only Feels like a Fitbit, Jump The tracker integrates with the lifelog app which looks really nice. The app provides the ‘context for the raw activity date’ and has one of the most interesting interfaces I’ve seen. Sony Video v=3CMiSK7ENlA#t=24 Core $135 3 Colour Smartbands $20 Available Q1 2014 © AIT, 2014
  27. 27. Razer Nabu Rain/Splashproof Won awards at CES. Co. make a variety of peripherals and accessories. Open Platform/ API available. Announced that 10K of developers signed up for SDK @$49 Public icon screen: 32x32 pixel OLED Private message screen: 128x32 pixel OLED Accelerometer Altimeter Cylindrical vibration motor iOS & Android Price TBD © AIT, 2014
  28. 28. iHealth Activity & Sleep Tracker Rain/splash proof not in shower iHealth have a range of hardware for blood pressure, weight/scales blood glucose, and pulse oximeter. Activity/sleep tracker appears to be a sideline rather than serious contender. Elementary interface design Parity spec with standard trackers (steps, sleep etc..) Water resistant iOS only BLE 4.0 Clip + Watch wear options 5-7 days rechargeable battery Available in Blue and Black! $59.95 © AIT, 2014
  29. 29. JawBone Up Splashproof Step/activity and sleep monitoring. It’s sleep analysis seems to be particularly popular. Ability to add other activities and diet manually. Fantastic companion App, data visualisations and real steps towards turning the data into insights and narrative iOS & Android $129.99 © AIT, 2014
  30. 30. Shine Misfit Wearables Waterproof ‘The elegant tracker’ (and very elegant website) New colours introduced Update to app including Friends/ virtual groups and world feed $120 © AIT, 2014
  31. 31. Nike Fuel Band SE Now with Sessions and more social elements with Nike+ Groups Water resistant (e.g. showerproof) but not water proof Some estimates claim 11m members but unclear if this is app users or band owners. $169 © AIT, 2014
  33. 33. Acculife Nano Band + Acculife Pilot Smart Watch Watches appear to have common 3-axis accel. + messaging features Bands water resistant, BlueTooth 4.0 common metrics © AIT, 2014
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  42. 42. Sony Smart Watch2 Samsung Galaxy Gear Qualcomm Toq Cookoo KREYOS Meteor SMART WATCHES Pebble Meta Frame and Strata My Kronos SonoStar Hot + OEMS new entrants A IT
  43. 43. Sony Smart Watch2 Water resistant 1P57 Android Smartphone tethered Smart Watch 2 Apps via Google Play (244 available) NFC pairing Bluetooth 3.0 3-4 Days battery Mini-smart phone on your wrist but no mic Sony claims 300+ apps available on Goole play include Gmail notifications, calendar apps, PDF reader! Facebook, Twitter with over 50% optimised for SW2. Fitness Apps optimised for SW2 seem thin on the ground Runtastic Pro (48K downloads, $6) + GPS Maps Video of the watch products/accessories/smartwatch-2-sw2/ #black $199 © AIT, 2014
  44. 44. Samsung Galaxy Gear Splashproof Samsung are in to everything. Gear is totally tethered. Samsung Android only See all details here and the now-famous marketing video here v=T8nJKWJTsUg © AIT, 2014
  45. 45. Qualcomm Toq Smart Watch Splashproof Tethered Bluetooth 3.0 Accelerometer + Mic (no speaker) Applets message, notifications + basic media functions Wireless charging via dock Battery life ‘multiple days’ ;) Pre-defined set of watch faces Android only Qualcomm will allow 3rd party operators to create apps using AllJoyn Open Source framework. Apparently a fitness app is due out soon. Chunky, robust design and the screen has a natural light proprietary ‘Mirasol’ display (not backlit). This looks great. Battery housed in a under-side of the strap which is unusual Available in Blue and White (poss US only) $349 © AIT, 2014
  46. 46. Cookoo Smart Watch Waterproof, Open Opening up API Analog for the clock. Digital for Connected Watch Movement : Japanese analog movement Watch Material : Plastic casing, stainless steel bezel and case back, anti-scratch glass with soft silicon band   Bluetooth : Bluetooth® 4.0, Bluetooth Smart, Bluetooth Low Energy Water Resistant : 5 ATM Kickstarter ($150K goal, achieved $350K - 2.5K backers Tethered with usual notifications... iOS & Android $130 © AIT, 2014
  47. 47. KREYOS Meteor Smart Watch Water-proof, Voice + gesture command with mic + speaker Tracker + media + notifications + workouts iOS, Android, Windows Opportunity for 3rd party Apps? (TBC) Claims to have a ‘swimming analyzer’ Count steps, stairs, distance, calories, etc. 4 Waterproof Buttons ANT/ANT+ Bluetooth 2.1+ EDR and 4.0 (Low Energy) 6-Axis Accelerometer & Gyrometer Water-Resistant Mini Speaker Water-Resistant MEMS Mic Water resistant - Good for swimming and shower (ATMs: TBD) USB Interface, 7 day battery life Sync with 3rd party app Specs seems to vary between sources! Originally Indiegogo project $169 Pre-Order for April 2014 © AIT, 2014
  48. 48. Pebble New Steel Stainless Steel + Gorilla Glass 5ATM Waterproofing Tricolour LED (for notifications?) $249 Looks beautiful! 300K Pebbles shipped (as of Jan 2014) 3m Watch Apps downloaded © AIT, 2014
  49. 49. Meta Frame and Strata Smart Watch Waterproof? Frame 3ATM, Strata 5ATM ‘The art of the glance’ Blue tooth tethered 5-7 days battery 3-axis MEMS accelerometer Ambient Light Sensor Widget interface (open platform?) $229 - available now, stocked at Best Buy © AIT, 2014
  50. 50. My Kronos Smart Watch and Fitness Band Claims ZeSplash will be waterproof Swiss watchmakers moving into wearables. 3 Concepts: ZeNano, ZeWatch, ZeBraclet, ZeFit band Lots of concepts. Unclear which will come to market ZeSplash/ Smart watch Tethered 1.54-inch, 240 x 240 capacitive touch display Pedometer Proprietary OS Bluetooth 3.0 connectivity 256MB of storage Proprietary o/s Calls (2-way), notifications/messages, pedomoeter. Able to compose text msgs from the watch Competitively priced $149 ZeSplash $129 - ZeNano $89 -Smart Watch $70 = Zebracelet Fewer details available on ZeFit band but mentions calories, distance, sleep iOS and Android. © AIT, 2014
  51. 51. SonoStar Smart Watch Water resistant (IPX7) Tethered e-paper display on curved screen Media/notifications (+ accel but no details.) iOS Android Unclear if open platform or not. Apps mentioned include Gold, Sports $179 shipping date to be confirmed © AIT, 2014
  52. 52. Hot Smart Watch Water resistant (ATMs tbd) e-Paper, responsive screen Call connect Accelerometer and Gyroscope SDK available for 3rd party Apps (C) Kickstarter ask $150K, raised $616K $125 (to be confirmed) photos/ review © AIT, 2014
  54. 54. WiMe - Taiwan Smart Watches NanoSmart WiWatch M3 appear to be very similar smart watch companions WiWatch M5 more of a trackers with pedomoter + tracker and some watch features. 1.54 inch (diagonal) Touch Display 240*240 pixel High Resolution full angle LCD screen at 220.4 pixels per inch Blue tooth Android & iOS © AIT, 2014
  55. 55. Rib X Smart Watch and Bands Waterprrof Very few details available at CES2014. Liked their swim app mock-up © AIT, 2014
  56. 56. METEOR SMART © AIT, 2014
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  59. 59. WE ALSO LIKED... A IT
  60. 60. FLIP SMART LOCATOR Watch, Emergency locator/tracker, one button phone (GPS/Wifi card) Love the design and the idea. (although if I were a kid I’d want to be able to call my friends not my Mom) Price estimated $199 ($10/month AT&T) © AIT, 2014
  61. 61. Programmable wearable cool proto-typing platform Pre-order ship in July $99 © AIT, 2014
  62. 62. Mother with motion cookies © AIT, 2014
  63. 63. TAO Wellness - Turn Downtime into Gym Time TAO wellness - gym in a pocket, turn downtime into exercise time - interesting how gyms could use wear lass outside the gym © AIT, 2014
  64. 64. Kids trackers where steps/activity linked to Club Penguin and unlocks new levels © AIT, 2014
  65. 65. Kature - Wrist based voice recorder, Kickstarter graduate (Oct 2013) raising 162K against $150K target Water-resistant 1 day battery Accelerometer registers tap to start recording - then share. Like the styling, love their poster, it’s a weird product proposition possibly one that’s yet to find a home but there’s something beautifully simple about it. App interface fairly basic. Features (from website) Interchangeable microphone Grill, Wristbands, and Klip accessory Customize - 6 available colors (Black, White, Seafoam, Hot Orange, Hard Yellow, Coral) Always On Buffed Recording (60 second loop) Automatic download to smartphone App (Bluetooth) Vibration notification LED indicator for On/Off and low battery Available Klip accessory Prices from $99 iOS and Android. © AIT, 2014
  66. 66. Form Factor - 1 week, Disposable Patch Sensors - 3 Axis Accelerometer - Skin Temperature - Heat Flux - Galvanic Skin Response Data - Sleep-Quantity & Quality - Activity Type & Levels - Steps - Calorie Expenditure Data Transfer - USB Disposable ‘Tracker’. Wear it for a week, analyse, then throw it away © AIT, 2014
  67. 67. Sun Monitor designed like a jewel! Light monitor measures exposure. Water resistant French company Other products include remote controlled home thermostats a la Nest Design collaboration with Phillip Stark Won CES 2014 Innovation award © AIT, 2014
  68. 68. Modular Robots you create and control via iPad App Watch this video Melon EEG Headband. Kickstarter project Kickstarter campaign raised $300K ($100K Goal) © AIT, 2014
  69. 69. Modular Robots you create and control via iPad App Watch this video Kickstarter campaign raised $300K ($100K Goal) © AIT, 2014
  70. 70. Game controlled by a connected innersole in your shoe © AIT, 2014
  71. 71. Key Band © AIT, 2014