Digital Marketing for SMBs
Welcome to the Feb 2017 General Meeting
● BPA Directory Listing - how to claim/update
● Search Marketing (organic/paid)
● Social Media Marketing (organic/paid)
● Reporting and Tracking ROI - Google Analytics
All participants will walk away with actionable tasks that they can apply right away
to generate new businesses.
Paid Ads Are Gaining Ground, Dominate 1st Page
Actionable Advice: https://www.google.com/business/
to add, claim and/or update your business listing
Social Media Marketing - Facebook
reach of content
on a steady
Facebook’s Office Position on Organic Reach
“There is now far more content being made than there is
time to absorb it. On average, there are 1,500 stories that
could appear in a person’s News Feed each time they log
onto Facebook. For people with lots of friends and Page likes,
as many as 15,000 potential stories could appear any time
they log on.”
Facebook’s VP of Advertising Technology, Brian Boland
See this Blog Post from Brian with more info
The Waves of Opportunity on Any Social Network
Source:Facebook Organic Reach is Dying: Here’s Why It’s a Good Thing
How to increase Facebook Organic in 3 Words
Get Friends, Family, ANYONE to ...
Actionable advice: Post once a week
and ask friends/family to
like/comment/share. Boost posts that
perform better than average.
Reporting and Tracking ROI - Questions to Consider
● How much does it cost to get a
● What is the lifetime value of a
● What advertising are you doing
● Do you understand by contribution
to each channel?
Actionable Advice: Ask every new customer how they heard of you. Begin
tracking how new customers find/choose you. Adjust media accordingly.