UX design as a concept

Abdelrahman Osama
Abdelrahman Osama18 years of experience, Strategy & UX Consultant @ Simpleia + Mentor @ DesignLab
UX Design
                          as a concept

                          Abdelrahman Osama
                          Founder & UX Director
                          @ao_point
                          @simpleia

                          http://simpleia.com/




Sunday, November 18, 12
Topics

              • Design
              • UX Design
              • Examples
              • UX vs IxD vs Usability vs Branding




                                                     simpleia.com
Sunday, November 18, 12
Design




                                   simpleia.com
Sunday, November 18, 12
Designers
                          Painter     Sculptor      Musician




                           Architecture          Chef




                                                               simpleia.com
Sunday, November 18, 12
Senses
                          visual         visual            hear




                               visual             taste, smell




                                                                  simpleia.com
Sunday, November 18, 12
Mediums
                          Paper         Object     Music Note




                             Building            Food




                                                                simpleia.com
Sunday, November 18, 12
Pure
          Art




          Function
          + Art

                          simpleia.com
Sunday, November 18, 12
What about UX Designers




                                               simpleia.com
Sunday, November 18, 12
UX Designers uses one or more of the user senses to
         enhance the user experience using a product or service
                           across mediums




                                                           simpleia.com
Sunday, November 18, 12
user experiences

                          While using a product or service

                    Bad                                      Good




                                                               simpleia.com
Sunday, November 18, 12
Delivering a feeling




                                                 simpleia.com
Sunday, November 18, 12
Terrified




                          I feel terrified and I love it

                                                          simpleia.com
Sunday, November 18, 12
Cool




                          My friends think I’m cool and I love it !!!

                                                                        simpleia.com
Sunday, November 18, 12
user experience design is

                             “the design of anything used by people
                                    independent of medium
                                        or across media
                          with human experience as an explicit outcome
                           and human engagement as an explicit goal”
                                     - Jesse James Garret


                                                                       simpleia.com
Sunday, November 18, 12
User   Technology




                                              simpleia.com
Sunday, November 18, 12
User   UX   Technology




                                                   simpleia.com
Sunday, November 18, 12
simpleia.com
Sunday, November 18, 12
User eXperience (UX)




                                                 simpleia.com
Sunday, November 18, 12
User eXperience (UX)
                             Product design




                                                 simpleia.com
Sunday, November 18, 12
User eXperience (UX)
                               Product design
                          Interaction Design (IxD)




                                                     simpleia.com
Sunday, November 18, 12
User eXperience (UX)
                                   Product design
                              Interaction Design (IxD)
                          Human Computer Interaction (HCI)




                                                             simpleia.com
Sunday, November 18, 12
Examples




Sunday, November 18, 12
What is the difference ?




                                                     simpleia.com
Sunday, November 18, 12
Equal in Technology




                                                simpleia.com
Sunday, November 18, 12
Different in experiencing this
                         technology




                                             simpleia.com
Sunday, November 18, 12
Usability
           • How easy to find and open the door
           handles

           • How easy to find and press the
           flasher for urgent situations

           • The car detects urgent situations
           and activate the flasher

           • Range rover is the only car it’s
           dashboard could be used while
           wearing gloves - jeremy Clarkson




                                                 simpleia.com
Sunday, November 18, 12
Experience

           • How much it’s gonna WoW my
           friends

           • How rigid and sporty does it feel
           • Speed/rush/adrenaline experience
           • Door open awesomeness
           • How it sounds




                                                 simpleia.com
Sunday, November 18, 12
They actually design how cars
                       sounds




                http://www.youtube.com/watch?v=MJesIniGVjM


                                                         simpleia.com
Sunday, November 18, 12
It’s all about understand the users needs
                                   and innovating to fulfill them




                                                                      simpleia.com
Sunday, November 18, 12
It’s all about simplifying complications




                                                                     simpleia.com
Sunday, November 18, 12
It’s not all about web & mobile applications




                                    IKEA Retail experience



                                                                         simpleia.com
Sunday, November 18, 12
UX vs IxD vs Usability vs Branding




                                                               simpleia.com
Sunday, November 18, 12
UX          Usability
                          How it feels   How it works




                                                        simpleia.com
Sunday, November 18, 12
Usable    Cool
                          Handle   Handle




                                            simpleia.com
Sunday, November 18, 12
UX              IxD
                  More psychological   More tangible




                                                       simpleia.com
Sunday, November 18, 12
UX IxD




                                   simpleia.com
Sunday, November 18, 12
UX IxD Usability




                                             simpleia.com
Sunday, November 18, 12
IxD

                            Usability


                      UX
                                        simpleia.com
Sunday, November 18, 12
Industrial
                             Design
                      IxD
                                                     UI
                                         Usability




                      UX      User
                            Research
                                              IA




                                                          simpleia.com
Sunday, November 18, 12
By Dan Saffer, Author of Designing for Interaction

                                                                               simpleia.com
Sunday, November 18, 12
Branding   UX




                                          simpleia.com
Sunday, November 18, 12
Thanks :)


                          http://simpleia.com/
                               simpleia

Sunday, November 18, 12
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UX design as a concept

  • 1. UX Design as a concept Abdelrahman Osama Founder & UX Director @ao_point @simpleia http://simpleia.com/ Sunday, November 18, 12
  • 2. Topics • Design • UX Design • Examples • UX vs IxD vs Usability vs Branding simpleia.com Sunday, November 18, 12
  • 3. Design simpleia.com Sunday, November 18, 12
  • 4. Designers Painter Sculptor Musician Architecture Chef simpleia.com Sunday, November 18, 12
  • 5. Senses visual visual hear visual taste, smell simpleia.com Sunday, November 18, 12
  • 6. Mediums Paper Object Music Note Building Food simpleia.com Sunday, November 18, 12
  • 7. Pure Art Function + Art simpleia.com Sunday, November 18, 12
  • 8. What about UX Designers simpleia.com Sunday, November 18, 12
  • 9. UX Designers uses one or more of the user senses to enhance the user experience using a product or service across mediums simpleia.com Sunday, November 18, 12
  • 10. user experiences While using a product or service Bad Good simpleia.com Sunday, November 18, 12
  • 11. Delivering a feeling simpleia.com Sunday, November 18, 12
  • 12. Terrified I feel terrified and I love it simpleia.com Sunday, November 18, 12
  • 13. Cool My friends think I’m cool and I love it !!! simpleia.com Sunday, November 18, 12
  • 14. user experience design is “the design of anything used by people independent of medium or across media with human experience as an explicit outcome and human engagement as an explicit goal” - Jesse James Garret simpleia.com Sunday, November 18, 12
  • 15. User Technology simpleia.com Sunday, November 18, 12
  • 16. User UX Technology simpleia.com Sunday, November 18, 12
  • 18. User eXperience (UX) simpleia.com Sunday, November 18, 12
  • 19. User eXperience (UX) Product design simpleia.com Sunday, November 18, 12
  • 20. User eXperience (UX) Product design Interaction Design (IxD) simpleia.com Sunday, November 18, 12
  • 21. User eXperience (UX) Product design Interaction Design (IxD) Human Computer Interaction (HCI) simpleia.com Sunday, November 18, 12
  • 23. What is the difference ? simpleia.com Sunday, November 18, 12
  • 24. Equal in Technology simpleia.com Sunday, November 18, 12
  • 25. Different in experiencing this technology simpleia.com Sunday, November 18, 12
  • 26. Usability • How easy to find and open the door handles • How easy to find and press the flasher for urgent situations • The car detects urgent situations and activate the flasher • Range rover is the only car it’s dashboard could be used while wearing gloves - jeremy Clarkson simpleia.com Sunday, November 18, 12
  • 27. Experience • How much it’s gonna WoW my friends • How rigid and sporty does it feel • Speed/rush/adrenaline experience • Door open awesomeness • How it sounds simpleia.com Sunday, November 18, 12
  • 28. They actually design how cars sounds http://www.youtube.com/watch?v=MJesIniGVjM simpleia.com Sunday, November 18, 12
  • 29. It’s all about understand the users needs and innovating to fulfill them simpleia.com Sunday, November 18, 12
  • 30. It’s all about simplifying complications simpleia.com Sunday, November 18, 12
  • 31. It’s not all about web & mobile applications IKEA Retail experience simpleia.com Sunday, November 18, 12
  • 32. UX vs IxD vs Usability vs Branding simpleia.com Sunday, November 18, 12
  • 33. UX Usability How it feels How it works simpleia.com Sunday, November 18, 12
  • 34. Usable Cool Handle Handle simpleia.com Sunday, November 18, 12
  • 35. UX IxD More psychological More tangible simpleia.com Sunday, November 18, 12
  • 36. UX IxD simpleia.com Sunday, November 18, 12
  • 37. UX IxD Usability simpleia.com Sunday, November 18, 12
  • 38. IxD Usability UX simpleia.com Sunday, November 18, 12
  • 39. Industrial Design IxD UI Usability UX User Research IA simpleia.com Sunday, November 18, 12
  • 40. By Dan Saffer, Author of Designing for Interaction simpleia.com Sunday, November 18, 12
  • 41. Branding UX simpleia.com Sunday, November 18, 12
  • 42. Thanks :) http://simpleia.com/ simpleia Sunday, November 18, 12