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User-centered UX: Bringing the User into the Design Process

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During every design project, everyone involved loves to talk about users. But how often are users actually involved in the design process? In this presentation, we look at practical steps for involving users in the design process and how to employ tried and true user-centric techniques to inform and evaluate our designs.

Published in: Design
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User-centered UX: Bringing the User into the Design Process

  1. User-centered UX: Bringing the User into the Design Process #usercenteredUX | @saturdave PhillyCHI Leadnomics - Philadelphia October 9, 2014
  2. User Experience
  3. If users are not a part of your process, you’re not doing UX.
  4. Grammenos, Dimitris. “Stupidity, Ignorance, and Nonsense as Tools for Creative Thinking” in interactions, September-October 2014 (volume xxi.5): pp. 56—59.
  5. Einstellung Effect
  6. Expert
  7. Be curious. Listen. Watch. Think. Involve users.
  8. So let’s talk research.
  9. Choose the Right Method • Each has its strengths & weaknesses • Qualitative for rich descriptive data • Quantitative for numerical data ⭐️• They work best when combined
  10. Indirect User Research Content Inventory Customer Support Web Analytics Cognitive Walkthrough Competitor Review Heuristic Evaluation Contextual Observation
  11. Direct User Research Surveys Interviews Focus Groups / Panels Workshops Contextual Inquiry Shadowing Card Sorts Product Reaction Cards Diary Study Image Collaging Prototype Testing Usability Testing Eyetracking Co-design Sessions
  12. Research Continua In-person Lab Setting Small Sample Qualitative Remote Contextual Study Large Sample Quantitative
  13. A Very Good Place to Start Content Inventory Customer Support Web Analytics Competitor Review Surveys Interviews Contextual Inquiry Card Sorts
  14. Study Deliverables • Consent Form • Recruiting Screener • Test Plan • Test Guide / Script • Testing Schedule • Study Artifacts ⭐️• Study Checklist
  15. Consent Form 1. Date & Location 2. Reason for the Study 3. Compensation 4. Confidentiality 5. Usage of Recordings
  16. Test Plan 1. Goal 2. Focus Areas 3. Methodology 4. Timeline 5. Location 6. Participants 7. Findings & Recommendations
  17. Get the Right People • Formalize the recruitment process • Create a recruiting screener • Consider recruitment methods carefully ⭐️• Start recruiting early
  18. Recruitment Methods Email Lists Customer Panels Market Research Firms Contextual Solicitation Online Intercept Craigslist Reddit Mechanical Turk
  19. Ask the Right Questions • Focus on behavior, not opinion • Use the user’s language • Keep questions simple ⭐️• Don’t ask a question when you can observe
  20. Use What You Have • Use deliverables you already produce • Leverage existing proceses • Enlist members of your team / the client ⭐️• Find & use current user connections
  21. Communicate Results • Get stakeholders to attend sessions • Share the user’s “pain” (videos & quotes) • Socialize findings with design team ⭐️• Schedule your research activities
  22. There is no one right method.
  23. Small. Repeated. Frequent.
  24. The User-centered UX challenge
  25. 1. Stop designing for a bit and watch your users
  26. 2. Change one of your routine design practices
  27. 3. Talk to someone in your shop you’ve never spoken to before
  28. 4. Do a bit of indirect research and share the results
  29. 5. Do a quick user test
  30. This ain’t science.
  31. It’s user-centered ❤️ser Experience.
  32. Thank You. This presentation can be found at slideshare.net/saturdave Dave Cooksey dave@saturdave.com

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